The future of the public relations - epr Lecture at BALTIC PR-WEEKEND 2001.

1. The future of the PR The Internet and the PR ePR St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General

2. Public relations is the conscious organisation of communication. PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.

3. The tools of the PR The slices of the “PR cake”

5. ePR= all form of the conscious organisation of communication, where the participants are communicate each other available through electronic way, with help of the Internet or the intranet. The ePR all form are interactive!

9. Web PR examples: WEB Relations Home-page with feedback, minimum FAQ service Web press-room, Web conference, Web exhibition, Web auction, etc.

11. The forms of the Net PR interNet Relations: NET PR examples: * Net communications Chat - rooms, Net - Forum - lists, E-mail -, E - news letters, Net Human Relations: Intranet * Net press services Net Press Release, Net Video-press release, Net - B-roll, * Virtual organisations, Job Banks - Job finders, etc.

13. On-line PR examples: On line Media Off-line / on line media On-line / on-line media Portal sites On-line - press room, On-line conferences on line telephone-, video press-conferences, On-line Forums - on-line opinion research, On-line Banking services, etc. On-line Database: Corporate databases (with, or without Password), On-line corporate libraries, E-education On-line distance learning programs, Web-Press-Radar (e.g. on-line press clipping service), etc.

16. And what is the future of the public relations?

17. and the story goes on …

18. ePR Thank you for your kind attention St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General