Het Belang Van Limburg - HyperLocal

2 363 vues

Publié le

Belgikako HET BELANG VAN LIMBURG egunkariak 2011ko martxoan ekin zion Hyperlocal egitasmoari. Bart Bijnensek proiektuaren nondik norakoak kontatu zizkigun <a>TOKIKOM jardunaldietan</a>.

  • Soyez le premier à commenter

Het Belang Van Limburg - HyperLocal

  1. 1. Bart Bijnens HYPERLOCAL
  2. 2. • Hyperlocal citizen journalism as a challenge for the traditional media- General overview- Het Belang van Limburg- 10 lessons we have learned
  3. 3. • Everybody is a journalist- Why do citizen journalists even exist?- What’s the difference?- Problems?
  4. 4. Difference professional – citizen journalistsModel Professional journalist Citizen journalistAttitude Objective InvolvedReference group Colleagues CitizensAgenda Official PublicSources Official CitizensInformation Complete PragmaticFraming Factual Authorisation by citizensFocus Positions CommunityMethode Interviews DialoguesPurpose Scoops Involvement
  5. 5. Where to find each other?
  6. 6. Belgian LimburgFlemish provinceCapital: HasseltNumber inhabitants: 845,000Euregion: Aachen, Liège, MaastrichtCONCENTRA MEDIA IN LIMBURG
  7. 7. CONCENTRA MEDIA
  8. 8. CONCENTRA MEDIA
  9. 9. HET BELANG VAN LIMBURG - Baseline
  10. 10. BASELINE Limburger and world citizen ‘Belang van Limburg’ = ‘In the interest of Limburg’ Name = programmeHET BELANG VAN LIMBURG - Numbers
  11. 11. Net sale 100,000HET BELANG VAN LIMBURG - Numbers
  12. 12. 83%Market ShareHET BELANG VAN LIMBURG - Numbers
  13. 13. 70% Subscribers 30% Non-Subscriber SaleHET BELANG VAN LIMBURG - Numbers
  14. 14. Target group All inhabitants All ages All social levelsHET BELANG VAN LIMBURG - Target group
  15. 15. Volume 80 pages National/international news section Regional news section Sports section Culture sectionHET BELANG VAN LIMBURG - Numbers
  16. 16. Further onHET BELANG VAN LIMBURG - Further on
  17. 17. Centipede Reader’s PageWe answer all questionsService• Last minute tickets• Lost and Found• Who can help?• I’m looking for (collectors)Oops! RectificationsHET BELANG VAN LIMBURG - Further on
  18. 18. Good News
  19. 19. MagazineFashionLeisureFoodMulti MediaTourismCarsBooksHET BELANG VAN LIMBURG - Extra
  20. 20. ServiceHET BELANG VAN LIMBURG - Service
  21. 21. Call us! Tax declaration Investing Christmas or Easter cooking EducationHET BELANG VAN LIMBURG - Service
  22. 22. We help you! Walking and cycling in Limburg Stop smoking Lose weight Preparing for a marathon Political debate in your community Invite an asylum seekerHET BELANG VAN LIMBURG - Service
  23. 23. Community buildingHET BELANG VAN LIMBURG - Community
  24. 24. Baby special 1992: ‘in paper’ 1996: supplement 2007: 5,330 babies 2012: 7,000 babiesHET BELANG VAN LIMBURG - Community
  25. 25. First Class 365 schools 580 classes 10,000 studentsHET BELANG VAN LIMBURG - Community
  26. 26. People who passed their exams All exam resultsHET BELANG VAN LIMBURG - Community
  27. 27. Made in LimburgLocal economy websiteHET BELANG VAN LIMBURG - Economy
  28. 28. EntertainmentWanatoe Award for localartists
  29. 29. Prize for best immigrant student since 2006
  30. 30. Fund RaisingA Heart For Limburg
  31. 31. Fund RaisingA Heart For Limburg
  32. 32. And then we wentHYPERLOCAL
  33. 33. Why? - Geographical community is the link- This is where we make the difference - Commercial opportunities
  34. 34. Strategy Maximise established links with local communityHET BELANG VAN LIMBURG - Basic
  35. 35. Strategy Ensure that each contact brings best possible financial return CONNECT – BIND – EDUCATE - CONNECTHET BELANG VAN LIMBURG - Basic
  36. 36. New techniques bring newpossibilities to make betternews products and to createa stronger community spirit. Combination of regularjournalists and citizenjournalists
  37. 37. HET BELANG VAN …
  38. 38. HET BELANG VAN…(name community) • 48 communities, 48 websites • Extra supplement in weekend newspaper (10 editions) • Since March 1, 2011 • ‘Ping pong’ website - newspaper
  39. 39. HET BELANG VAN…(name community)• Het Belang… = very strong brand• 7.000 registered citizen journalists• Sales increase (new advertisers!)• 95 % in print (conservative local advertisers)
  40. 40. HET BELANG VAN…(name community)• Facts• Service• Connecting people• News for the people, by the people• THERE IS NO SUCH THINGS AS SMALL NEWS
  41. 41. ChallengesChallenges2.Generate enough money3.Reduce costs4.Generate enoughrelevant content(attract 25% of inhabitantson weekly base)5.Organise newsroom6.Widen base
  42. 42. How does it workwww.hbvl.be
  43. 43. 10 lessons1. Be first
  44. 44. 10 lessons2. Be your local Facebook
  45. 45. 10 lessons3. Be young
  46. 46. 10 lessons4. Be mobile
  47. 47. 10 lessons5. Be a strong brand
  48. 48. 10 lessons6. Be a community manager
  49. 49. 10 lessons7. Be a missionary
  50. 50. 10 lessons8. Be a team player
  51. 51. 10 lessons9. Be reliable
  52. 52. 10 lessons10. Be involved
  53. 53. What brings the future?- Citizens and journalists: unite- Start multi-disciplined initiatives- Create your own hyperlocal universe
  54. 54. Thank you for your attention © Concentra Media

×