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The Power of Podcasting

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A presentation by Donna Papacosta of Trafalgar Communications on The Power of Podcasting, Toronto, June 8, 2016 at Social Media Week Toronto #SMWiTO

Publié dans : Business
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The Power of Podcasting

  1. 1. The Power of Podcasting @DonnaPapacosta #SMWiTO June 8, 2016
  2. 2. @DonnaPapacosta #SMWiTO
  3. 3. The golden age of podcasting? •  Serial: 5 million+ listeners; tremendous engagement •  Podcasting has experienced growth every year •  Brands producing podcasts •  Increasing number of networks •  Platforms like Patreon let listeners support podcasters
  4. 4. Simple definition of podcasting: Internet radio show The Power of Podcasting @DonnaPapacosta
  5. 5. Difference between any old audio and a podcast: Podcast is serial; you can subscribe. @DonnaPapacosta The Power of Podcasting
  6. 6. Benefits to listeners •  Time-shifted •  Portable •  Free content •  Educational, entertaining
  7. 7. Benefits to producers •  Can reach a niche audience •  Easier to produce than video •  “Intimacy of the earbuds” •  Can be repurposed, repackaged for other content use
  8. 8. All kinds of podcasts •  Internal training/learning •  Leadership/CEO messages •  Interviews/group discussions •  Events/conferences •  Entertainment/comedy/sports •  Politics •  Charity/nonprofit
  9. 9. Internal podcasts
  10. 10. Event podcasting
  11. 11. Podcasts – part of your content marketing The Power of Podcasting @DonnaPapacosta #SMWiTO
  12. 12. Why podcasts for content marketing? •  Portable, time-shifted •  Human touch of audio; in your ears •  Multimedia grabs people •  Complements text and other communications
  13. 13. It’s NOT just about technology and gear. The Power of Podcasting @DonnaPapacosta #SMWiTO
  14. 14. Yet good sound and editing matter. The Power of Podcasting @DonnaPapacosta #SMWiTO
  15. 15. Quick recommendations •  Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) •  Microphone: Audio-Technica ATR2100 or Blue Yeti •  Recording Skype calls: Call Recorder (Mac) or Pamela (PC); Zencastr
  16. 16. Remember this is audio! Give guideposts. The Power of Podcasting @DonnaPapacosta #SMWiTO
  17. 17. Search engines don’t index audio. The Power of Podcasting @DonnaPapacosta #SMWiTO
  18. 18. Search engines don’t index audio. So write show notes! The Power of Podcasting @DonnaPapacosta #SMWiTO
  19. 19. Before you start, be sure to firm up objectives and measurement. The Power of Podcasting @DonnaPapacosta #SMWiTO
  20. 20. Typical workflow •  Plan episode, including guests; write outline •  Record and edit •  Mix in music, if using •  Save as MP3; upload file (with ID3 tags) to Libsyn or other host •  Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress) •  Share the podcast via social media
  21. 21. Building your audience is not a sprint. The Power of Podcasting @DonnaPapacosta #SMWiTO
  22. 22. News.Trafcom.com
  23. 23. Need help starting a podcast? Donna Papacosta donna@trafcom.com 647-919-4761 Sign up for newsletter of communications/ social media tips at trafcom.com @donnapapacosta