Originally presented in Toronto at Proforma's Lunch n' Learn held at the PPPC show on 01/30/2015. Enjoy a 90-minute Lunch and Learn presentation series on the Digital Evolution of Marketing and find out how you can maximize your marketing with the power of digital media.
4. • ‘Digital Media’ or ‘Digital Marketing’ are broad
terms that encompass things such as:
– Email
– Websites
– Mobile Apps
– Online Video
– Social Media
– Marketing Automation
defining digital media
5. E-mail has the highest ROI of marketing channels,
producing $57 for every dollar spent. (via Oglivy One Worlwide)
marketing is rapidly changing
6. 65% of senior executives surveyed visited a vendors
website after watching a video. Executives said they
were more likely to make a purchase or call a
vendor. (Forbes Insights survey)
marketing is rapidly changing
7. 77% of CMOs at top performing companies indicate
that their most compelling reason for implementing
marketing automation is to increase revenue.
(Gleanster)
marketing is rapidly changing
8. A PR strategy that includes SEO has a 275% higher
ROI. (via Procter & Gamble)
marketing is rapidly changing
9. The ROI of content marketing has risen 300% over
the previous 3 years. (via Eloqua)
marketing is rapidly changing
10. 70% of mobile searches lead to online action within
an hour. (iAcquire and SurveyMonkey)
marketing is rapidly changing
11. “It’s becoming a challenge for 69% of
marketers at mid-size companies to manage
the growing number of technology vendors
that exist when using multiple marketing
technology solutions – adding time and
complexity to their already demanding jobs.”
–DNN 2014
12. THE PROFORMA STRATEGY
Proforma’s Advantage:
– We know and understand traditional (printing and
promotional marketing) intimately
– Full suite of digital media solutions
– We offer powerful integrated solutions and create
consistency in marketing communications
the proforma advantage
13. THE PROFORMA STRATEGY
Standout in a sea of sameness and in a world of information overload
Lead with value and increase the usefulness and responsiveness in
your marketing and communications
Make interaction with your brand simple, quick and meaningful
brand positioning
14. THE PROFORMA STRATEGY
Be where your customers are, allowing them to
choose their preferred method(s) of communication
• Increase top-of-mind awareness
• Boost brand familiarity
• Affinity for your brand
your brand, top of mind, everywhere
15. THE PROFORMA STRATEGY
In early 2014, mobile internet surpassed
desktop internet usage
89% of smartphone users time spent on
media is through mobile apps
We offer:
• Event and location-based mobile apps
• Fully customized mobile app
development
• Games, rewards and incentive-based
apps
• Mobile-optimized websites
mobile
16. THE PROFORMA STRATEGY
Globally, online video traffic will be 55
percent of all consumer Internet traffic in
2016
65% of senior executives surveyed
visited a vendors website after watching
a video. Executives said they were more
likely to make a purchase or call a
vendor.
We offer:
• Marketing and positioning video
• Educational / instructional video
• Live motion
• Animation
video
17. THE PROFORMA STRATEGY
85% of North American adults use the
internet to research products. Position
your brand as the #1 source in your
market
Target the right audience…
Generate leads…
Enhance your overall digital presence…
Track robust analytics to monitor
results…
We offer:
• Web development
• SEO/SEM
• Social media and blogging
• Email marketing
web engagement strategies
18. THE PROFORMA STRATEGY
Integrating your existing/traditional
marketing and communication efforts
with new media solutions is the most
powerful way to expand your brand
and engage your prospects, customers
and clients
Ensure your messaging is consistent,
congruent and works seamlessly, cross
channel by partnering with Proforma for
your digital media solutions
integrate for powerful results
19.
20. • We are a $400+ million leader.
• Because we offer the broadest array of printing,
promotional products and related graphic
products and solutions, we are:
• A Marketing Agency without any agency fees.
• An Addition to your Staff without being an
addition to your payroll.
• A Business Process Outsource Resource you can
trust.