Under the Influence

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Some slides from the recent Under the Influence 'chats in a pub' event organised by Iris and Contagious magazine. Enjoy! Tom

Business Automotive

Under The Influence

Iris / Contagious Event,
17th April ‘08

Iris ECD Shaun McIlrath

What is the future of integration?

Better to ask ‘what is
integration?’
No one really knows – but it’s
supposed to mean bigger ideas,
media‐neutral

Not ‘matching luggage’

ie: A TV campaign with a website

The present is the demented
child of integration
What it all really comes down to is
not just creating genuine
value for clients…

But it is all about creatively
interpreting what the
consumer needs
How can what we do actually benefit
the consumer?

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