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Where to from here forprimary production standards? Jane LovellTQA Australia AUSTRALIA
Primary production standards Beyond food safety Based on my experiences primarily horticultural  market not regulation Not a technical presentation Using environmental assurance as example
HEAD HEART STOMACH
Head Multiple systems Multiple audits Multiple labels Trying to connect producers and consumers  Trying to prove trust and responsible practices
Eurofruit February 2010 No 426
Multiple systems “The fresh produce trade has come under such huge pressure from ethical and environmental lobby groups during the last two decades that the need to convey a huge number of different qualifications to the general public has potentially left the consumer faced with more trademarks and labels than he or she perhaps knows what to do with.”  Mike Knowles, Eurofruit Feb 2010
Multiple systems ,[object Object],Johnathan Sutton, Tesco Asia and Oceania
Multiple systems Environmental assurance Freshcare Environmental SQF  Best Farms Global G.A.P. FMS Property Management Planning Sustainable Farms Tasmania Enviroveg
Multiple systems Carbon footprinting PAS 2050 – Carbon Trust, Planet Ark ISO 14067 GHG Protocol WRI/WBCSD Aeon – “Global Warming Prevention Declaration” Casino – preparing for mandatory environmental labelling in France EC – role of carbon footprinting in European climate polich Greenpeace – pilot labelling in Austria with organic as best case standard
Multiple systems Ethical audits Woolworths ethical audits Coles ethical questionnaire Fairtrade SQFI Ethical sourcing module Rainforest Alliance Water footprinting
Result More unhappy growers Confused consumers More work for “us” “Thank goodness it’s Friday” Difficulty attracting and retaining talented trainers, auditors etc Efficient? Sustainable?
Stomach No food No systems Survival and subsistence Who cares about connection with producers..... we’re hungry!
No food – no systems “for most people in....the rest of the developing world, gaining nourishment – by growing it, trying to find work to earn money to buy it, or simply stealing it – is a struggle every single day.”  Tony Fry, Griffith Review 2010
No food – no systems Local, national and international impacts of climate change Shift in supply : demand balance in developed countries Consumers might not want so many assurances or labels if they are hungry
No food – no systems Water shortages - Murray-Darling 1958 Murray-Darling was the centre of “the transfiguration of a continent by irrigation science...”  Ernestine Hill ‘Water into Gold’ Early 1990’s toxic blue-green algae outbreak covering a thousand kms of the river
No food – no systems ,[object Object],Department of Agriculture and Food, WA, 2009
No food – no systems “It is critically important that WA horticultural producers retain a dominant position in the domestic market into the future to be able to capture opportunities that will emerge over thenext decade.  ...opportunities that will arise from global food shortages.......” Department of Agriculture and Food, WA, 2009
Result Increased risk – food safety, environmental degradation, hunger Consumer not worried about how food is produced Loss of control of production Civil unrest Unsustainable
Heart Best practice comes first ‘United’ systems approach – recognition and equivalence Single certification opens multiple doors Reconnection between producers and consumers  Increased trust and goodwill along the supply chain
Compelling best practice Certification is a painless by-product of what is already happening on farm Single label, easily recognisable by consumers Reduction of system turf wars Multiple rewards - financial, environmental, social
Compelling best practice Focus on best management practice implementation Multi-issue approach with appropriate expertise Problem – solution efficiently packaged
Compelling best practice “  the second pillar of effective relationships is trust...”   Greg Foran, Woolworths Ltd NSW “ trust is the life blood of an organisation”  Stephen Covey
Result Sustainable primary production Single certification / label Supply chain partners trusted and valued Goodwill abounds, high emotional bank accounts, resilience Sustainable Efficient
Which future? We decide, whether consciously or not
Success depends on compatibility of cultures, empathy for each other’s businesses, acceptance of each others expectations, mutual trust and motivation to develop relationships Major agrifood business, 2010
Thanks Jane Lovell jane.lovell@tqainc.com.au

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SQFI 26 August 2010

  • 1. Where to from here forprimary production standards? Jane LovellTQA Australia AUSTRALIA
  • 2.
