Article on understanding an effective SEO process, by Opal Infotech, a SEO company in India offering complete SEO services including on page optimization, off page optimization, internet marketing, search engine marketing, website optimization and search engine optimization.

1. Understanding an Effective SEO Process
At present, achieving online presence has become very much important because more and more
people search for products and services they require through search engines. There is lot of
competition amongst in today’s business world and so it has become necessary to adapt latest
marketing strategies in order to be successful. It is a known fact that internet marketing has
become the most popular amongst all other promoting strategies prevailing and so it should not
be ignored by the business owners wanting to expand their business globally.
Implementing latest internet advertising techniques has become very much important for any
business to be successful and everybody knows that the current trend in advertising is internet
marketing. People are fond of the convenience of purchasing products and services through
internet and so they keep on visiting different online shops or corporate websites. For making
your business successful on the internet, the basic requirement would be to attract people to visit
your website and then convert them into your customers. The first step which can take you
further towards your goal would be to hire a right SEO firm which can implement an effective
optimization strategy suiting to your type of business and website both.
Engaging an appropriate saves SEO firm money, time and effort. The main benefit can be you
tap the efficiency of a skilled person and peacefully concentrate on your business. The proficient
team of Search Engine Optimization Company India applies an appropriate planned strategy or
process that is vital to attain top browser rankings.
If you are hiring a right firm for your website, you save lot of time, money and efforts as that
company will concentrate on your goal of achieving high ranking of your website in major
browsers like Google, Yahoo and Bing. Once you achieve high rank through most competitive
and relevant keywords, then nobody can stop you from earning higher returns on investment and
fulfilling all your dreams related to your business.

2. A firm follows a well planned strategy also known as SEO process which is going to be helpful
for your website in achieving strong online presence. But before hiring any, it is vital for you too
to understand which optimizing strategy they are going to implement for your website and is it
going to be effective or not otherwise you may end up wasting lot of time and money. Thus,
make sure that the Search Engine Optimization company you hire, implements the below given
techniques for your website.
Competitors’ Research and Analysis
SEO services you hire should include the process of benchmarking which makes sure that your
website gets an appropriate start in major browsers.
Your competitors’ website is studied thoroughly using different techniques and then an internet
marketing strategy is planned to get fruitful results.
Also your business website is studied closely and is compared with other related websites in
order to decide the right internet marketing strategy for your website.

3. Selecting Right Keywords for your Website
Search Engine Optimization process cannot yield profitable results if proper keywords are not
used in a website optimization process. Thus, it becomes necessary to identify relevant and most
searched keywords through proper research for keywords. Only most searched keywords by the
users should be selected to get maximum traffic on the website.
Website Optimization
A perfect optimizing strategy includes on page optimization as well as off page optimization.
Here, we will discuss about different optimization techniques used in both of them:On-Page Optimization
On page optimization includes the techniques used to make a website friendly. In order to
achieve high ranking of the website in browser on page optimization plays a major role. Below
mentioned are the techniques used in on page optimization of a website.
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SEO friendly Title Tag
Meta Description Tag
Meta Keywords Tag
Implementing H1 Tags to the important headings
Improving navigation structure of the Website
Editing website content and making it search engine friendly
Checking keywords density
Creating and implementing sitemaps
Ensuring that the targeted keywords are present in the content of the website
Off-Page Optimization
Off-page optimization is an important aspect for effective internet marketing. Google gives
importance and high rank to the website having more number of back links and these back links
can be increased with the help of off-page optimization. Make sure that the company you hire
takes the below mentioned steps relating to off page optimization for your website:
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The website is submitted manually in different browsers.
Submission of the website is done in various relevant directories.
The articles are written containing relevant keywords and submitted in different
directories following submission guidelines properly.
Press releases are created with the purpose of informing users about the news and events
of your company or the products launched by your company and submitted in various
press release directories.
Blog writing and submitting in various blog directories.
Social bookmarking of the website to make it popular on the internet.
Forum posting is done by posting replies to the current and creating new threads in forum
sites.

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An advertisement is designed and posted on different classified ad directories which can
get prompt responses from your customers.
News about latest products launched, blog posts, latest news, audios and videos are
submitted to directories.
By interconnecting your website to different blog, article and social networking
directories, the back links can be increased.
Thus, after going the above mentioned details about on page and off page optimization
techniques, it is easier for you to make sure that your SEO company implements only ethical and
effective efforts for your website.