First look at Webstats
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Introducing fitness students to the combination of Tumblr and Statcounter.
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First look at Webstats
- 2. WHY WEBSTATS TO MEASURE MESSAGES THAT MATTER. #FITNESSMEDIA LIT.IE 2
- 3. WEBSTAT CASE STUDY FLICKR.COM/IRISHEYES #FITNESSMEDIA LIT.IE 3
- 4. CASE STUDY FLICKR.COM/IRISHEYES #FITNESSMEDIA LIT.IE 4
- 5. CASE STUDY FLICKR.COM/TOPGOLD #FITNESSMEDIA LIT.IE 5
- 6. CASE STUDY FLICKR.COM/TOPGOLD #FITNESSMEDIA LIT.IE 6
- 7. THREE THINGS WHEN SETTING UP STATS STATCOUNTER.COM USE A JOINT ACCOUNT. TUMBLR.COM USE YOUR PERSONAL TUMBLR. EMAIL ADDRESS GET E-MAIL SUMMARIES. #FITNESSMEDIA LIT.IE 7
- 8. “ ” THERE IS NO VOWEL IN TUMBLR LEARNED BY OTHERS TAKING THEIR FIRST STEPS ONLINE. YOU NEED TO KNOW THIS FACT. #FITNESSMEDIA LIT.IE 8
- 9. MEASURING TUMBLR WITH A SHARED DASHBOARD #FITNESSMEDIA LIT.IE 9
- 10. SETTING UP STATCOUNTER PROJECT STATCOUNTER.COM UN TOPGOLD #FITNESSMEDIA LIT.IE 10
- 11. DO NOT SET UP A PERSONAL STATCOUNTER ACCOUNT. #FITNESSMEDIA STATS ARE ELEMENTS OF COMMUNITY INTELLIGENCE. #FITNESSMEDIA LIT.IE 11
- 12. ADDING NEW STATCOUNTER PROJECT STATCOUNTER.COM UN TOPGOLD #FITNESSMEDIA LIT.IE 12
- 13. TUMBLR INSTALLATION GUIDED FROM STATCOUNTER.COM UN TOPGOLD #FITNESSMEDIA LIT.IE 13
- 14. TUMBLR INSTALLATION START ON TUMBLR DASHBOARD #FITNESSMEDIA LIT.IE 14
- 15. TUMBLR INSTALLATION USE TUMBLR COG TO ACCESS SETTINGS. #FITNESSMEDIA LIT.IE 15
- 16. TUMBLR INSTALLATION EDIT THEME. #FITNESSMEDIA LIT.IE 16
- 17. TUMBLR INSTALLATION EDIT HTML. #FITNESSMEDIA LIT.IE 17
- 18. TUMBLR INSTALLATION ADD HTML AT THE BOTTOM BEFORE CLOSING BODY TAG. #FITNESSMEDIA LIT.IE 18
- 19. BE CAREFUL WITH CODE SNIPPET. IMPROPER HTML CAN WRECK YOUR TUMBLR BLOG. #FITNESSMEDIA LIT.IE 19
- 20. TUMBLR INSTALLATION SAVE YOUR WORK. #FITNESSMEDIA LIT.IE 20
- 21. VIEW RESULT. LOOK ON STATCOUNTER.COM. #FITNESSMEDIA LIT.IE 21
- 22. REVIEW RESULTS. CHECK ACROSS A MONTH TO GET REAL TRENDS. #FITNESSMEDIA LIT.IE 22
- 23. DIG INTO DATA. CHECK ACROSS A MONTH TO GET REAL TRENDS. #FITNESSMEDIA LIT.IE 23
- 24. LEARN FROM VISITORS. USE STATCOUNTER’S DIFFERENT VIEWS. #FITNESSMEDIA LIT.IE 24
- 25. SHARE YOUR REFERRER STRINGS. EFFECTIVE STATS INVOLVE SHARING USEFUL ONLINE EXPERIENCES. #FITNESSMEDIA LIT.IE 25
- 26. COMPLETE THE ASSESSMENT. #FITNESSMEDIA USES MOODLE.LIT.IE TO SPECIFY ASSIGNMENTS. #FITNESSMEDIA LIT.IE 26
- 27. PRACTICAL TUMBLR SKILLS 1. POST AT LEAST 10 ITEMS DURING ASSESSMENT PERIOD SPANNING TWO TO 10 WEEKS. 2. INCLUDE FOUR UNIQUE MEDIA ELEMENTS ACROSS DIFFERENT TUMBLR POSTS. 3. ACHIEVE 20 OR MORE LIKES OR REBLOGS DURING THE ASSESSMENT PERIOD. • 4. REBLOG AT LEAST FIVE ITEMS DURING THE ASSESSMENT PERIOD. #FITNESSMEDIA LIT.IE 27
- 28. LISTEN TO FEEDBACK FROM @TOPGOLD AVAILABLE DURING #FITNESSMEDIA LAB SESSIONS AND VIA DIRECT MESSAGING. #FITNESSMEDIA LIT.IE 28
- 29. WEBSTATS DELIVER MEASUREABLE RESULTS. WEBSTATS FOR SOCIAL MEDIA. PART OF THE SPORTS STRENGTH AND CONDITIONING PROGRAMME IN THE LIMERICK INSTITUTE OF TECHONLOGY (THURLES CAMPUS). SEE THE ACADEMIC PROGRAMME AT HTTP://LIT.IE/COURSES/LC422 #FITNESSMEDIA LIT.IE 29
