1. Online
Classifieds –
history and
ambitions
Rolv Erik Ryssdal, CEO
Helsinki, 6 February 2014
Q4 2012
1

2. Our two strategic pillars
Media Houses
Online Classifieds
New Online
Services
We aim to be the global number
1 in Online Classifieds
Advanced
data analytics
Seizing the digital growth
opportunity in core markets
Customer
insights
Payment
services
Powerful brands and digital platforms
reaching ever more readers
Technology
platforms
Organization &
Competence
2

3. The Blocket adventure –
where it all began…

4. Today, we have an established
European footprint…
#1 positions
BRANDS
CATEGORIES
ALL VERTICALS
CARS + GENERAL
CARS + GENERAL
JOBS, GENERAL, R
EAL
ESTATE, CARS
CARS + GENERAL
JOBS, GENERAL, R
EAL
ESTATE, CARS
CARS + GENERAL
NOTE: Revenue figures in MNOK
Operations in Established phase
Operations in Investment phase
4

5. …. and are about to establish
the same on a global basis
Presence with local organization
“Shotgun“ launch – remote launch w/o local organization

6. Online Classifieds
Long term growth track record
Revenue development, Online Classifieds
NOK million
4,500
+13% Jan-Sept 2013
3,000
1,500
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2011
2012
LTM
6

7. Joint Ventures in South America and Asia
Exciting partnership with Telenor
+
 One of the global leaders in Online
classifieds
 One of the leading global telecom
providers
 Reaching around 100 million people
 150 million mobile customers
 Early mover with 15 years of
 Large player in emerging markets
experience
 Roll out strategy based on proven
concepts and insights from key
European markets
 Deep insight into mobile Internet
technology and usage
 Long term industrial partner with
solid financial capacity
7

8. How we operate:
Our “creating winners” pipeline
Launch
Startup
Traction
Established

9. A good mix of outright winners
and very promising challengers
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,333
2,000
1,663
1,317
1,139
930
713
664
569
162
164
190
-259
-419
-719
Jan-Sep 11
Jan-Sep 12
Revenue
Jan-Sep 13
EBITDA
Jan-Sep 11
Jan-Sep 12
Revenue
Jan-Sep 13
EBITDA
Jan-Sep 11
Jan-Sep 12
Jan-Sep 13
EBITDA
Figures in NOK million
9

10. Blocket’s positive impact
on the environment is
impressive!
Source: IVL, SvenskaMiljöinstitutet
10

11. We continue to invest –
it is good business, good for people
and good for the environment
 Significant step up in
investments in 2013 has
yielded strong growth in
traffic and volume
 On a clear path to leadership
in several markets
 Continued high investments
in New ventures to be
expected going forward
11