Organization 2.0: Avoiding the Social Software Graveyard
From Responsive to Reactive: Harnessing Context on the Web
1. From To
responsive REACTIVE
Harnessing context on the web
Thomas Prior, 24 January 2013
Photo attribution: http://www.flickr.com/photos/pahudson/5860587073 Photo attribution: http://www.flickr.com/photos/r_id/3575391547
8. “Until recently, advertisers have
understood one thing better than
web and app designers: context.”
Joe Johnston - .NET magazine issue 236
Photo attribution: http://www.flickr.com/photos/lergik/4262301072/
11. CONTEXT?
Physical Location
Time of Day
Temperature
Ambient Noise
Air Pressure
More?
Photo attribution: http://www.flickr.com/photos/chorazin/4477619057
15. Fjord’s ‘Working Definition of Context’
http://cdx.dexigner.com/article/21960/Design_for_Context.pdf
HUMAN DIGITAL TECHNICAL
CONTEXT
Photo: http://www.flickr.com/photos/globalcitizen01/6203237731 Photo attribution: http://www.flickr.com/photos/kelp/4894023263
16. Fjord’s ‘Working Definition of Context’
http://cdx.dexigner.com/article/21960/Design_for_Context.pdf
Movement People Nearby
Time of Day Location
HUMAN DIGITAL TECHNICAL Weather
CONTEXT
Social Network Device
Calendar Schedule
Usage Patterns Preferences
Photo: http://www.flickr.com/photos/globalcitizen01/6203237731 Photo attribution: http://www.flickr.com/photos/kelp/4894023263
17. Fjord’s ‘Working Definition of Context’
http://cdx.dexigner.com/article/21960/Design_for_Context.pdf
Desires Nuances of Behaviour Movement People Nearby
Group Dynamics Time of Day Location
Goals
HUMAN DIGITAL TECHNICAL Weather
CONTEXT
Etiquette
Social Network Device
Meaning of Relationships
Calendar Schedule
Likes and Dislikes Mood Usage Patterns Preferences
Photo: http://www.flickr.com/photos/globalcitizen01/6203237731 Photo attribution: http://www.flickr.com/photos/kelp/4894023263
18. Device
Environment
Time
Activity
Individual
Location
Social
‘Context Bloody Context’
Cennydd Bowles
http://vimeo.com/47548905
Photo attribution: http://www.flickr.com/photos/rthakrar/4608756938
19.
20.
21. “a system can detect who is standing
next to you, but it needs to
understand in order to know
what that person means to you.”
http://cdx.dexigner.com/article/21960/Design_for_Context.pdf
25. "It was a simple story...that ended with the man writing
his son's name in wet concrete.
As I read the story, I looked down, and there it was...a
name in the sidewalk I'd often passed but never
noticed.”
http://theweek.com/article/index/234165/the-silent-history-the-strange-new-e-book-that-makes-you-travel-to-read-it
Photo attribution: http://www.flickr.com/photos/29245046@N03/3782444513
31. START THINKING/DESIGNING/HACKING
The data is on its way
CAREFUL WITH ASSUMPTIONS
Qualify your context-led hunches
DON’T BE RUDE
Respect privacy and settings while finding the sweet spot
PROGRESSIVELY ENHANCE
Your baseline experience should not suffer