Social Intelligence 2014: Driving Business Insights Through Social Media</h1

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#Insights, Analytics & Measurement
#Governance & Tool Evaluation Frameworks
#Reputation & Risk Management
#Competitive Intelligence & Insights
#Product Development & Innovation
2014Social
IntelligenceMay 5 & 6, San Francisco

Joseph Nolan
Head of Social Media
StubHub
Simon Zhang
Sr. Director of Business
Analytics
LinkedIn
Sudha Jamthe
Business Leader – Digital,
Mobile, eCommerce
eBay, Inc
John Mark Troyer
Director, Social Media
Evangelist
VMware
Alex Flagg
Director of Customer and
Marketing Insights
Hewlett-Packard
Cory Edwards
Head of Social Media
Business Center of
Excellence
Adobe
Richard Margetic
Director of Social Media,
Small Business Group
Intuit
Bill Johnston
Director MFG 360
Community & Customer
Experience
Autodesk
Mia Dand
Group Manager,
Community
Google
Holly Nielsen
GTS US Social Media
Leader
IBM
Featured Presenters
Rik Walters
Director, Digital & Social
Media Strategy
Hollenbeck Associates
(formally at Spigit)
Greg Birgfeld
Associate Director, Social
Media and Analytics
Onyx
Pharmaceuticals/Amgen
Tony Obregon
Global Social Media
Manager
Avanade
(Microsoft & Accenture)
Beatrice Zalenko
Manager, Social Media
Analytics Program
Oracle

Monday, May 5th
8:00 AM Registration & Continental Breakfast
8:30 AM
Opening Address: Driving Product Innovation through Social Intelligence
Utilize social media and community to glean real-time insights and collaborate throughout the development process,
from idea to go to market
9:45 AM
Social Media Center of Excellence
Establishing social media leadership to align strategic objectives, manage use as organization-wide tool and provide
standardization
11:00 AM
Social Reputation Management
Framework for monitoring & proactively managing an organization’s online reputation
12:00 PM Lunch & Networking Break
1:00 PM
Insights, Analytics & Measures
Identify business risks, opportunities and better predict change
through social media data
Social Media Tool Evaluation
Navigating the landscape of social media management &
measurement tools
2:15 PM
Social Media Brand Impact
Monitoring and analysis of social media trends and their impact on the
company brand and internal social media strategies
Social Competitive Intelligence
Understand what and how to measure to gain competitive intelligence,
market strategy and insights
3:30 PM
Convergence Social & Mobile
Mobile channels’ impact on social media strategy and insights
4::30 PM Networking Reception
Tuesday, May 6th
8:30 AM
Keynote: Social Media Big Data Analytics
Leverage the breadth of structured and unstructured data to develop social media insights
9:45 AM
Social Media Trends that Influence Business Decision Making
Top trends in social media that influence business digital strategy
11:00 AM
Effective Growth Hacking
Utilize social media insights, analytics and creativity to develop and
grow your customer base
Social Media for B2B
Driving results, engagements and insights in a B2B environment
12:00 PM Lunch & Networking Break
1:00 PM
Leveraging “Likes” into Sales
Lead generation and insights through social media engagement
Social Media Content Optimization
Developing content that drives engagement and ROI
2:15 PM
Closing Keynote: The Social Enterprise
Social media is redefining how organizations are communicating both internally and externally. What does the future hold for
organizations in a connected social media world?
3:15 PM Adjourn
Agenda-at-a-glance

Social Intelligence 2014
is a comprehensive education and
networking forum designed for professionals
that work in business intelligence, strategy,
development, product, customer, marketing
and leadership functions.
This summit is focused on using social
media as a business intelligence tool and
features advanced case studies, high-level
keynotes and best practice sessions
designed to help organizations draw insights,
grow their customer base, innovative their
products and interact with their target market
through the social web.
This is a vendor neutral event that is not
focused on software or external solutions,
just innovative best practices, case studies
and lessons learned that result in tangible
strategies and methodology that you can
take back to your organization and
implement.
C-Level
Strategy Officers
Innovation Officers
Customer Officers
Marketing Officers
Executive Officers
Sales Officers
Managers, Directors & VPs of
Business Intelligence
Insights
Product Development
Business Development
Customer Experience
Social Media
Marketing
Communication
Public Relations
Community
Customer Care
….anyone handling organizational
intelligence, customer, or strategy
initiatives

