Chapter 5

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Avery Trendel Block 3 This company would be successful because I will sell the best picks and I have a celebrity to endorse my product. The Competition would probably be Afro Samurai

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Henry Gutierrez MAR 4203 Professor Carlos Erban Company Background Headquartered in Chesapeake, VA, Dollar Tree operates thousands of stores in North America across 48 contiguous states and five Canadian provinces, supported by a solid and scalable logistics network. Our roots go back more than 60 years. To appreciate how it all came to pass, you have to rewind more than half a century to K.R. Perry and a Ben Franklin variety store in Wands Corner, Norfolk, Virginia, and to Macon Brock's, Doug Perry's (son of K.R. Perry), and Ray Compton's adventure into $1.00 retailing. A highly successful concept was created using this single price point to build a national chain of stores. History 1970 Macon Brock, Doug Perry, and K.R. Perry started K&K Toys in Norfolk, Virginia. This mall concept toy store grew to over 130 stores on the East coast. The K&K 5&10 store continued to exist and served as the foundation for what would become Dollar Tree. 1986 Macon Brock, Doug Perry, and Ray Compton started Only $1.00 with 5 stores, one in Georgia, one in Tennessee, and three in Virginia. The expansion of dollar stores was continued alongside K&K Toys stores, mostly in enclosed malls. 1991 K&K Toys was sold to KB Toys, a Melville Corp., and all assets were applied to the expansion of the dollar stores. 1993 The name of the company (Only $1.00) was changed to Dollar Tree Stores to address what could be a multi-price-point strategy in the future. Part equity interest was sold to SKM partners, a private equity firm. 1997 Dollar Tree broke ground on its first Distribution Center and its new Store Support Center, both located in Chesapeake, Virginia. History Con’t 2000 Dollar Tree acquired Dollar Express, a Philadelphia-based company, and also opened a new Distribution Center in Stockton, California. 2006 Dollar Tree celebrated its 20th year of retailing at a $1.00 price point and opened its 3,000th store. The Company also acquired 138 Deal$ stores from SUPERVALU INC. 2008 2008 was another milestone year for Dollar Tree as the Company earned a place in the Fortune 500, the only company to do that “A Dollar at a Time.” The Company also had the number-one performing stock in the entire Fortune 500 for that year. 2010 Dollar Tree opened its 4,000th store and acquired 86 Canadian Dollar Giant Stores based in Vancouver, British Columbia. The stores are operated in British Columbia, Ontario, Alberta, and Saskatchewan. These are the first retail locations outside of the United States operated by Dollar Tree 2014 Dollar Tree celebrated the opening of its 5000th store 2015 On July 6, the Company acquired Family Dollar located in Charlotte, North Carolina. Mission Our Mission Dollar Tree, Inc. is a customer-oriented, value-driven variety store. We will operate profitably, empower our associates to share in its opportunities, rewards and successes; and deal with others in an honest and considerate way. The company's mission will be consistent with ...

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Chapter 5

1. Avery Trendel Block 3 This company would be successful because I will sell the best picks and I have a celebrity to endorse my product. The Competition would probably be Afro Samurai

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