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AUTONOMANIA: Chatbots, AI, self-driving cars and more!

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TrendWatching's October 2016 Global Trend Briefing on AUTONOMANIA!
How automated solutions are enveloping the lives of consumers around the world.

Publié dans : Technologie

AUTONOMANIA: Chatbots, AI, self-driving cars and more!

  1. 1. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION O C T O B E R 2 0 1 6 G L O B A L T R E N D B R I E F I N G Automated solutions are enveloping the lives of consumers. For brands, it's serve or get served! AUTONOMANIA!
  2. 2. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Self-driving taxis roam the streets of Singapore and Pittsburgh...
  3. 3. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Yuneec's affordable 'selfie drones' follow and film their owners...
  4. 4. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Nike has given the world self- lacing sneakers...
  5. 5. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION French farmers are followed through fields by Naïo Technologies' helper bots...
  6. 6. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Nissan's autonomous desk chairs tuck themselves in...
  7. 7. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION OH SH*T – IT'S HAPPENING! New technologies are reaching consumers sooner than expected. The autonomous innovations that experts were forecasting for 2020, 2040 and beyond? They're already here.
  8. 8. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Robots working in retail. Self-driving cars. AI-powered chatbots. 2016 has seen many consumer-facing autonomous services hit a tipping point. These technologies are already reframing your customers’ expectations.
  9. 9. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION The break-neck automation of tasks once performed by people – by intelligent software and physical infrastructure – will bring new expectations of efficiency, value, convenience and delight.
  10. 10. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION In world of consumer AUTONOMANIA, it'll be sink or serve for brands.
  11. 11. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION WHY NOW? Three drivers bringing AUTONOMANIA to life.
  12. 12. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION You must SCAN far and wide! You must ADAPT! You must APPLY! FEAR FADES D R I V E R O N E New technologies create new concerns. Yet consumers’ concerns around new technologies will melt away once they experience the cheaper / faster / easier benefits it brings.
  13. 13. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION RESEARCH & RAPID DEVELOPMENT D R I V E R T W O AI (and its key ingredients) is the hot field for every post-grad, startup and tech giant.
  14. 14. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION BRAVE… BUREAUCRATS? D R I V E R T H R E E For every public sector institution that stifles new technology to protect jobs or placate citizens, there’s a local authority that loosens legislation or provides grants for investment or headlines.
  15. 15. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Don’t just sit there! Take inspiration from the following five trends…
  16. 16. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION 1. AUTONOMY > MONOTONY 2. AI DESIGNED 3. MOTIVATED MINDLESSNESS 4. CLEVER COMMERCE 5. SOC-AI-L SKILLS Five trends bringing AUTONOMANIA to life!
  17. 17. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Consumers will embrace brands that free them from tedious tasks and allow them to focus on what matters. AUTONOMY > MONTONY A U T O N O M A N I A T R E N D # 1
  18. 18. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION The tasks that consumers are desperate to outsource to intelligent technology? The ones that are no fun! Intelligent products and services will find favor by eradicating lifestyle MONOTONY through AUTONOMY. W H Y N O W Affluent, hyper- connected consumers are SLAVES to tedium...
  19. 19. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION World’s first robot lawyer repeals 64% of parking fines AUTONOMY > MONOTONY DoNotPay
  20. 20. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION The Roomba has been finding its way around homes for over 15 years AUTONOMY > MONOTONY iRobot
  21. 21. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Affordable robot vacuum cleaner launched in China AUTONOMY > MONOTONY Xiaomi
  22. 22. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Unique users of digital virtual assistants are set to rise from 390 million in 2015 to 1.8 billion worldwide by 2021. TRACTICA, AUGUST 2016
  23. 23. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Travel app recommends destinations and plots the fastest route between them AUTONOMY > MONOTONY Google Trips
  24. 24. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION If you want to improve consumers' lives and find your way to their hearts, hunt out tedium and eliminate it. N E X T
  25. 25. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION http://trendwatching.com/premium/
  26. 26. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Creativity, humankind's proudest trait, is being automated. AI DESIGNED A U T O N O M A N I A T R E N D # 2
  27. 27. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION W H Y N O W Humans have enjoyed a long reign as the planet’s only creative class… Now, it’s become clear that intelligent software can assist (perhaps outmatch) humans creatively. Expect skepticism and excitement as 'artificial' does battle with 'artisanal'.
  28. 28. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION AI used to curate art from gallery collection AI DESIGNED Recognition, Tate and Microsoft
  29. 29. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Trailer for science fiction movie edited by IBM Watson AI DESIGNED 20th Century Fox and IBM
  30. 30. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Algorithms generate a completely new 'Rembrandt' artwork AI DESIGNED ING
  31. 31. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Beer recipes perfected through algorithm that processes customer feedback AI DESIGNED IntelligentX Brewing Company
  32. 32. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION ING’s Rembrandt tests our notion of originality, but the implications of AI DESIGNED concern more than art… N E X T
  33. 33. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Hand-crafted = ‘better’. But will that assumption hold if / when AI can create better recipes than human experts? N E X T
  34. 34. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Thanks to AUTONOMANIA, mindlessness is the new mindfulness. MOTIVATED MINDLESSNESS A U T O N O M A N I A T R E N D # 3
  35. 35. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION W H Y N O W Self-improvement: a universal desire. Yet willpower isn’t always abundant. But there’s hope! Motivation, planning and coaching can be outsourced to AI – tech can help consumers become who they want to be.
  36. 36. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION 87% of participants in a weight loss study with access to an automated, virtual personal coach reported feeling guilty if they skipped an online appointment. CENTER FOR CONNECTED HEALTH, 2012
  37. 37. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION MOTIVATED MINDLESSNESS Zenta Emotion tracking wearable provides actionable insights for improved mental wellbeing
  38. 38. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION MOTIVATED MINDLESSNESS Vi Device uses AI to provide personalized fitness plans and adapt workouts in real-time
  39. 39. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Intelligent assistant helps users form healthier eating habits MOTIVATED MINDLESSNESS AVA
  40. 40. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Wearables ecosystem provides AI coaching MOTIVATED MINDLESSNESS Boltt
  41. 41. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION AI-powered life coach motivates users pursue their career goals MOTIVATED MINDLESSNESS BOLDR
  42. 42. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Will people really learn from an AI-powered bot? Yes – if they see results. N E X T
  43. 43. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Once people see AUTONOMANIA making others healthier and happier, they'll be quick to jump on board too. N E X T
  44. 44. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION http://trendwatching.com/events/
  45. 45. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Retailers beware; shoppers are outsourcing their smarts! CLEVER COMMERCE A U T O N O M A N I A T R E N D # 4
  46. 46. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION W H Y N O W Digital technologies gave online shoppers superpowers. Customer crave knowledge, choice, transparency and relevance. Now, access to truly intelligent services will provide more powerful, intuitive routes to the best products, plus access to the best price.
  47. 47. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION AI solution reads product reviews so shoppers don't have to CLEVER COMMERCE FeltSo
  48. 48. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Developments in image recognition provide new forms of product discovery CLEVER COMMERCE Zilingo
  49. 49. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION CLEVER COMMERCE Paribus Service auto-files price match guarantees for users so they can shop carefree
  50. 50. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Insurance company's virtual assistant capable of providing rapid quotes CLEVER COMMERCE Insurify
  51. 51. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION CLEVER COMMERCE is both the easiest and the hardest AUTONOMANIA trend to apply. N E X T
  52. 52. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Remember: proactively offering customers savings – as Paribus do – can lead to increased trust and more frequent spending. N E X T
  53. 53. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Today, making connections is easy. Social skills, however, take work... or do they? SOC-AI-L SKILLS A U T O N O M A N I A T R E N D # 5
  54. 54. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION W H Y N O W Consumers can connect with friends and strangers at any moment. But glowing screens buzzing with alerts can distract individuals from deeper connections. In a time where social skills are lacking, SOC-AI-L SKILLS that bring people closer to others – will be welcomed.
  55. 55. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Forget predictive text. Here comes predictive emoji! SOC-AI-L SKILLS Dango
  56. 56. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION App fills spare moments with calls to loved ones SOC-AI-L SKILLS SpareMin
  57. 57. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION AI-powered matchmaker automates the online dating process SOC-AI-L SKILLS Bernie
  58. 58. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Bot sends disinterested responses to break up with people on user's behalf SOC-AI-L SKILLS Ghostbot
  59. 59. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Of course, there are some (many?) who will find this trend distasteful. But remember when there was stigma attached to online dating? N E X T
  60. 60. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION GO TO: trendwatching.com/premium
  61. 61. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION There's still a long way to go. In truth, AUTONOMANIA is just getting started.
  62. 62. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION But... this trend will pick up faster than many believe, due to the exponential nature of the technologies at play.
  63. 63. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION In January 2016, there were 135 'skills' (third party capabilities) in the Amazon Alexa voice app store. By June 2016 there were 1,000, and by September this had expanded to 3,000. AMAZON, SEPTEMBER 2016
  64. 64. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Tesla collected 780 million miles of driving data in 18 months from its users' cars. In May 2016, it announced it was adding 1 million miles every 10 hours. MIT TECHNOLOGY REVIEW, MAY 2016
  65. 65. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION AUTONOMANIA will be a victim of its own success. ‘Intelligent’ services will become banal. Your job? Apply new technologies to serve age-old human needs and wants.
  66. 66. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION See these trends in the context of our Trend Framework. THE BIGGER PICTURE C O N C L U S I O N
  67. 67. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Spotting trends? It all starts with innovations. Start watching the innovations – products, services, campaigns – flooding into the market now. Draw lines between similar innovations, and interrogate them for the new expectations they’re helping to create. How do we process and contextualize the thousands of innovations we spot? It helps to have a Framework… T H E B I G G E R P I C T U R E
  68. 68. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION 16 mega-trends that provide structure and context when tracking innovation. When a cluster of innovations don’t fit neatly under one or more of our trends, we know we’re on the verge of identifying something new! The Trend Framework T H E B I G G E R P I C T U R E
  69. 69. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
  70. 70. GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION Unlock full access to our Trend Framework, 130+ trends and 16,000 innovations… trendwatching.com/premium

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