When the lights go out: Crisis Communications and Social Media

WHEN THE
LIGHTS GO OUT
CRISIS COMMUNICATIONS AND SOCIAL MEDIA
Tom Cochrane
@tomcochrane

#PSEWEB – June 24, 2013
When the lights go out: Crisis Communications and Social Media
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Integrating social media into your crisis
communications plan.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Decide who is responsible for social media
in a crisis situation.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Integrate that person into the crisis
communications plan.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Post messaging on social media channels.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Monitor and respond.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Provide updates when available.
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
#PSEWEB 2013 
 Tom Cochrane // @tomcochrane
 June 24, 2013
Thank you.
@tomcochrane
tom@cornerbrooker.com
1 sur 34

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When the lights go out: Crisis Communications and Social Media

  • 1. WHEN THE LIGHTS GO OUT CRISIS COMMUNICATIONS AND SOCIAL MEDIA Tom Cochrane @tomcochrane #PSEWEB – June 24, 2013
  • 3. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 4. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 5. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 6. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 7. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 8. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 9. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 10. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 11. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 12. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 13. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 14. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 15. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 16. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 17. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 18. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 19. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 20. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 21. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 22. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 23. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Integrating social media into your crisis communications plan.
  • 24. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Decide who is responsible for social media in a crisis situation.
  • 25. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Integrate that person into the crisis communications plan.
  • 26. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 27. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Post messaging on social media channels.
  • 28. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Monitor and respond.
  • 29. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Provide updates when available.
  • 30. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 31. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 32. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 33. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013
  • 34. #PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013 Thank you. @tomcochrane tom@cornerbrooker.com