1.
Developing Marketing <br />Strategies & Plans<br />Chapter 2<br />QUIZ<br />Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa<br />http://www.tonguntalan.blogspot.com<br />

2.
1. Holistic Marketing integration except:<br />A. value exploration<br />B. value delivery activities<br />C. value creation<br />D. value examination<br />http://www.tonguntalan.blogspot.com<br />

3.
2. Characteristic of Core Competency except:<br />A. A source of competitive advantage<br />B. Applications in a wide variety of markets<br />C. Difficult to imitate<br />D. easy to advertise<br />http://www.tonguntalan.blogspot.com<br />

4.
3. a tool for identifying ways to create more customer value because every firm is a synthesis of Primary & Support activities performed to design, produce, market, deliver & support its products.<br />A. Value chain<br />B. Value link<br />C. Value connection<br />D. Value added tax<br />http://www.tonguntalan.blogspot.com<br />

5.
4. a good mission statement should be ____________? <br />A. Focuses on several marketing goals<br />B. takes a short term view<br />C. short, memorable & meaningful<br />D. stresses minor policies<br />http://www.tonguntalan.blogspot.com<br />

6.
5. an Important characteristic of a Strategic Business Unit Is _____________?<br />A. has several managers<br />B. single business<br />C. various competitors<br />D. multiple business formats<br />http://www.tonguntalan.blogspot.com<br />

7.
6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false?<br />A. True. That’s the aim of strategic planning<br />B. False. That’s the aim of marketing plan<br />http://www.tonguntalan.blogspot.com<br />

8.
7. Levels of marketing planning includes strategic marketing planning & Tactical marketing planning. True or false?<br />A. True<br />B. False <br />http://www.tonguntalan.blogspot.com<br />

9.
8. Strategic business units can be compared to the..?<br />A. hospital executive committee<br />B. department of medicine<br />C. hospital cashier<br />D. management committee<br />http://www.tonguntalan.blogspot.com<br />

10.
9. Diversification growth<br />A. St.LukesMedical Center going into medical tourism thru the internet<br />B. The Medical city forming a research unit to discover new treatment options<br />C. Asian hospital offering more surgical specialties to more clients<br />D. PGH providing more OPD time to accommodate patients from the provinces<br />http://www.tonguntalan.blogspot.com<br />

11.
10. SWOT analysis<br />A. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments. <br />B. Weakness means Phil Heart Center is unable to accept OB-GYN patients<br />C. Opportunity means National Orthopedic may try accepting open-heart surgeries<br />D. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’s<br />http://www.tonguntalan.blogspot.com<br />

12.
Developing Marketing <br />Strategies & Plans<br />Chapter 2<br />QUIZ<br />Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa<br />http://www.tonguntalan.blogspot.com<br />