The handshake is your first physical connection with a prospect, ultimately setting the tone for the rest of what should be a Great Sales Meeting. So consider this, the University of Chicago recently published a group of studies concluding that the perfect handshake makes people feel at ease, promotes honesty, and increases the cooperative spirit that leads to closing a deal. The handshake is just one of many aspects that builds a representation of you. You can arrive early, dress well, prepare your data or evidence for the negotiation, but when you shake hands with your counterpart – your handshake is weak and floppy. Or worse – painfully strong. Don’t start your negotiations this way, instead get the perfect handshake and start perfecting your body language by following our ‘perfect handshake’ guide: