LinkedIn's Rise of Mobile Products
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How LinkedIn is leveraging the mobile space, how mobile is helping grow our business, and our future plans on that arena
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LinkedIn's Rise of Mobile Products
- 1. Mobile @ LinkedIn Tomer Cohen – Mobile Product Lead, LinkedIn
- 2. About LinkedIn Mobile 4+ Rating - Apple App Store and Google Play Best iPhone and iPad Apps of 2012 - Apple Top 5 social iPhone app - Apple Finalist: Best mobile app of 2011 - Mobile Web Congress
- 3. Mobile as % of total weekly unique users 38% Q3-2013 8% Q1-2011 Mobile is the fastest consumer product on LinkedIn
- 5. A day in a life of a LinkedIn mobile user. Tablet Phone Desktop 3a m 6a m 9a m 12pm 3pm 6pm 9pm Midnigh t
- 6. Desktop = 9-to-5 Workday 3a m 6a m 9a m 12pm 3pm 6pm 9pm Midnigh t
- 7. Phone = Always On 3a m 6a m 9a m 12pm 3pm 6pm 9pm Midnigh t
- 8. Tablet = Coffee and Couch 3a m 6a m 9a m 12pm 3pm 6pm 9pm Midnigh t
- 11. Focus on content Apr 2012
- 13. Virtuous Innovation Cycle Apr 2013 Oct 2013 LinkedIn Phone LinkedIn Tablet
- 14. Every app should fulfill a wish
- 18. Questions?
Notes de l'éditeur
- Anyone know why the panda is mascot?Giant panda is one of the fastest growing animals in the animal kingdomBorn at 3.5 oz and by 1 years old it’s 100 poundsHuman average 7pd baby would weigh 2,100 pounds after first year
- This is my humble brag slide. Everyoneseeingthatfad on twitter. If someone says something awesome about you, you retweet it and put #humblebragWon lot’s of awards and accolades which I’m very proud of. Been app of the week and featured numerous times on all the major app storesBeing nominated for Best mobile app of Mobile Web Congress is like being nominated for an oscarLinkedIn inGermany (3.5 stars):SNS – 25AllXing (2.5 stars:SNS - 19All - 270
- 38%worldwideMobile Moment next yearInvested a lot in program – featured, MWC, 4.0 star, 4.1 android
- Each week we have members using our mobile apps over wifi from AntarcticaAntarctica has ~4,000 scientists stationed on it during the summer months I’ve had a chance to email with some of these scientists from Britain and AustraliaI said “what are ya all doing with the LI mobile app in the coldest, driest, windiest place on earth”Their answer didn’t surprise me -- LI helped them stay connected with colleagues and to reach out to other professionals who can help with their researchAs they study important subjects like climate change and measuring the ozone layer
- Constant state of reinvention/reiterationWhat was relevant and fresh two years ago is no longer – can’t rest on your laurelsReinvented apps for mobile phone and iPad (show progression of growth in products)
- Constant state of reinvention/reiterationWhat was relevant and fresh two years ago is no longer – can’t rest on your laurelsReinvented apps for mobile phone and iPad (show progression of growth in products)
- Constant state of reinvention/reiterationWhat was relevant and fresh two years ago is no longer – can’t rest on your laurelsReinvented apps for mobile phone and iPad (show progression of growth in products)
- Constant state of reinvention/reiterationWhat was relevant and fresh two years ago is no longer – can’t rest on your laurelsReinvented apps for mobile phone and iPad (show progression of growth in products)
- Constant state of reinvention/reiterationWhat was relevant and fresh two years ago is no longer – can’t rest on your laurelsReinvented apps for mobile phone and iPad (show progression of growth in products)
- As we have mainstreamed with over 238M members we start to see the professionals have different needs On the desktop we’ve grown our site to accommodate these different needs, but mobile works differently because you have less realestate and it’s being driven with one thumb and one eyeThe magic of mobile apps is to keep simple simpleI have a 5 second rule. If I download an app I give it 5 seconds to try to understand what it does. Our desktop site has over 3,700 unique page types. But we can’t just stuff them into our app. It won’t work. So we are building a suite of apps to make professionals more productive and successfulJust like Microsoft has it’s office suite, or Apple has the iLife suite. We have our own suite of mobile apps
- As we have mainstreamed with over 238M members we start to see the professionals have different needs On the desktop we’ve grown our site to accommodate these different needs, but mobile works differently because you have less realestate and it’s being driven with one thumb and one eyeThe magic of mobile apps is to keep simple simpleI have a 5 second rule. If I download an app I give it 5 seconds to try to understand what it does. Our desktop site has over 3,700 unique page types. But we can’t just stuff them into our app. It won’t work. So we are building a suite of apps to make professionals more productive and successfulJust like Microsoft has it’s office suite, or Apple has the iLife suite. We have our own suite of mobile apps
- Let’s talk about our suite of mobile apps.Our cornerstone app is our flagship app. It’s like a swiss army knife for the general professional. In the same say the swiss army knife has knives, screwdriver, and a can opener. We have a professional stream, an Inbox, advanced search and news content.Contacts app. It’s designed for the outbound professional -- people whose job it is to meet with new people each day. People in sales, BD, realtors and journalists. The app consolidates all your contacts into one place and helps you be brilliant with people by reminding you of birthdays, work anniversaries, job changes and lots more.Pulse app came to us via an acquisition in April. Pulse is an amazing news app with over 30M users. It allows you to read news tailored for you anytime: on a commute, waiting in a grocery line, in between meetings. With Pulse LinkedIn is building the definitive professional publishing platform where professionals come to consume news and publishers come to share their content. Recruiter app was just unveiled last week. It’s designed for recruiters who use our talent solutions product. Recruiters shouldn’t be chained to their desktops. In addition to recruiters, we’ve invested heavily to bring the whole recruiting process to mobile. For example, this past year we added several jobs features to the flagship app including: jobs search, jobs recommendations and the ability to immediately apply for a job from mobile. Today, over 30% of LI jobs views come from our mobile flagship app.Finally we have a new, new thing we are announcing today. It’s a brand new way of thinking about mobile for us. It’s sweet and you’ll see it here first.