What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
5. www.TotalYouthResearch.com
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guide to youth
genera(ons Y & Z
Get answers to these 3 ques(ons:
Who are they?
What do they want?
How do we give it to them?
www.totalyouthresearch.com/total-‐youth-‐handbook
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www.TotalYouthResearch.com
29. www.TotalYouthResearch.com
Get the ul(mate
guide to youth
genera(ons Y & Z
Get answers to these 3 ques(ons:
Who are they?
What do they want?
How do we give it to them?
www.totalyouthresearch.com/total-‐youth-‐handbook