  • 3. Primary production standards Beyond food safety Based on my experiences primarily horticultural market not regulation Not a technical presentation Using environmental assurance as example
  • 5. Head Multiple systems Multiple audits Multiple labels Trying to connect producers and consumers Trying to prove trust and responsible practices
  • 7. Multiple systems “The fresh produce trade has come under such huge pressure from ethical and environmental lobby groups during the last two decades that the need to convey a huge number of different qualifications to the general public has potentially left the consumer faced with more trademarks and labels than he or she perhaps knows what to do with.” Mike Knowles, Eurofruit Feb 2010
  • 8.
  • 9. Multiple systems Environmental assurance Freshcare Environmental SQF Best Farms Global G.A.P. FMS Property Management Planning Sustainable Farms Tasmania Enviroveg
  • 10. Multiple systems Carbon footprinting PAS 2050 – Carbon Trust, Planet Ark ISO 14067 GHG Protocol WRI/WBCSD Aeon – “Global Warming Prevention Declaration” Casino – preparing for mandatory environmental labelling in France EC – role of carbon footprinting in European climate polich Greenpeace – pilot labelling in Austria with organic as best case standard
  • 11. Multiple systems Ethical audits Woolworths ethical audits Coles ethical questionnaire Fairtrade SQFI Ethical sourcing module Rainforest Alliance Water footprinting
  • 12. Result More unhappy growers Confused consumers More work for “us” “Thank goodness it’s Friday” Difficulty attracting and retaining talented trainers, auditors etc Efficient? Sustainable?
  • 13. Stomach No food No systems Survival and subsistence Who cares about connection with producers..... we’re hungry!
  • 14. No food – no systems “for most people in....the rest of the developing world, gaining nourishment – by growing it, trying to find work to earn money to buy it, or simply stealing it – is a struggle every single day.” Tony Fry, Griffith Review 2010
  • 15.
  • 16. No food – no systems Local, national and international impacts of climate change Shift in supply : demand balance in developed countries Consumers might not want so many assurances or labels if they are hungry
  • 17. No food – no systems Water shortages - Murray-Darling 1958 Murray-Darling was the centre of “the transfiguration of a continent by irrigation science...” Ernestine Hill ‘Water into Gold’ Early 1990’s toxic blue-green algae outbreak covering a thousand kms of the river
  • 18.
  • 19. No food – no systems “It is critically important that WA horticultural producers retain a dominant position in the domestic market into the future to be able to capture opportunities that will emerge over thenext decade. ...opportunities that will arise from global food shortages.......” Department of Agriculture and Food, WA, 2009
  • 20. Result Increased risk – food safety, environmental degradation, hunger Consumer not worried about how food is produced Loss of control of production Civil unrest Unsustainable
  • 21. Heart Best practice comes first ‘United’ systems approach – recognition and equivalence Single certification opens multiple doors Reconnection between producers and consumers Increased trust and goodwill along the supply chain
  • 22. Compelling best practice Certification is a painless by-product of what is already happening on farm Single label, easily recognisable by consumers Reduction of system turf wars Multiple rewards - financial, environmental, social
  • 23. Compelling best practice Focus on best management practice implementation Multi-issue approach with appropriate expertise Problem – solution efficiently packaged
  • 24.
