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Podcasting for Associations

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A presentation by Donna Papacosta of Trafalgar Communications to the Canadian Society of Association Executives (CSAE) National Conference, Toronto, Oct. 26, 2016, on Podcasting for Associations.

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Podcasting for Associations

  1. 1. CSAE  2016  Na,onal  Conference   October  26-­‐28,  2016   Toronto,  ON   Podcas'ng  for  Associa'ons   Donna  Papacosta  
  2. 2. Do you listen to podcasts?
  3. 3. Our plan today •  See where podcasting is today. •  Understand where a podcast might fit into your communication plans. •  Begin to learn how to produce a simple podcast.
  4. 4. Simple definition of podcasting: Internet radio show Podcasting for Associations @DonnaPapacosta
  5. 5. Difference between any old audio and a podcast: Podcast is serial; you can subscribe. @DonnaPapacosta Podcasting for Associations
  6. 6. The golden age of podcasting? •  Serial: 5 million+ listeners; tremendous engagement •  Podcasting has experienced growth every year •  Brands producing podcasts •  Increasing number of networks •  Platforms like Patreon let listeners support podcasters
  7. 7. Benefits to listeners •  Time-shifted •  Portable •  Free content •  Educational, entertaining
  8. 8. Benefits to producers •  Can reach a niche audience •  Easier to produce than video •  “Intimacy of the earbuds” •  Can be repurposed, repackaged for other content use
  9. 9. All kinds of podcasts •  Internal training/learning •  Leadership/CEO messages •  Interviews/group discussions •  Entertainment/comedy/sports •  Politics •  Charity/nonprofit •  Events/conferences
  10. 10. Internal podcasts
  11. 11. Event podcasting
  12. 12. Podcasts – part of your content marketing Podcasting for Associations @DonnaPapacosta
  13. 13. Why podcasts for an association? •  Portable, time-shifted •  Human touch of audio; in your ears •  Multimedia grabs people •  Complements text and other communications
  14. 14. It’s NOT just about technology and gear. Podcasting for Associations @DonnaPapacosta
  15. 15. Before you start, be sure to establish objectives and measurements. Podcasting for Associations @DonnaPapacosta
  16. 16. Yet good sound and editing matter. Podcasting for Associations @DonnaPapacosta
  17. 17. Quick recommendations: audio editing •  Audacity or Adobe Audition (Mac and PC) •  Garage Band (Mac only)
  18. 18. Editing in Audacity
  19. 19. Editing in Garageband
  20. 20. Quick recommendations: microphones Audio Technica ATR2100 Blue Yeti
  21. 21. Quick recommendation: portable digital recorder – Zoom H4N
  22. 22. Record remote guests with Skype + recording software
  23. 23. Better quality with Zencastr
  24. 24. Typical workflow •  Plan episode, including guests; write outline •  Record, edit, mix in music, if using •  Save as MP3; upload file to Libsyn or other host •  Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress) •  Share the podcast via social media
  25. 25. Remember this is audio! Give guideposts. Podcasting for Associations @DonnaPapacosta
  26. 26. Search engines don’t index audio. Podcasting for Associations @DonnaPapacosta
  27. 27. Search engines don’t index audio. So write show notes! Podcasting for Associations @DonnaPapacosta
  28. 28. How long should your podcast be? As long as it needs to be! Typically, 18-20 minutes.
  29. 29. Building your audience is not a sprint. Podcasting for Associations @DonnaPapacosta
  30. 30. News.trafcom.com
  31. 31. Donna Papacosta donna@trafcom.com 647-919-4761 trafcom.com @donnapapacosta