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How Social Media Can Enhance Your Business

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Terry Powell
Terry Powell
Education
1 of 6
Social Media “Plugged In and Turned On” Or... I have a twitter account, now what? Dr. Powell
Word-of-Mouth Goes Virtual The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage the guy with the megaphone?
What is Social Media? def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM
The BIG FIVE Blogging Facebook LinkedIn Twitter Youtube The Stats - The Why - The How
The BIG FIVE Blogging Facebook LinkedIn Twitter Youtube The Stats - The Why - The How

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How Social Media Can Enhance Your Business

  • 1. Social Media “Plugged In and Turned On” Or... I have a twitter account, now what? Dr. Powell
  • 2. Word-of-Mouth Goes Virtual The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage the guy with the megaphone?
  • 3. What is Social Media? def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM
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  • 5. The BIG FIVE Blogging Facebook LinkedIn Twitter Youtube The Stats - The Why - The How
  • 6. The BIG FIVE Blogging Facebook LinkedIn Twitter Youtube The Stats - The Why - The How