3. EntrepreneurshipEntrepreneurship
Spotting and developing an opportunity toSpotting and developing an opportunity to
create value through innovation, disregardingcreate value through innovation, disregarding
the resources currently controlled...the resources currently controlled...Churchill, 1992Churchill, 1992
Pursuit of opportunity beyond the resourcesPursuit of opportunity beyond the resources
currently controlled.........Scurrently controlled.........Stevenson, 2000tevenson, 2000
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4. A person within a large corporation...
Takes direct personal responsibility for
turning an idea into a
1. Profitable
2. Finished product
Through
1. Assertive risk taking and
2. Innovation
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5. Increasing research over the last 25 years
Renewed interest recently due to increased
competitiveness
Depends on
Not just the individual
But also on
Organisational support systems
Project teams and
External environment
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6. Appropriate use of rewards
Management support
Resource availability
Organisational structure
Risk taking
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7. Do any job to make your project work, regardless of your job
description
Share credit ((for success)for success) wisely
It is easier to ask for forgiveness than permission
Come to work each day willing to be fired
Ask for advice before asking for resources
Follow your intuition about people, build a team of the best
Build a quiet coalition for your idea; early publicity triggersearly publicity triggers
the corporate immune systemthe corporate immune system
Never bet on a race unless your are running in it
Be true to your goals, but realistic about ways to achieve
them
Honour your sponsors
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8. Norman Macrae
(The Economist, 1976 )
“dynamic corporations of the future would be
trying alternative ways of doing things in
competition within themselves".
(The Economist, 1982 )
“ the above trend has resulted in confederations of
intrapreneurs”.
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9. Gifford and Elizabeth Pinchot
Coined the term
Gave credit for their thinking to Macrae.
Began a school for intrapreneurs in Sweden
In 1985 published the book, “Intrapreneuring”
based on their research and practical
applications.
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10. The intrapreneur
Acts within the confines of an existing
organisation.
Acts first and then informs
Challenges the status quo and fights to change the
system from within.
Finds a ready source of "free" resources within the
organisation which can be applied to the
opportunity being exploited.
Seeks out the organisational slack
Innovation tends to be harder within an
organisation
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11. High costs of failure and low rewards of
success
Inertia caused by established systems
that no-one is willing to change
Hierarchy
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