Ho The Hung, CEO of Far East Technology shares the basics of Search engine optimization.

1. SEARCH ENGINE OPTIMIZATION (SEO) Presented by: Ho The Hung – FET Co Email: hung.ho@fet.vn Mobile: 0906 388 099

2. Agenda FET Introduction What is SEO? Why SEO? How to implement SEO?

4. What is SEO?

5. Why SEO?

7. FET Introduction – Products & Technology WEB TECHNOLOGY

8. FET Introduction – Portfolio & Partner

10. What is SEO?

11. Why SEO?

13. What is SEO?

14. SEO in your Marketing Plan Marketing Plan Traditional Marketing Digital Marketing Marketing Plan SMS SEM PPC SEO PPI PR Online Banner Ad Email Social Media Viral Marketing

15. What is SEO?

16. SEO vs. SEM & PPC

17. SEO vs. SEM & PPC

18. SEO v.s. PPC

20. What is SEO?

21. Why SEO?

23. What is the most popular website?

24. Focus on the age of target customer?

25. Focus on location and purpose?

26. SEO seen as most effective in generating conversation Most effective digital marketing tools for generating conversations Source: © Copyright FORBES 2009

27. GOOGLE is KING!!!

28. SEO – Return of Investment

31. What is SEO?

32. Why SEO?

35. Too many are still standing still, afraid of change, losing market share

36. Too many others are constantly trying every options with miss a large portion of the low hanging fruit

37. My recommendation is to follow the current winners of this industry. The ones focusing and maximizing every dime from the top highest return channel as of today.

39. Importance of SEO Pick a good company Don’t choose the cheapest company just because they’re the cheapest Plan on sticking with it Dedicate a reasonable budget

40. Lose with SEO? Why? Quit after 2 or 3 months Prevent Your SEO Company Making The Necessary Changes Don’t answer your SEO company’s emails or phone calls Send emails to your SEO several times a day and call them frequently

41. Q & A No Question off Limit!

42. THE END For more information, please contact us at: FAR EAST TECHNOLOGY (FET) Add: QQ10 Ba Vi St, Ward 15, Dist 10, HCM, Vietnam Tel: 0988608489 (Mr. Thieu) Website: www.fet.vn / www.webviendong.vn Email: info@webviendong.com