8:00 AM
Registration & Breakfast
8:30 AM
Driving Product Innovation through Social
Intelligence
Utilize social media and community to glean real-time insights
and collaborate throughout the development process, from idea
to go to market
 Social Media's evolution into a transformational business intelligence
tool
 Mapping social tools and touch points effectively to PLM stages
 Capturing product knowledge and feedback through community
management
 Co-create with your customers through facilitated ideation
 Look outside to the growing crowd source and expertise
marketplaces
 Managing the social risks of PLM data
9:45 AM
Keynote: Social Media Center-of-Excellence
Establishing social media leadership to align strategic objectives,
manage use as organization-wide tool and provide
standardization
 Cultivating “Social by Design” and experience thinking throughout the
enterprise
 Ensuring a business functions ability to lay an operational foundation
to integrate social business objectives
 Blueprint & framework for operationalizing Social Media COE
initiative
 Governance, Enablement, Measurement & Innovation as four pillars
of social media use
 Incorporating key policies, procedures and processes to reduce risk
and increase transparency
11:00 AM
Social Reputation Management
Framework for monitoring & proactively managing an
organization’s online reputation
 Understanding importance of honesty and transparency in social
conversations
 Creating a social presence that encourages the spread of positive
feedback
 Listening, responding and engaging: establishing organizational-wide
practices and methods to handle social business conversations and
inevitable crisis
 Measuring and tracking the conversation
Monday,May 5th
Day 1 Keynotes
510-984-3026
www.gatewayanalyticsnetwork.com
For group rates or detailed
speaker information contact
Alex Smith:
asmith@gmi-solutions.com

Day One, May 5th
Break-Outs; Best practices, case studies, workshops
and strategy sessions
1:00 PM
Insights, Analytics & Measures
Identify business risks, opportunities and better predict
change through social media data
 Understanding patterns in large data sets to spot trends
 Aligning the best predictive models that fit with social data
 Finding critical correlations and trends that will lead to
actionable insights
 Techniques to ensure feasible models, increase accuracy
and reduce variance
1:00 PM
Social Media Tool Evaluation
Navigating the landscape of social media management &
measurement tools
 Framework for evaluating and choosing the most
appropriate social media tools
 Mapping & analyzing the unique needs and critical features
for your organization, product or service
 Selecting complimentary tools to increase efficiency and
usefulness
 Capitalizing on open-source and free applications/tools
2:15 PM
Social Media Brand Impact
Monitoring and analysis of social media trends and their impact on the
company brand and internal social media strategies
 The brand message is organizational-wide. Everyone is a
potential mouthpiece, CEO to employee, Public Affairs to
general employee
 Two listening strategies that must occur simultaneously,
listen as the brand and as a participant
 Brand listening: What is being said about your company
and what content is perceived as valuable and authentic
 Participant Listening: What are the conversations that are
your audiences are having in general, how do they interact
and what is their “digital language”
 You must make your brand part of their lives, not make
your audience part of yours
2:15 PM
Social Competitive Intelligence
Understand what and how to measure to gain competitive
intelligence, market strategy and insights
 Listen, categorize and analyze conversations to gain
intelligence
 Data management practices for effective usage and
analytics
 Converting social media data into customer and competitor
insights
 Evaluate tools and techniques for collecting and
categorizing social media data
3:30 PM
Convergence of Social & Mobile
Mobile channels’ impact on social media strategy and insights
 How does mobile marketing use social channel? Is that a social strategy or mobile strategy?
 How do you optimize social channels for mobile downloads of your core products?
 How does your user behavior change as they become multichannel and multi-device customers?
 How does your metrics change as users attention space reduces with mobile snacking?
There is another phenomenon of "Internet of Things" with wearable devices hitting us. This offers proliferation of devices and offers
more touch points to the customer. These gadgets come with social features where customers share data e.g. Solar panels on
rooftops sharing how many watts of electricity was produced by you vs your neighbor; Competitive Jogging devices shared by
users. Where is the opportunity for building customer intimacy with their data they willingly share to delight their experience.
Session – Hear a 20 min keynote on convergence of Mobile and Social.
Then hear from a panel of industry experts on how they are optimizing this convergence and what customer insights are they
utilizing to build out their customer strategy along all customer touch points.
510-984-3026
For group rates or detailed speaker
information contact
Alex Smith: asmith@gmi-solutions.com

510-984-3026
For group rates or detailed
speaker information contact
Alex Smith:
Tuesday, May 6th
Day 2 Keynotes
8:00 AM
Registration & Breakfast
8:30 AM
Social Media Big Data Analytics
Leverage the breadth of structured and unstructured data to
develop social media insights
 Utilizing analytics to identify customer and product trends
 Text mining methods to identify threats and opportunities to brand and
reputation
 Turning the tide on “too much data” to streamline and focus on the
most crucial insights
 Data integration techniques to merge social data and traditional BI
data
 Develop a line of site to the unique needs of different social media
users
9:45 AM
Social Media Trends that Influence Business
Decision Making
Top trends in social media that influence business digital strategy
 How social media creates value for your business
 Gain insight into who is your social media audience and ensure social
media strategy aligns with targeting strategies
 Look at social media metrics that are influencing business and digital
strategy
 Breakthrough the social clutter to reach the right audience and draw
the right insights

Day Two, May 6th
Break-Outs; Best practices, case studies, workshops
and strategy sessions
11:00 AM
Effective Growth Hacking
Utilize social media insights, analytics and creativity to
develop and grow your customer base
 Analyzing customer & user sentiments in a “growth” lens to
pinpoint opportunities
 Inspiring creative variations on traditional processes
 Understanding the key components of viral growth and
organic network effects
 Applying advanced A/B testing and automation techniques
11:00 AM
Social Media for B2B
Driving results, engagements and insights in a
B2B environment
 B2B vs. Consumer social media behaviors
 Develop and orchestrate an integrated, multi-channel
editorial and SEO plan
 Develop a community and influencer engagement
program
 Develop social media governance and internal
ambassadors
 Understand demand and lead generation that works in a
social context
1:00 PM
Leveraging “Likes” into Sales
Lead generation and insights through social media
engagement
 Combining customer, competitor and influencer data to
create a true, real-time picture of target markets
 Aligning key social media indicators with your sales
pipeline
 Capitalizing on customer advocacy and loyalty
 Establishing an online presence that is a respected
resource and an involved part of an online community
 Lead nurturing and relationship building through online
personas
1:00 PM
Social Media Content Optimization
Developing content that drives engagement and ROI
 B2B vs. Consumer social media behaviors
 Develop and orchestrate an editorial plan to reach your
B2B audience
 Develop social media governance and internal
ambassadors
 SEO with social media for the B2B customer
 How to measure your share of the conversation
2:15 PM
The Social Enterprise
Social media is redefining how organizations are communicating both internally and externally.
What does the future hold for organizations in a connected social media world?
 What is trending now and what will be trending in the future
 Challenge current concepts and strategies to better position your company for future opportunities
 Share stories from the field, scenarios and outcomes for future planning
 Discuss the future of social media and the “fast track” to social media intelligence optimization
510-984-3026
For group rates or detailed speaker
information contact

Attendees come to learn innovations, best
practices and thought leadership in social listening,
intelligence and analytics. Equally important is the
change to meet with peers with like interests.
Generating relationships nurtures professional
growth and the ability be better social practitioners.
Keeping this in mind, attendees are given a
chance to network with colleagues from different
industries and backgrounds.
This event includes a number of valuable
networking opportunities over the course of three
days, including an event-launch cocktail reception,
multiple networking breaks and a networking
reception. Additionally, pre and post-event forums
are available to meet peers prior to the event and
stay in touch following this engagement’s closure.
Organizations that attended 2013 events include:
Accuray  Actelion Pharmaceuticals
Adobe Systems  Affymetrix  AGCO  Alere
Allstate  American Superconductor  Amway
Amica Mutual  AppliedMicro Circuits
Appro  Array BioPharma  Audi  Atmel
AutoTrader.com  Bank of the West  BASF
Beekley  Blessing Health  Bose Corporation
Briggs International  Cadence Carlson
Cedar Sinai  Celanese Corporation
Centura Health  Cepheid  Charles Schwab
Chik-Fil-A  Chipotle  Chiquita
Cisco  Citrix  CNN  Comcast  ConAgra
Copa Airlines  Cox  Dean Foods  Diebold
Dolby  Dominoes  Electonic Arts  eBay
EJ Gallo  Emerson  England Logistics
Eon US  Ericsson  ESPN  Exelon Corporation
Expedia  F5  Facebook  FedEx
Ferring Pharma  Fifth Third Bank  FL Smidth
Flour  Foot Locker  FW Murphy  Gap Inc.
Genentech  Gilead  Grant Thornton LLP
JCI  JDS Uniphase  JP Morgan
Juniper  Genworth  Hamilton Beach Brands, Inc.
Hardies  Harvard Clinical Research Institute
IHG  IMClone  Infinity Pharmaceuticals
Ingram Micro  Intuit  Jabil Circuit
JCI  JDS Uniphase  Johnson Matthey
JP Morgan  Juniper  Keurig
Kaiser Permanente  KLA-Tencore
Lam Research  Lancer Corp  Land O’ Lakes
Levi's  Lexis Nexis  Liberty Mutual Group
Life Technologies  McDean
Maxwell Technologies  Maxygen, Inc.
Macys.com  Mercedes-Benz USA  MGM Resorts
Micron Technology  Microsoft Corporation
Mutual of Omaha  Nestle  NetApp
Nike  Nissan  Omnicell, Inc.
Papa Murphy’s Intl.  PayPal
Popeyes® Louisiana Kitchen  Procter & Gamble
RCI  Rent-A-Center  Research In Motion
Roche  SanDisk  Sara Lee  Scottrade
Sephora  Stryker  Symantec  Tibco
URS  USAA  Visa Inc  Vonage
WellPoint, Inc.  Wells Fargo  Turner Sports
Sony Playstation  Sigma-Aldrich  Qwest
HighMark Inc  InComm  Netsuite
Parker Hannifin  SunTrust Bank  UTi
Blue Cross  Gen-Probe  Lockheed Martin
Ventura Foods  Syncapse  Assurant Solutions
Abbott Laboratories  Certiport  Camden
JDSU  Robert Half International  Pamlab
Harley Davidson  Safeway  Onvia
Bally Tech  Planview  Manheim
510-984-3026  www.gatewayanalyticsnetwork.com
For group rates or detailed speaker information contact

