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Secrets to podcast success

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Secrets to podcast success

  1. 1. Secrets topodcast successApril 2013Donna Papacosta
  2. 2. 1. It’s NOT about themicrophone.SECRETS TO PODCAST SUCCESS
  3. 3. 2. Good sound matters.SECRETS TO PODCAST SUCCESS
  4. 4. 3. Editing improves quality.SECRETS TO PODCAST SUCCESS
  5. 5. 4. Search engines hate audio.So write show notes!SECRETS TO PODCAST SUCCESS
  6. 6. 5. Have opinions; don’tbore listeners.SECRETS TO PODCAST SUCCESS
  7. 7. 6. Don’t scrimp on file hosting.SECRETS TO PODCAST SUCCESS
  8. 8. 7. Podcasting takes longer thanyou think. Allow one hour toedit 15 minutes.SECRETS TO PODCAST SUCCESS
  9. 9. 8. Choose a meaningful nameand cover art.SECRETS TO PODCAST SUCCESS
  10. 10. 9. Podcast stats are upbut still need to educatepeople about podcasting.SECRETS TO PODCAST SUCCESS
  11. 11. 10. Building your audience isnot a sprint.SECRETS TO PODCAST SUCCESS
  12. 12. Need podcasting help?Donna Papacosta Sign up fordonna@trafcom.com newsletter of tips905.844.7645 and tricks at trafcom.com @donnapapacosta

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