SlideShare a Scribd company logo
1 of 81
We are such stuffAs dreams are
          made on
       William Shakespeare
          The Tempest Act 4, scene 1, 148–158
SOCIAL LOCAL

to be local or not to be local

             Ton Damen
       Karlsruhe februari 2012
       ton@strategicstuff.com
#STUFF FACT 01

DRIVING FORCES 2015
2015




       4
2015



       5
2105



       6
201
 5


      7
201
 5


      8
201
 5


      9
Karlsruhe 2012
Karlsruhe 2012
Karlsruhe 2012
Karlsruhe 2012
201
 5


      14
201
     5


09/20/12   15
What is social
   Social
   City
   Town
   Village
   Neighborhood
   Street
   Bar
   Local Communities
What is local
   Where are you?
   Who are you?
   Who do you know?
   Who do I know
     that I know knows you?
 What are you doing?
 What do you like?
 Do I like you?
09/20/12
09/20/12
Relations
 Relation
 Likeability
 Awareness

 Dating?
 Social Media?
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Talking
 Conversation
 Listening
 Conversation Management?




09/20/12
Conversation
Listening
Management
09/20/12
Conversation
Listening
Management
09/20/12
Strategy?
   Act remarkable, not stupid
   Add value, be relevant
   Engage, over and over again
   Share, but make it worthwhile
09/20/12
09/20/12
09/20/12
Act Remarkable
Ad Value
Enage
Stuff Worth Sharing
09/20/12
Karlsruhe 2012
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
#NSFAIL
#NSFAIL
09/20/12
09/20/12
my.uitp.org

Last 15 days
223 members
7:14 minutes
65
COUNTRIES
 09/20/12
359 PLACES


09/20/12
#STUFF FACT 02

   YES? BUT! ANYHOW.


09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
to be local or not to be local
        TON@ STRATEGICSTUFF.COM

 ALL RIGHTS RESERVED STRATEGIC STUFF B.V.
to be local or not to be local

                      Ton Damen
                     Karlsruhe 2012
09/20/12
                         IT-trans

More Related Content

Viewers also liked (6)

The Tempest
The TempestThe Tempest
The Tempest
 
The Glass Menagerie by. Tennessee Williams
The Glass Menagerie by. Tennessee Williams The Glass Menagerie by. Tennessee Williams
The Glass Menagerie by. Tennessee Williams
 
The Tempest
The TempestThe Tempest
The Tempest
 
The Tempest by William Shakespeare
The Tempest by William ShakespeareThe Tempest by William Shakespeare
The Tempest by William Shakespeare
 
CO CURRICULAR ACTIVITIES
CO CURRICULAR ACTIVITIESCO CURRICULAR ACTIVITIES
CO CURRICULAR ACTIVITIES
 
Co-curricular activities
Co-curricular activitiesCo-curricular activities
Co-curricular activities
 

Recently uploaded

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 

Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe

Editor's Notes

  1. "The stuff of dreams" as we use it today refers to a scenario one can only fantasize—something devoutly to be wished. Prospero's "stuff" refers to the materials that go into creating an illusion, not to the object of a wish.