This document discusses the importance of web findability for local businesses and provides tips to improve local search engine optimization. It recommends claiming a Google Place page and local listing, associating it with proper categories, and including relevant keywords. Simple on-page optimizations like title tags and elements are suggested. Tools for analysis like WebsiteGrader, Alexa, Google Analytics, and Google Docs forms are presented to help measure performance and collect user data. User-centered design and strong call to actions are emphasized to improve conversions.