The document discusses options for distributing a new psychological thriller film called "Subjected". It notes that similar films like "Se7en" were distributed by New Line Cinema. Due to its similarities in theme and genre, the author believes "Subjected" would be best distributed by an independent film distributor like New Line Cinema that specializes in thriller and horror films. Self-distribution is also considered but deemed challenging due to lack of marketing resources and name recognition compared to major studios. The target audience is identified as UK audiences ages 15-30 of any gender due to the film's psychological themes being less common in Hollywood.

1. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
By Andrew Fanthome

2. WHAT IS DISTRIBUTION?
Distribution is when distribution companies (the same company usually
covers the same genre e.g. Warner bros. Distributing action adventure
films) distribute films over a multitude of different means e.g. Physical
copies, streaming it etc. Distribution companies also help to fund the film.

3. DISTRIBUTION COMPANIES
Here are some examples of film distribution companies:
• 20th Century Fox Film Co. Ltd (Major)
• Columbia Pictures (Major) • Lionsgate UK (Independent)
• Sony (Major)
• Momentum Pictures (Independent)
• Metrodome (Independent)

4. MY FILM (SUBJECTED)
Subjected is a psychological thriller. It is very similar in theme to films such
as room and SE7EN which inspired its creation. SE7EN was distributed by
New Line Cinema which is a theatrical distributor. Because of this I believe
my film would be distributed by a similar company as it is very similar in
nature.

5. TARGET AUDIENCE
I think the film will have a wide appeal because the
characters are played by an equal amount of males and
females, although it may be slightly more towards
males as the protagonist is a male. However I think the
film will appeal to UK audiences primarily because
Hollywood is more centered around happy films and
not psychological thrillers.

6. MARKETING STRATEGIES
Who will see the film? 15 – 30+ any gender, no younger because it would
be inappropriate for younger audiences
Why will they want to see the film? Because the intro creates an enigma
which will draw in audiences
How will they be persuaded to see the film? They will be persuaded by
adverts and a strong social media presence as the target audience use
social media on a day to day basis.

7. SELF DISTRIBUTION
If we decide to self distribute our film we will need to produce trailers and
things like that ourselves which may prove challenging, another problem
with self distributing is film- watchers tend to watch films produced by
more mainstream producers e.g. Paramount pictures so gaining the trust
and engaging audiences might also prove challenging.