Want your profile to stand out, so you magnetise interest from the clients you would love to work with? Here I reveal the 3 things that these clients would like to see on your LI profile.

2. I’m Keren.
I run a digital marketing and design
agency called Top Left Design. I love
marketing and continuously watching
and researching trends and experience
first hand what works and doesn’t.
I wrote a blog post called “What social
network should I focus on if I had to
just choose one?” and though I am
active on many channels, if you have
to choose, LinkedIn is the number one
choice for business owners – it’s
professional, trusted and used for
business.

3. What’s unique
about LinkedIn?
Your network consists of your own connections, your
connections’ connections (2nd degree connections), and your
2nd degree’s connections (your 3rd degree connections).
Whew!
So, as a bare minimum:
If you don’t use it for networking, at least
showcase your profile.

4. Twist on a case studyHow are
you seen?
Everything people
see can influence
their opinion
The first step is to
do an audit and a
clean up.

5. …………………………………
Why don’t people use LinkedIn “properly”?
• People are private and don’t want to give away too
much about themselves.
• People are time poor, and keep meaning to do
something about it but other priorities get in the
way
• They fear that it’s too technical, and it gets grouped
with all the other social networks they don’t use
and don’t know what to prioritise on.

6. More
powerful
than you’d
imagine
• Most professionals are on LinkedIn, at least with an account – and it’s taken
the most seriously.
• Your network is the most valuable asset you have.
• It’s a valuable tool for follow up – and follow up is the key to successful
networking
• You can use it to super-strategise your networking activities – to research
who will be at an event, who the speakers will be, and to connect with people
before and after.
• If you let it, it can easily spark your mind for learning, ideas, connections and
opportunities.
…………………

7. So what do
your clients
want to see?
Any opportunity starts with a
connection with another
person. If the activity builds
connection then it’s
worthwhile activity.

8. • The right profile picture, attention to detail,
spelling and grammar, and a well written profile that’s
interesting and stands out.
• Follow the 5 point rule for your profile
Be professional

9. Show personality
• What a lot of people do on LinkedIn is they write
in the third person. Or they write in bullets.
Instead, write in the first person, and in full
sentences, then already you will sound more
human.
• And then, as much as you can, show a bit more
about what makes you YOU.

10. • Your client wants you to have expertise and
experience in your niche.
• So highlight this – by describing the roles
you have had in the past thoroughly, and
including links to articles, your own
publications.
Be niche

11. Be You.
• Show personality
• Be clear about what you do
• Show your niche
• Show your expertise

12. The bare minimum:
• Use a good professional headshot
• Update your “Vanity URL”
• Complete your summary
• Describe previous roles
• Connect with people you know
And if you can:
• Join Groups (and participate in discussions)
• Get Recommended
• Recommend others
• Network strategically
• Update your LinkedIn company page

13. Strategy
Update your status with what you
are doing, working on, who you are
meeting
Check out other people’s profiles
and see who you know in common
and what groups they are in
Ask to be introduced if you feel you
can add value to the person
When you meet people at
networking events, connect with
them on LinkedIn
Participate in group discussions to
be seen as an expert

14. There is so much more to
LinkedIn, but follow these simple
tips and you will be further ahead
than 98.7% of the population.

15. Was that useful? Want to talk?
My details:
Text me: 07788590315
Email me: keren@topleftdesign.com
Tweet me: @topleftdesign