Reservations: 1-888-627-8404
Mention the Gateway Analytics Network to the customer service agent to
receive this exclusive reduced rate.
Online Reservations:
TBD
Gateway Management is registered with the National
Association of State Boards of Accountancy (NASBA) as a
sponsor of continuing professional education on the National
Registry of CPE Sponsors. State boards of accountancy have
final authority on the acceptance of individual courses for
CPE credit. Complaints regarding registered sponsors may
be addressed to the National Registry of CPE Sponsors, 150
Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417.
Web site: www.nasba.org.
Program Level: Basic
Delivery Method: Group-Live
Prerequisites: None
Advanced Preparation: None
Earn CPEs
CPE Credits: 13
Room Rate
$ 189.00
/night
Area – San Francisco International Airport
Located near San Francisco International Airport, our venue
provides excellent access to Bay Area transportation as well as all
the city has to offer. Gateway Management has on-the-ground
knowledge of the area’s best restaurants, hotels and shows to
maximize your experience outside the Summit.
Hotel and Accommodation Facilities
Our venue’s excellent location offers easy access to the entire San
Francisco Bay Area. We have scouted locations throughout the
region and find that the Westin San Francisco Airport offers
excellent accommodations, a unrivaled meeting environment and
tremendous value.
Travel
This event is best accessed by-way-of San Francisco International
Airport. A hotel shuttle leaves every 20 minutes from SFO, directly
to the event location. Oakland International Airport offers another
convenient traveling option for our non-local guests and can be
accessed by BART trains or taxi cabs.
Venue – Westin San Francisco International Airport
The Westin San Francisco Airport
1 Old Bayshore Highway
Millbrae, CA 94030

Registration
& Contact Information
510-984-3026  www.gatewayanalyticsnetwork.com
Call
510-984-3026
Fax
510-380-7377
Online
For group discounts, packages
and local information please email
Alex Smith:

Early Registration
Includes Monday & Tuesday event plus
networking reception
$ 1,599.00

Standard Registration
$ 1,799.00

Additional Attendee
$ 1,299.00

3 Attendee Rate
$ 3,999.00
For “Early Registration”, register by March 31st
, 2014
Attendee Information
Attendee Name
Title Organization
Email Phone Number
Additional Attendee Name
Title Email
Additional Attendee Name
Title Email
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 Check/Purchase Order  Credit Card
Name on Card
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Pay By Check:
Checks should be made payable to Gateway Management. The mailing address for checks and tax
forms is:
Gateway Management
2625 Alcatraz Avenue, #341, Berkeley, CA 94705
Cancellation/Rescheduling Policy:
All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit
toward current or future Gateway Management programs. Any cancellations made within four weeks of the
programs start date will be provided with credit toward current or future Altamont Group programs.

Social Intelligence 2014: Driving Business Insights Through Social Media</h1

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Social Intelligence 2014: Driving Business Insights Through Social Media</h1