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The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines