Detailed strategy for a small business to be able to be financially strong and properly identify the ideal target customer

1. www.profitsplus.org
Presented by Tom Shay of
Profits Plus Solutions
727-464-2182
tomshay@profitsplus.org

3. 1. As long as there is work to do,
I will have enough cash on
hand in the business.
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4. 2. I do not need to create an
“open to buy”; there is no
need for a plan to buy
supplies, equipment and
products.
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5. 3. I plan to be at work tomorrow;
that’s the plan. I do not need a
business plan.
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6. 4. I am in this business because
this is what I like to do. Other
people take jobs that pay
more money but they don’t
like what they do.
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7. 5. If I run out of something, I
will send someone to get it,
order it, or schedule that part
of the job for later. Customers
want now.
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8. 6. Who is my customer? I don’t
need a marketing strategy.
‘What’ I do or sell is what
matters.
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9. 7. My advertising always work
and is ‘item and discount
price’. I expect previous
customers will contact me as
needed.
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10. 8. Theft is not a problem. My
staff has been with me for
years. Those people don’t
steal.
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11. 9. My staff knows what to do.
New employees follow long
term employees. I do not
need job descriptions, policies,
or procedures.
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12. 10. Any extra money will buy
more inventory or equipment.
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13. 11. I think I take care of my
customers as well as anybody
else. My customer service is as
good as my competitors’.
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14.  Concentrate on doing stuff only
an owner can do. The
accountant cannot know your
business.
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15.  Have a plan of advertising for
each of the 12 months to keep
your name out there.
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16.  Ask your customers how you
could do better.
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17.  In writing, tell your employees
how they are doing. Ask them
how they think they are doing.
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18.  Tell your employees what it
takes to make money.
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19.  Do something special for your
customers. It is easier to
keep a customer than to get
a new one.
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20.  Make a plan for 12 months as
to what your purchasing will be
and your profit & loss
statement.
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21.  A cashflow plan will tell you if
it all works. Profit give a thrill
but cash pays all the bills.
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22.  Create and utilize supervisors
in your business. The business
will never grow if you are
always the boss of everything.
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23.  Hire ‘carrot’ people; fire
‘stick’ people. Create an
incentive plan.
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24.  Enjoy the business.
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25. When you do more
than you are paid for,
eventually you will
get paid for more
than you do
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27. www.profitsplus.org