The Modern Marketing Plan

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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

Technologie Business

The Modern
Marketing Plan
@tomcritchlow
www.distilled.net

http://mobro.co/distilled

Content
Marketing Is
The Future

People Don’t Like Banner Ads

thefancy.com

tumblr.com

Continually Invest in Page Types

Make Your Pages Deserve To Rank
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Zappos Have 50,000+ Product Videos

Define Your
Audience

Personas for Customers

Personas for Mavens

Research Communities

Speak To Your Audience
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Create Content
Platforms

Content Platforms FTW

Content for Customers for the Long Tail

Content for Mavens For the Head Terms

Relationship
Building

Relationship Building > Link Building

Build
Flywheels

Email Is The Elephant In The Room

Build Social Followings

Use Money To
Accelerate
Flywheels

Social Advertising

www.slideshare.net/tomcritchlow
Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net

Fiercely curious. Passionate
about learning. Email me!

@tomcritchlow

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Presentation on how to chat with PDF using ChatGPT code interpreter

Presentation on how to chat with PDF using ChatGPT code interpreter

Presentation on how to chat with PDF using ChatGPT code interpreter

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

Explore 'The Codex of Business: Writing Software for Real-World Solutions,' a compelling SlideShare presentation that delves into digital transformation in healthcare. Discover through a detailed case study how Agile methodologies empower healthcare providers to develop, iterate, and refine digital solutions that address real-world challenges. Learn how strategic planning, user feedback, and continuous improvement drive success in deploying technologies that enhance patient care and operational efficiency. Ideal for healthcare professionals, IT specialists, and digital transformation advocates seeking actionable insights and practical examples of technology making a real difference.

The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Malak Abu Hammad

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Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Slack Application Development 101 Slides

Slack Application Development 101 Slides

Slack Application Development 101 Slides

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

IAC 2024 - IA Fast Track to Search Focused AI Solutions

IAC 2024 - IA Fast Track to Search Focused AI Solutions

IAC 2024 - IA Fast Track to Search Focused AI Solutions

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your Business

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Presentation on how to chat with PDF using ChatGPT code interpreter

Presentation on how to chat with PDF using ChatGPT code interpreter

Presentation on how to chat with PDF using ChatGPT code interpreter

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking Men

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Modern Marketing Plan

1. The Modern Marketing Plan @tomcritchlow www.distilled.net

2. http://mobro.co/distilled

3. Content Marketing Is The Future

4. People Don’t Like Banner Ads

5. pinterest.com

6. thefancy.com

8. Continually Invest in Page Types

9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

10. Zappos Have 50,000+ Product Videos

11. Define Your Audience

12. Personas for Customers

13. Personas for Mavens

14. Research Communities

15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

16. Create Content Platforms

17. Content Platforms FTW

18. Content for Customers for the Long Tail

19. Content for Mavens For the Head Terms

20. Relationship Building

21. Relationship Building > Link Building

22. Build Flywheels

23. Email Is The Elephant In The Room

24. Build Social Followings

25. Use Money To Accelerate Flywheels

26. Social Advertising

27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

28. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow