2. CONCEPT
“The project aims to realize a service
that follows and supports travelers
during the entire experience cycle
in an uniform way, through opportunities
that Internet and new tecnology provide”
2/30
3. EXPERIENCE’s CYCLE
planning
Collaborazione con altri utenti per la pianificazione
Accesso a contenuti aggregabili da più sorgenti
travel
Disponibilità del piano di
viaggio sul proprio cellulare,
condivisione dell’esperienza
remember
in tempo reale attraverso
Condivisione attraverso testi e media
dell’intera esperienza dispositivi mobili
Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli
3/30
5. COMPETITOR
Social Network/forum Guide cartacee e
Agenzie di Viaggio sul turismo riviste di settore
expedia.com tripadvisor.com Lonelyplanet
edreams.com realtourist.com Guida michelin
lastminutes.com turistipercaso.it
booking.com
5/30
6. MERCATO / Segmenti di mercato
(expedia,
17-18 1% worldnomads)
Universitari
19-29 60% Viaggiatori per lavoro
30-49 30%
Pensionati
50+ 9%
6/30
7. MERCATO / Canali di distribuzione
Motori di ricerca Social Network Universitari
Social network MKT virale mirato su Viaggiatori per lavoro
blog
Blogger Pensionati
API da social network
Forum tematici
per status update
Free press
ALERT per su update
Quotidiani ricerche salvate
Stampa turismo
Stampa internet
7/30
8. RISORSE NECESSARIE / COMPETENZE MANAGEMENT
Economia del Turismo
Esperto Comunicazione di Massa
Viaggiatore
Interaction designer
Esperto di comunicazione
Sviluppatori web
8/30
9. RISORSE NECESSARIE / PARTNERSHIP ESTERNE
Agenzie di settore
Comunità associazioni di volontariato e proloco
Freepress / stampa
9/30
10. RICAVI vs COSTI / STRUTTURE DEI RICAVI
Affiliate Model Advertising Model/1 Advertising Model/2 Subscription Model
Some examples of website • Google Adsense Some possible clients that User pro:
that provide affiliation can be interested to publish
• AdBrite • service in “white label” way
system advertise on our pages:
• Bidvertiser • pages without advertising
• Booking.com
• Chitika • personalise our own pages
• Expedia.com • Transport company
• AdToll
• Venere.com • Local institute
• Exit Junction (agenzie di viaggio, proloco)
• Hotels.com • State tourism institute
• Yahoo Publisher Network
• Event promoters
• Target Point
• Hotels chain
• Fastclick
• Company that provide
• TradeDoubler services connected to
tourims
• Zanox
• Agency
• Tour operator
(prodotti collegati: canon,
nikon...)
10/30
11. RICAVI vs COSTI / STRUTTURE DEI RICAVI
1° anno Marketing settoriale
2° anno Agenzie di viaggio e proloco
3° anno Sport estremi
4° anno Avventure nel mondo e eventi sportivi (mondiali, olimpiadi)
Vacanze studio e turismo religioso
Utenza dopo il 4° anno: 600.000
Ricavi fine 4° anno: €3.300.000
11/30
12. RICAVI vs COSTI / STRUTTURE DEI COSTI
Apertura società
Spese di gestione
Infrastruttura tecnica
Affitto + utility
Risorse umane
Marketing e redazione
Costo medio: € 400.000/anno
12/30
13. Svilupp
ato dur
ante
RICAVI vs COSTI / BREAK-EVEN
Torino
2009
mila €
3000
2000
1000
12 24 36 4° anno 48 mesi
1° anno 2° anno 3° anno
totali annuali 30.000 160.000 350.000 600.000
spese annuali 305.000 € 355.000 € 405.000 € 505.000 €
ricavi annuali 66.000 € 550.000 € 1.440.000 € 3.300.000 €
13/30
15. CUSTUMER JOURNEY
John Needs
Lock
53 y e
ears Research
old
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
He would like to visit a place again…
15/30
16. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...The Island!
16/30
17. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John checks on google
17/30
18. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and he finds a page on Travelr!
18/30
19. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John enlarges the research
19/30
20. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
He finds many reviewed places connected
20/30
21. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and also a Guide
21/30
22. He writes his mail and his
preferred nick name, that’s all
CUSTUMER JOURNEY
Needs
He receives immediatly Research
the confirmation mail with the Registration
password. Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
So registration!
22/30
23. He is happy about all stuff he found
and he starts to create a travel.
1. Pick out a name
2. set the privacy level as public,
CUSTUMER JOURNEY
3. set the join system as “by admin approvation”
,
Needs
4. set the basic “data”
,
Research
5. and he save it all! Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...now he creates a travel.
23/30
24. CUSTUMER JOURNEY
He is looking for some travel mate
Needs
Research
PS: Before the departure 6 people join Registration
Plan the trip
this trip: Jack, Kate, Jin, Ben, Sayid, Hurley
Collect memory
Back/Syncronize
Now he can start to plan! Share knowledge
Trip inspiration
John is looking for interested travelrs
24/30
25. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Let’s plan.... synchronise calendar
25/30
26. CUSTUMER JOURNEY
Lostipedia
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John and his travelmates select places
26/30
27. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John downloads the schedule
27/30
28. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Let’s travel
28/30
29. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John takes some pictures
29/30
30. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and some notes
30/30
31. Every notes, video, Pictures
are geotagged (latitude and longitude)
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
by his own mobile phone
31/30
32. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Come back
32/30
33. When he comes back, John synchronizes all
acquired information with the online’s one.
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Other participants do the same with their mobile phone or
directly on the website, writing report or uploading stuff.
Trip inspiration
John syncronizes the acquired knowledge
33/30
34. CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Travel page is archivied
34/30
35. And another user is already reading that page.
He is thinking “I want to do the same trip!”
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Char
les W
72 y idmo
ears re Back/Syncronize
old
Share knowledge
Trip inspiration
A new travel experience can raise!
35/30
39. Pe tri
d ro
es san
| Al
iele
lla Dan
a rce
| M
Fin o t to
hele
da ri |
M ic Thank you
te o No
M at han
ks
Questions?
t
cial
Spe
site: www.travelr.it
mysite: www.angelopenone.it
email: angelo.penone@gmail.com
2003 2008 2009
www.theparks.it www.parkr.info
Travelr!
www.travelr.it
