Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.

1. Product Video Results Higher Conversions Stay Longer 64% -85% More likely to purchase after watching a product video Internet Retailer 4/2010 / Comscore 8/2010 2min Longer Average stay when engaged with video Comscore 8/2010 Offline Impact Search Enhancement 53x Higher Likelihood of a front-page Google result Forrester, 1/2010 6% increase In in-store sales Reckitt Benckiser, Nielsen, May 2010 This slide stolen with permission from TippingpointLabs.com

2. Product Video Results Customer Support Direct Marketing 25-27% Fewer product returns Ice.com Internet Retailer 12/2009 PFI Western Videocommerce.org 12/2009 96% Increase in email click-through rates Implix 2010 Email Marketing Trends Survey Luxury Sales Video Merchandising Double The impact of eCommerce video Invodo Research, February 2010 20% increase Of all males cite online video as a significant impact for jewelry & watch purchases Ad-Ology Media Ifluence on Consumer Choice, 9/2008 This slide stolen with permission from TippingpointLabs.com