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Bart Bijnens HYPERLOCAL

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• Hyperlocal citizen journalism as a challenge for the traditional media- General overview- Het Belang van Limburg- 10 lessons we have learned

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• Everybody is a journalist- Why do citizen journalists even exist?- What’s the difference?- Problems?

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Difference professional – citizen journalistsModel Professional journalist Citizen journalistAttitude Objective InvolvedReference group Colleagues CitizensAgenda Official PublicSources Official CitizensInformation Complete PragmaticFraming Factual Authorisation by citizensFocus Positions CommunityMethode Interviews DialoguesPurpose Scoops Involvement

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Where to find each other?

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Belgian LimburgFlemish provinceCapital: HasseltNumber inhabitants: 845,000Euregion: Aachen, Liège, MaastrichtCONCENTRA MEDIA IN LIMBURG

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CONCENTRA MEDIA

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CONCENTRA MEDIA

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HET BELANG VAN LIMBURG - Baseline

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BASELINE Limburger and world citizen ‘Belang van Limburg’ = ‘In the interest of Limburg’ Name = programmeHET BELANG VAN LIMBURG - Numbers

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Net sale 100,000HET BELANG VAN LIMBURG - Numbers

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83%Market ShareHET BELANG VAN LIMBURG - Numbers

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70% Subscribers 30% Non-Subscriber SaleHET BELANG VAN LIMBURG - Numbers

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Target group All inhabitants All ages All social levelsHET BELANG VAN LIMBURG - Target group

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Volume 80 pages National/international news section Regional news section Sports section Culture sectionHET BELANG VAN LIMBURG - Numbers

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Further onHET BELANG VAN LIMBURG - Further on

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Centipede Reader’s PageWe answer all questionsService• Last minute tickets• Lost and Found• Who can help?• I’m looking for (collectors)Oops! RectificationsHET BELANG VAN LIMBURG - Further on

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Good News

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MagazineFashionLeisureFoodMulti MediaTourismCarsBooksHET BELANG VAN LIMBURG - Extra

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ServiceHET BELANG VAN LIMBURG - Service

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Call us! Tax declaration Investing Christmas or Easter cooking EducationHET BELANG VAN LIMBURG - Service

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We help you! Walking and cycling in Limburg Stop smoking Lose weight Preparing for a marathon Political debate in your community Invite an asylum seekerHET BELANG VAN LIMBURG - Service

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Community buildingHET BELANG VAN LIMBURG - Community

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Baby special 1992: ‘in paper’ 1996: supplement 2007: 5,330 babies 2012: 7,000 babiesHET BELANG VAN LIMBURG - Community

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First Class 365 schools 580 classes 10,000 studentsHET BELANG VAN LIMBURG - Community

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People who passed their exams All exam resultsHET BELANG VAN LIMBURG - Community

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Made in LimburgLocal economy websiteHET BELANG VAN LIMBURG - Economy

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EntertainmentWanatoe Award for localartists

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Prize for best immigrant student since 2006

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Fund RaisingA Heart For Limburg

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Fund RaisingA Heart For Limburg

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And then we wentHYPERLOCAL

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Why? - Geographical community is the link- This is where we make the difference - Commercial opportunities

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Strategy Maximise established links with local communityHET BELANG VAN LIMBURG - Basic

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Strategy Ensure that each contact brings best possible financial return CONNECT – BIND – EDUCATE - CONNECTHET BELANG VAN LIMBURG - Basic

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New techniques bring newpossibilities to make betternews products and to createa stronger community spirit. Combination of regularjournalists and citizenjournalists

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HET BELANG VAN …

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HET BELANG VAN…(name community) • 48 communities, 48 websites • Extra supplement in weekend newspaper (10 editions) • Since March 1, 2011 • ‘Ping pong’ website - newspaper

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HET BELANG VAN…(name community)• Het Belang… = very strong brand• 7.000 registered citizen journalists• Sales increase (new advertisers!)• 95 % in print (conservative local advertisers)

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HET BELANG VAN…(name community)• Facts• Service• Connecting people• News for the people, by the people• THERE IS NO SUCH THINGS AS SMALL NEWS

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ChallengesChallenges2.Generate enough money3.Reduce costs4.Generate enoughrelevant content(attract 25% of inhabitantson weekly base)5.Organise newsroom6.Widen base

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How does it workwww.hbvl.be

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10 lessons1. Be first

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10 lessons2. Be your local Facebook

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10 lessons3. Be young

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10 lessons4. Be mobile

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10 lessons5. Be a strong brand

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10 lessons6. Be a community manager

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10 lessons7. Be a missionary

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10 lessons8. Be a team player

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10 lessons9. Be reliable

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10 lessons10. Be involved

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What brings the future?- Citizens and journalists: unite- Start multi-disciplined initiatives- Create your own hyperlocal universe

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Thank you for your attention © Concentra Media