"Notice me, Senpai!" - well, in this case, Senpai = developers. Developer acquisition and adoption don't go proportionally to the quality of your platform, APIs, dev tools etc. If developers out there have never heard of your products, you fail no matter how awesome your developer offerings are. You must be discovered first, and getting discovered is not so easy. In this talk, Tomomi Imura will share her experiences at various companies, including large corporates to start-ups and how she created developer-centric contents and docs to drive the community and acquire new developers.

1. Notice Me, Senpai!
Get Discovered with Creative Technical Content
Tomomi Imura (@girlie_mac)

2. @girlie_mac
Tomomi does:
● advocate open web & technology
● code JavaScript & Node.js
● writer & speak about tech
● hack useless stuff
● mentor & advisor
● currently work at

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Where I Have Been Doing DevRel at:
Slack API Nexmo SMS,
Voice, 2FA API
HTML5 (W3C) &
Windows Phone webOS Apps
PubNub Realtime API

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I Write & Have Written Articles on:
Technical editor for some books by:

5. Get Discovered by Developers!

6. SearchTweets,
newsletters, etc.
Word of mouth,
on Slack, etc.
API, Platform, Framework, Tools, etc.
How Do Developers Find Your...

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Awareness
When devs find your shiny new stuff passively on
TechCrunch, ProductHunt, announcement / marketing blog,
etc:
Sounds awesome!

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Awareness & Acquisition
When devs find your use cases, and with even better,
easy-to-follow step-by-step tutorials on how to build:
Sounds awesome! I may wanna try!

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Get Devs Hands Dirty!
● Workshops
● Hackathons
● Blog & Tutorials
○ Docs
○ Diagrams and Illustrations
○ Videos & Screencasts
○ Webinars
My focus!

10. Make It Practical!

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Practical & Fundamental
Tutorial examples:
● [Awesome API] 101
● Beginner Guide of [Awesome API]
● Getting Started with [Awesome API] in [Node.js]
● How to Build To-Do App with [Awesome.JS Framework]
● [Awesome API] Tips & Tricks
● [Awesome API] Best Practice

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14. Make It Interesting!

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Creative Projects (and How to Build Them!)
● GIPHY Chat App
● Slack Message Analysis w/ Watson
● Tweet Emotion: Sentiment Data Visualization w/ D3.js
● Raspberry Pi Spy Cam w/ Facial Detection
● Call Alexa from Phone
● Robot Dance Party
● Gotta Get’em All! Pokémon Go Relatime Mapping

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Brainstorm

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Project Types
● Purely fun
○ Pokémon
○ IoT - cat camera
● Targeting a community / Ecosystem
○ Programming Language, Platforms
○ Frameworks - e.g. Standard Web APIs, React, Angular, D3
○ Hardware - e.g. Arduino, Raspberry Pi
○ AI - e.g. Amazon Alexa, IBM Watson

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Let Devs Adopt the Ideas
“Pokemon is not how we win the big $$$ companies”
“Don’t get me wrong. We are providing the ideas”

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Adopting the Ideas for Real Apps
{
id: 'pikachu-012',
lat: 37.7234,
lon: -122.472
}
{
id: 'taxi-012',
lat: 37.7234,
lon: -122.472
}

24. Notice Me, Senpai!

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But Senpai doesn’t
even know me...

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Piggybacking on Bigger Players
● Partner with other companies
● Be friend with their DevRel peeps
● Apply to be an author
● Pay sponsorship

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...and get THEIR Social Bandwagon!

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Community is
magic!

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33. Go Social

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Get Carded
3
1
1
2

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It’s So META!
<!-- Twitter Card data (with a large image) -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Title Here">
<meta name="twitter:description" content="Page description">
<meta name="twitter:image" content="http://example.com/image.jpg">
<!-- FB Open Graph data -->
<meta property="og:title" content="Title Here">
<meta property="og:type" content="article">
<meta property="og:url" content="http://www.example.com/">
<meta property="og:image" content="http://example.com/image.jpg">
<meta property="og:description" content="Page description">
3
1
2

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Developer-Focused Social Space
Newsletters
Code Samples & Demo

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TL;DR
● Create attractive content
○ Make them practical / interesting
○ Focus on communities
○ Be inclusive
● Syndicate the content
● Go social
○ Use social media meta tags
○ Use developer-focused social space

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Thank you!
@girlie_mac
girliemac.com
github.com/girliemac
slideshare.net/tomomi
BY-SA

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Attribution:
Open Emoji by Emoji-One (CC-BY 4.0)