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TRAVIS SNOW UNLIMITED   SUCCES S NOW! PRESENTS: ,[object Object],[object Object]
Too Many   Executive Officers, and  Far Too Many  of Their Department Managers,  TODAY , to Understand and Recognize the Importance of Sound Accountability   Management
Performance Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Primary “Causes” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Business Modeling Exercise Begins with Knowing Where We Are  Today!   That Means We Must Start by  “Measuring What We Intend to Manage”!   And That Means That We First Must Define and Understand the Important “ Metrics”
And the most important “Metrics”  are…… ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Mr. Anderson goes on to say….. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
“ If your management team would spend more time implementing the structure and disciplines to address these 24 points, you could cut your advertising dramatically within a year and never miss a beat.  You would also have the higher profit margins and elevated customer satisfaction scores that come with selling more repeat and referral customers.”
“ If you're shaking your head “no way” to these claims, you have been brainwashed and need to shake yourself out of denial.  You are an addict:  an advertising addict, surrendering to the short term solution of throwing dollars at your problems, rather than the long term discipline it takes to improve your people and, thus, guarantee more profitable growth year after year.”
“ You don't need more opportunities. You need the discipline, focus and leadership to execute and sell the over abundance of prospects pouring through the cracks of your business day in and day out.”   Copyright 1999 – 2004 The Dave Anderson Corporation.   All Rights Reserved.
Is Dave Anderson  “Right”  or  “Wrong”? ,[object Object],[object Object]
So, What Must We Do To Respond to Dave Anderson’s  Challenge? ,[object Object],[object Object],[object Object],[object Object]
First, We Must  Understand the “Metrics” For   Opportunities To Do Business (“OTDB’s”)
Now Let’s Focus On The “More Advanced” and “More Important” OTDB Metrics!
The “Metrics” We Need To Focus On When Modeling Variable Operations Are The Four (4)  “Sources of OTDB’s” ,[object Object],[object Object],[object Object],[object Object]
The “Walk-In” OTDB’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Inbound Phone” OTDB’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Internet” OTDB’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Salesperson Generated”  (Pro-Active Appointment) OTDB’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Salesperson Generated” OTDB’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So….Once You Understand the  “Metrics” and the Performance Standards , You Should Be Able to  Effectively ……. ,[object Object]
After You Have “Modeled” ( and Effectively Staffed to Your “Model”, It’s Time for…… ,[object Object]
“ Execution”  Involves: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does This Sound a Little Bit Like…… ,[object Object]
So Let’s Spend The Remainder of Our Time Talking About….. ,[object Object]
Business Development Sales Training (Prospecting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTDB Planning, Process, Measurement, and Inspection ,[object Object],[object Object],[object Object],[object Object]
 
 
Let’s Now Ask Ourselves….. ,[object Object],[object Object],[object Object]
And Then, Let’s Ask Ourselves….. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Manage sales opportunities

  • 1.
  • 2. Too Many Executive Officers, and Far Too Many of Their Department Managers, TODAY , to Understand and Recognize the Importance of Sound Accountability Management
  • 3.
  • 4.
  • 5. Any Business Modeling Exercise Begins with Knowing Where We Are Today! That Means We Must Start by “Measuring What We Intend to Manage”! And That Means That We First Must Define and Understand the Important “ Metrics”
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. “ If your management team would spend more time implementing the structure and disciplines to address these 24 points, you could cut your advertising dramatically within a year and never miss a beat. You would also have the higher profit margins and elevated customer satisfaction scores that come with selling more repeat and referral customers.”
  • 18. “ If you're shaking your head “no way” to these claims, you have been brainwashed and need to shake yourself out of denial. You are an addict: an advertising addict, surrendering to the short term solution of throwing dollars at your problems, rather than the long term discipline it takes to improve your people and, thus, guarantee more profitable growth year after year.”
  • 19. “ You don't need more opportunities. You need the discipline, focus and leadership to execute and sell the over abundance of prospects pouring through the cracks of your business day in and day out.” Copyright 1999 – 2004 The Dave Anderson Corporation. All Rights Reserved.
  • 20.
  • 21.
  • 22. First, We Must Understand the “Metrics” For Opportunities To Do Business (“OTDB’s”)
  • 23. Now Let’s Focus On The “More Advanced” and “More Important” OTDB Metrics!
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.  
  • 38.  
  • 39.
  • 40.
  • 41.

Notes de l'éditeur

  1. How Many of You Have Experience in the “Operations” Side of the Car Business….As Well As The “Financial” Side? OK, This Should Be Interesting….Most of You Folks Are Probably All Accustomed To (and Comfortable With) Concentrating on Steps 1, 2, and 3! In the Training and Consulting Arena, We Need To Focus on All Five Steps, but We Try to Really Involve the “Operations Folks” (through a “Guided Discovery” Process) in Steps 4 and 5 (Assuming, Of Course, That You Folks Have Already Effectively Handled the First 3 Steps.) What Do You Think We Find To Generally Be the “Primary” Causes (Step 4)? Here’s an Example! Assume That We’ve Jointly Determined That Dealership Free Service & Policy Expense (All Departments) Is Too High (Which Happens to Be One of the Many Profitability Elements We At NCM Categorize as “Low Hanging Fruit” ( Describe !) ….What Do YOU Think That The “Primary” Causes Would Be?….. GET AUDIENCE INVOLVED !