Notes de l'éditeur
- The Sport & Conditioning programme in the Limerick Institute of Technology involves practical development of effective social media skills. This slide deck shares observations and taskings developed by lecturer Bernard @topgold Goldbach. CC-by-4.0.
- Analysis of web traffic allows viewers to measure what matters. CC-by-4.0.
- Tracking peaks and valleys of the Irisheyes account on Flickr.com. CC-by-4.0.
- The most-viewed image at Flickr.com/irisheyes varies from week to week. This week, it's "Irish Yoga". CC-by-4.0.
- On a normal weekday, 1000 people view the Topgold Flickr photostream. CC-by-4.0.
- The most-viewed image at Flickr.com/topgold varies from week to week. In mid-November 2014, it's "stressed" egg shells. CC-by-4.0.
- We will share a joint account on Statcounter while examining webstats during #fitnessmedia.
- It's not unusual to spell Tumblr wrong.
- Your webstats work is designed to show up on a shared dashboard. That dashboard is accessible by logging in as Topgold on Statcounter.
- Note that you are accessing Statcounter as Topgold.
- A common mistake is setting up your own Statcounter account. You can do this later. For the purpose of the #fitnessmedia module, we share a common account and also learn to carefully respect a community dashboard.
- Passwords for Statcounter change throughout the module.
- Statcounter leads people through the creation and selection of HTML code.
- Use the Tumblr dashboard.
- Access Tumblr settings to insert the Statcounter code.
- Edit your Tumblr theme to install Statcounter code.
- Be careful when editing your HTML. Remember to insert your Statcounter code immediately before the closing </BODY> tag.
- HTML code can look daunting.
- Ask for help before you insert and save the wrong code snippet.
- Save your work. Then refresh your Tumblr browser view and check your work.
- Compare your views to those registered by other #fitnessmedia participants.
- Expect to see a peak on the day you set up Statcounter because when you edit Tumblr's templates, several electronic bots will look to see what you did to your Tumblr blog.
- We will record your observations throughout the #fitnessmedia tutorial sessions and try to determine what you have learned from your webstats.
- Extract business intelligence from the words your visitors used to find your site.
- Referrer strings are listed as one of the items tracked and displayed by Statcounter.
- You need a Tumblr account with an active Tumblr URL.
- Moodle directs that your account (1) includes at least 10 items posted in the time frame 10 Sep to 10 Dec, (2) includes at least four items incorporating a photo, video or animated image, (3) includes a Tumblr item that earned at least 20 or more "likes" throughout the history of your account, (4) includes at least five items you have reblogged from another Tumblr account.
- Reach Bernie @topgold Goldbach on all good social networks.
- This material supports http://www.lit.ie/Courses/LC422 as part of the Sports Strength and Conditioning programme on the Thurles campus. See the video at https://www.youtube.com/watch?v=PKb7nAIPnZE