The document discusses bots and their potential for growth. It notes that bots can offer a seamless user experience and create emotional connections with users. Additionally, the document highlights lessons learned regarding bot development, such as failing gracefully, starting small, and not rebuilding existing technologies.

1. @marissachacko
BOTS

2. 20%

4. …
…

5. 1. Bots are a huge growth opportunity

6. 1. Bots are a huge growth opportunity
2. Bots can offer a seamless user
experience

7. 1. Bots are a huge growth opportunity
2. Bots can offer a seamless user
experience
3. Bots can create emotional
connections with users

8. GROW

9. Used
Daily
80% of
Usage
Added
Monthly
12 3 0
The State of the Union

10. MonthlyActiveUsers(MMs)
0
250
500
750
1000
2013 2014 2015
What's App FB Messenger WeChat Kik
Source: KPCB Internet Trends 2016
Messaging Explosion

12. USER
EXPERIENCE

21. 7

22. Play James Brown on Spotify

24. Source: KPCB Internet Trends 2016

25. Why don’t you just tell me the name
of the movie you selected?

26. EMOTIONAL
CONNECTION

28. Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

29. Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

30. Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab
Positive Functional Attributes
Reliable + Efficient + Mechanical

31. Positive Functional Attributes
Reliable + Efficient + Mechanical
Positive Social Attributes
Chatty + Personal + Engaging
Negative Social Attributes
Bored + Sad + Unfriendly
Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

33. +

34. +

35. Open Rates CTRs
~ 90% ~ 30%
Bot Engagement

36. LESSONS
LEARNED

37. FAIL
GRACEFULLY

39. START
SMALL

41. DON’T REBUILD
THE WHEEL

43. It's not computer literacy that we should be working
on, but sort of human-literacy.
Computers have to become human-literate.
~Nicholas P. Negroponte

44. @marissachacko
THANKS!