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The Modern Marketing Plan

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Tom Critchlow
Tom Critchlow

My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

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The Modern Marketing Plan @tomcritchlow www.distilled.net
http://mobro.co/distilled
Content Marketing Is The Future
People Don’t Like Banner Ads
pinterest.com
thefancy.com
tumblr.com
Continually Invest in Page Types
Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
Zappos Have 50,000+ Product Videos
Define Your Audience
Personas for Customers
Personas for Mavens
Research Communities
Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
Create Content Platforms
Content Platforms FTW
Content for Customers for the Long Tail
Content for Mavens For the Head Terms
Relationship Building
Relationship Building > Link Building
Build Flywheels
Email Is The Elephant In The Room
Build Social Followings
Use Money To Accelerate Flywheels
Social Advertising
www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/
Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow

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The Modern Marketing Plan