Genesis Consulting

better decisions through better information www.genesisconsulting.combetter decisions through better information www.genesisconsulting.com
Company Overview

better decisions through better information www.genesisconsulting.com
This document is protected under the copyright laws of the United States and/or other countries as an unpublished work. This
document contains information that is proprietary and confidential to Genesis Consulting Partners, LLC and/or affiliates or its
technical alliance partners, which shall not be duplicated, used, or disclosed in whole or in part for any purpose other than to
evaluate Genesis Consulting Partners, LLC and/or its affiliate(s). Any use or disclosure in whole or in part of this information
without the express written permission of Genesis Consulting Partners, LLC and/or its affiliate(s) is prohibited.
© 2009 Genesis Consulting Partners, LLC and/or its affiliate(s) (Unpublished). All rights reserved. The LSAP and ISAP methodology
is a component of Genesis Consulting Partners, LLC implementation content and contains processes, templates and techniques
used to deliver Genesis Consulting Partners, LLC services.
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• Vision
• Company Overview
• Consulting Services
• Organization & Culture
• Sales & Marketing Overview
• Growth Strategy
Discussion Topics
3

About Genesis Consulting
4

Our Vision
• Genesis is a strategic, women-owned consulting firm
transforming organizations with Enterprise systems.
• Bring our innovative lean and agile approach into our client’s
organizations to quickly realize business value through high
performing teams.
• Focus on helping organizations strive for more accurate,
actionable, and accessible information.
• Specialize in delivering consulting services in SAP technologies,
Enterprise Services Oriented Architecture (ESOA) as well as
within the Business Process, Organizational Change, and Data
Management disciplines.
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Certified Women-owned business in the Commonwealth of Virginia
and registered with the SBA

Our Services and Solutions
We specialize in delivering services in:
SAP Technology:
• Strategy & Planning
• Project Management
• Systems Integration and Consulting
• LSAP Solution: A Lean Agile Approach to SAP
Enterprise Services Oriented Architecture
Business Process Management
Data Management
Organizational Change Management
6

Our Consultants
Extensive SAP experience that delivers a unique and
innovative approach to implementing SAP using Lean and
Agile techniques
Senior leadership teams of experts in their fields
Have prior hands-on experience with multiple large
project engagements
Have customer-focused attitudes
Have diverse backgrounds with many years in the industry
Are leaders committed to team work and to building a
strong organization
Are able to think creatively and out of the box
7
Genesis Consulting delivers ERP strategic, consulting and advisory services
to help our clients realize results, reduce risk and manage successful projects

Company Overview
8

Our Team...
We Bring a Depth of Experience
Services Representative Industries
• ERP Strategy and Program Management
• Organizational Change Management
• Data Strategy and Management
• Business Process Management
• Enterprise Services Oriented Architecture Strategy
• Manufacturing
• Life Sciences
• Retail
• Aerospace and Defense
• Public Sector
• IT Strategy and Roadmaps
• Vendor Selection
• Business Process Improvement
• Systems Integration
• Web solutions
• Business Intelligence
• Healthcare
• Mfg/Retail/Distribution
• Financial Services
• Associations
• Entertainment
• Public Sector
• IT Consulting Resources:
• Enterprise Architects
• Project Managers
• Technical Leads
• Business Systems Analysts
• Software Engineers
• Healthcare
• Manufacturing
• Shipping
• Financial
• Insurance
• Government
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Healthcare Associations Mfg/Retail/Dist Financial Services Other
Customers
10

Customers
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Healthcare Mfg/Retail/Dist Financial Services
Other

Founder, Computer Professionals, Inc. Built Richmond-based firm to 170
consultants in 4 years. Acquired by public company in 1995.
Served as M&A leader and COO of $600mm staffing and project-based
consulting firm.
CEO, Tekna. Acquired small Interactive Firm in 1997 then developed a
national Fortune 500 client list. Acquired by a public company, then IPO’d
in 1999.
Founder and CEO, PoshTots. Created the online leader in luxury children’s
furnishings market. Acquired by a public company in 2006.
Founding Partner/Investor, Fahrenheit Technology. Richmond-based IT
Services firm specializing in Project Management and Application
Development. In its 10th year of business.
Founding Partner/Investor, Ironworks Consulting. Consulting firm
specializing in business strategy and internet-related technologies with 4
offices. In their 7th year of business.
Served 2 years on Venture Capital Board, 5 yrs. As Visiting Professor at U of
R on entrepreneurship, experienced speaker on the subjects of successful
entrepreneurship, angel investing, and buying and selling businesses.
Managing Partner in Genesis Consulting. Responsible for business strategy
and execution.
Partner Bios – Karen Booth Adams
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Jason Fair comes to Genesis Consulting from BearingPoint, where he served as a Managing
Director for SAP Solutions
Provided oversight and strategic direction in business development, practice management, and
client delivery. Directly responsible for the booking of over $150M per year, maintaining a revenue
pipeline of over $400M for 3 consecutive years, and managed a gross margin and net profitability
10-20% above targets
More than 18 years of industry experience, 15 of which he has specialized in implementing SAP
technologies . Industry experience includes: Consumer products, Manufacturing, Mill Products,
Aerospace and Defense, DoD, Federal, State and Local, Higher Education, Utilities and Healthcare.
Extensive experience in program management for large-scale SAP implementations, ERP strategic
planning, package selection, quality assurance and control reviews, business process design,
functional configuration, system upgrades, and ERP operations and sustainment engagements.
Program Manager for one of the largest SAP implementations in the Public Sector. Managed a
$250M program with over 250 team members. Deployed SAP solutions to over 30,000 users at
126 sites worldwide.
Led the development and certification for the most comprehensive SAP Business All-In-One
Solution for the Public Sector
Established a Global Development Center to start an off-site, on-shore development capability in
response to post-9/11 national security constraints in the Public Sector
Certified SAP Consultant, U.S. Government Top-Secret Clearance, Certified Project Management
Professional (PMP), and a Certified Public Accountant
Regular speaker at SAP, ASUG and various industry conferences.
Genesis Consulting Chief Executive Officer (CEO) responsible for strategic vision, sustained growth,
profitability and client delivery.
Partner Bios – Jason Fair
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Managing Partner leading Sales, Marketing and
Resource Management
Branch Manager, Computer Professionals, Inc. Grew
successful Richmond-based IT Services business.
Partner and VP Resource Management, Tekna. Grew
successful Interactive Agency and gained national
reputation for building sophisticated internet
strategies and applications
Co-Owner of Apparel Brand. Developed and
expanded consumer brand through national
accounts
Founding Partner in Genesis Consulting.
Responsibilities include resource managment and
new business lead generation.
Partner Bios – Mary Fowlkes
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Over 350 professional consultants in family of companies
Over 225 consultants specializing in solutions:
SAP
Oracle
Siebel
PeopleSoft
JD Edwards
Microsoft
Over 50 management and business consulting professionals
Our Team
15

Consulting Services
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SAP Consulting Services
Practice Areas:
• Strategy & Planning
• Project Management
• SAP Consulting
SAP Services
• Project Assessments
• Package/Vendor Selection
• Business Process
Reengineering (BPR)
• Upgrade Services
• Implementation Services
• System Integration
• Performance Tuning
• Application Management
Services
• Remote Support
• Any Shore Delivery
• Supplemental Resources
We know SAP. We have over 16 years of SAP experience, from R/2 through R/3
and now ECC / NetWeaver.
BI
MDM
CRM
SCM
HCM
PLM
SRM
SEM
SAP ERP ECC
NetWeaver
ERP Strategy &
Program
Management
Upgrade Services
Implementation
Services
Application Mgmt
Services
Remote SupportSystem Integration
Performance
Optimization
Supplemental
Resources
System Integration
& Tuning
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A Lean and Agile Approach to SAP
Lean Thinking
• Eliminate Waste
• Pull From Demand – Focus
on business value
• Empower Workers
• Enable Continuous
Improvement
1
Some Agile Techniques
• Frequent inspection and adaptation
• Aligning development with customer needs &
company goals
• Co-location
• Self-organization and accountability
• Becoming a team player
• Elimination of “waste” and “ceremony”
• Empirical demonstration of results
• Customer is always present
• Product managers and owners
• 5 planning events: product planning,
release/feature planning, iteration planning,
sprint review, and stand-ups
Agile is a
journey, not a
destination.

better decisions through better information www.genesisconsulting.com19
Agile
Approach
ASAP
“Waterfall”
Waterfall to Iteration

Data Management Services
Data
Governance
Data
Warehousing
& BI Mgmt
Document &
Content
Mgmt
Meta Data
Management
Data Quality
Management
Data
Architecture
Management
Database
Operations
Management
Data Security
Management
Reference &
Master Data
Management
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Data Management is a Science! DMBOK = Data Management Body of Knowledge

SOA
Strategize
Evaluate
ExecuteReview
Innovate
Enterprise Services Oriented Architecture
ESOA Activities
ESOA Governance
ESOA Orchestration
ESOA Security & Management
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“A comprehensive plan to integrate
all existing systems involved in
business processes in a seamless,
adaptive and responsive way, so that
information technology can support
cross-department cohesion.” –
Managing Partner
Integration can help an organization maximize its data management
and information sharing potential.

Organizational Change Management
Organizational
Change
Management
Assess
Organizational
Risk
Conduct
Stakeholder
Analysis
Engage
Leadership
Communicate
to
Stakeholders
Prepare the
Workforce
Analyze
Results and
Impact
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Industry Expertise
Health & Life Sciences
Higher Education
Consumer Products
Wholesale & Distribution
Retail
Automotive
Public Sector
High Tech/Electronics
Chemical
Oil & Gas
State & Local
Banking
Insurance
Financial Service Providers
Service Providers
Transportation
Utilities
Telco
23

Organization & Culture
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Our consultants are chosen because they:
Are experts in their field
Have prior hands-on experience with multiple large project
engagements
Have customer-focused attitudes
Have diverse backgrounds with many years in the industry
Are leaders committed to team work, not shy to get their
hands dirty
Are able to think creatively and out of the box
Our Consultants
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ERP / Data Management / Business Process / Organizational
Change Management
Big 4 experience
Experts / Winners
Big project experience
Can bridge the gap between business and IT
Entrepreneurial – likes building something
Consulting experience
Consultant Profile
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Consulting Positions
Position Experience / Skills Key Performance Metrics
Vice President • Develop and maintain C-Level client relationships
• Demonstrate innovation, thought leadership, and growth strategy
for practice
• Overall responsibility for sales, marketing, and business
development in practice area
• Manage partner alliances and relationships
• Provide overall practice leadership
• 15+ years of industry and/or solution experience
• 50% individual chargeability
• > 80% team chargeability
• > $5M managed revenue/sales
Senior Director • Managing client relationships; Overall practice management
• Driving new business development; Leading proposals
• Project Manager, Demonstrated thought leadership in field
• Experience managing clients, contracts, proposals and staff
• Experience leading teams and successful delivery of deliverables
and milestones
• Ability to recruit experienced team members
• 12+ years direct business, industry or product experience
Director • Manage multiple client engagements
• Project Manager, PMP certified, thought leadership
• Directly supervise and manage teams
• Functional/Technical Architect/Project Manager
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Consulting Positions
Position Experience / Skills Key Performance Metrics
Senior
Manager
• Project Manager, PMP certified, thought leadership
• Experience leading teams, successful delivery of project milestones
• Functional/Technical Architect/Project Manager
Manager • Project Team Lead, PMP certified
• Experience managing clients, proposals and staff
• Experience leading teams ; successful delivery of project milestones
• Functional/Technical experience in a specific competency
• 7-10 years direct experience
• > $500K managed revenue/sales
Senior
Consultant
• Demonstrates leadership qualities and commitment to client success
• Ability to deliver high quality work, become a trusted advisor to
client, and work independently
• Considered a expert in a specific competency
• 5-7 years of experience
• Contribute to business development
and proposals
• Supervisor/mentor to other
consultants
• Facilitates knowledge sharing
Consultant • Demonstrates initiative and willingness to work with a team
• Demonstrates leadership qualities and commitment to client success
• Demonstrates a proficiency in specific competency
• 2-5 years business, industry, or product experience
• 100% compliance with required
company activities (timekeeping,
resumes, collateral submittal, etc.)
28

Aggressive Growth – We are here to build something great
Our philosophy - “Invest upfront and do it right the first time”
Strategy consulting firm – High-end consulting
Entrepreneurial, Adaptable, Opportunistic
Results-driven and focused on the success of our clients
Team-oriented, supportive
Family-oriented environment
Genuine passion to attract, excite, develop and retain great
consultants. We build companies with strong loyalty.
Adopt best practices and utilize resources and synergies with
Ironworks and Fahrenheit to scale quickly
Company Culture
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401K
529
Performance bonuses
Equity opportunities
5 weeks PTO (Personal Time Off)
Life / disability insurance
Medical / Dental
Flexible Spending Plan
Commitment to Training and Continued Education
W2 Employee Benefits
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Sales & Marketing Overview
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Top Down:
• Utilize relationships with executives in organizations where they
already know us by name or reputation, and trust is already
established.
• Utilize out Strategy & Planning/Trusted Advisor Role/Roadmap Service
to sell to executives in organizations that do not know us.
Bottoms Up:
• Place senior consultants to deliver high-quality solutions or consulting.
Build trust. Open the account further.
Sales Approach
32

Reputation for quality delivery and networking supplemented by a sales force
focused on hunting
Defend pricing by providing senior resources or resources with deep technical
skill sets – not low cost provider, but high value provider
Investment in marketing for lead generation
Investment in expanding lead generation through partnerships (BackOffice,
SAP, Oracle, Oracle and SAP Hosting companies , or Complementary services
companies)
Lead generation through our affiliate companies (Ironworks, Fahrenheit)
Sales Pipeline
Pipeline is $17.2 M for 2009
60% in Public Sector
40% Commercial, Life Sciences, Utilities, Manufacturing/Consumer
Products
Sales Approach
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Locations
Richmond, Virginia:
5207 Hickory Park Drive
Suite E
Glen Allen, VA 23059
Phone: (804) 523-8007
Fax: (804) 935-8900
Raleigh, NC:
11000 Regency Parkway
Suite 404
Cary, NC 27518
Phone: (919)460-6494
Fax: (919) 462-2093
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E-mail
info@genesisconsulting.com
Website
www.genesisconsulting.com
Washington, D.C.
8133 Leesburg Pike, Suite 650
Vienna, VA
Charlotte, NC
3440 Toringdon Way, Suite 205
Charlotte, NC 28277
Phone: (919)460-6494
Fax: (919) 462-2093

Growth Strategy
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Develop deep capabilities within our core practice groups
Invest in high-caliber senior management team
Expand into additional practice groups and technology niches
Develop several productized service offerings to lead new
client engagements
Be opportunistic with M&A. We maintain an active pipeline
through a wide national network
Establish Industry Specific Specialties
Leverage the resources and relationships of our investors and
sister companies to grow quickly
Growth Strategy
36

SAP
Business Objects
VSS
HP
Back Office
CC Pace
ChangeWright
Data Blueprint
DynPro
Enzen
Strategic Partnerships
37
Itelligence
MBC – Morgan, Borscz
Consulting
Doyon Emerald
Sierra Infosys
Abaco
B2b2dot0
Fujitsu
Sun
ThoughtWorks
Winshuttle

Genesis Consulting

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