  • 25. Compelling best practice “ the second pillar of effective relationships is trust...” Greg Foran, Woolworths Ltd NSW “ trust is the life blood of an organisation” Stephen Covey
  • 26. Result Sustainable primary production Single certification / label Supply chain partners trusted and valued Goodwill abounds, high emotional bank accounts, resilience Sustainable Efficient
  • 27. Which future? We decide, whether consciously or not
  • 28. Success depends on compatibility of cultures, empathy for each other’s businesses, acceptance of each others expectations, mutual trust and motivation to develop relationships Major agrifood business, 2010
  • 29. Thanks Jane Lovell jane.lovell@tqainc.com.au

Notes de l'éditeur

  1. This is intellectualising the issue. What is the issue – consumers want to know more about how products are produced. Why? Lack of trust? Profit protection – negative media and stories erodes profits. Shareholders demand profits. By product of this is “compliance mentality”. Basically disgruntled producers who could be prone to “do the minimum” to “get through audit”. So we get more and more clever with the systems, the skills of auditors, the reporting requirements, the level of training in systems management.....we write Codes of Practice, and interpretive guidelines, supporting documents, compliance criteriaWhere in the world is this happening?Amongst the most affluent – Europe, UK and hereFor many producers this feels like a lose:win situation
  2. Meanwhile back at the ranch......people are talking about food security“access at all times to an available and reliable supply of adequate, safe and nutritious food”We can already see this in some many parts of the world.India, Africa,This is a lose:lose scenario
  3. I hear stories of this sort of behaviour when retailers are short of product - the shelves will not be left empty – produce will be found somewhere.
  4. This is a women’s self help group outside Hyderabad in India. These women are scraping a living and putting aside small amounts of money – like their own bank – which can then be used to encourage a real bank to lend a bit more money to the group.And what is this money used for?One of these women took a loan from this group to move into a house, instead of living beside her plot of land under plastic. Another one bought a goat, then another goat, amassed a herd of 50 goats and sold them all for her daughter’s dowry....
  5. To what extent are “systems” a luxury, driven by abundance and status anxiety? We can afford to be choosey.What happens when the impacts of climate change start to bite here?Move from abundance to scarcity – from our traditional western supply chain to some of the supply chains we see in developing countries
  6. What evidence is there that this could happen in Australia?Murray - Darling1995 water cap on allocationsACCC overseeing the trade in waterTake the Murray-Darling....
  7. Who else is seeing this potential future?
  8. This is the win:win
  9. Single label – precedent already established in an alliance between Coles and Biological Farmers of Australia, with the Australian Certified Organic logo being used to unite organic products certified under a variety of organic certification standards to make it less confusing for the consumer to identify organic products.Also the Environmental Systems Recognition Framework for Horticulture – funded by the Australian Government through Caring for our Country and managed by Horticulture Australia Limited. A means of recognising environmental assurance systems that meet agreed standard with the aim of maximising choice of systems for producers and for retailers and minimising the confusion and system “turf war” that we have seen in quality assurance and food safety.Rewards include improved environmental sustainability of the farm, efficient delivery and access to support (financial, technical, social), reduced insurance premiums (like a rating one driver with AAMI), reduced interest rates with bank due to reduced risk (longer term sustainability of the farm).Not reliant on short term government funding – would be a practical demonstration of Corporate Social Responsibility we can all find on the websites of multi-nationals and big business and as such would be supported by these businesses.Increased efficiency – problem – solution package with delivery by those best placed geographically and technically.
  10. Miwatj Health – East Arhnem Landcollaborative approach to significant health and social issues for indigenous communitiesCollaboration between indigenous and western professionalsSocial, emotional and cultural well being of the communityClinical services – walk in walk out serviceChronic disease outreach teamChild and maternal health outreach teamMen’s health outreach program – preventiveCommunity based educational and preventive programsAlcohol and other drugs programSuicide mitigation programPolicy and planning – population health data to see key health issuesBringing together of communities with similar problems for efficient delivery – research needs are identified, appropriate support is available
  11. Probably one of the best examples of community engagement around environmental issues in Australia is Landcare.People enjoy going to meetings and working bees and field days. Its a combination of social interaction and technical information.Quite a different vibe to food safety training days....This is the vibe we need.
  12. Success depends on compatibility of cultures, empathy for each other’s businesses, acceptance of each others expectations, mutual trust and motivation to develop relationshipsMajor agrifood business, 2010