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THE FUTURE OF LUXURY - Global Trend Briefing

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From retail experiences to luxury products and exclusive services, discover five trends reshaping luxury consumerism in 2017 and beyond!

Publié dans : Commerce de détail
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THE FUTURE OF LUXURY - Global Trend Briefing

  1. 1. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION S E P T E M B E R 2 0 1 6 G L O B A L T R E N D B R I E F I N G Five trends reshaping luxury consumerism in 2017 and beyond! THE FUTURE OF LUXURY
  2. 2. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Michelin star dining at a street food stall...
  3. 3. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION A Pepsi- themed luxury bar and lounge in Manhattan...
  4. 4. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION In 2017, the expectations of luxury consumers are changing fast...
  5. 5. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury has always been about status. But affluence and connectivity shifted the frontiers.
  6. 6. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Status has become less about 'what I have' and much more about 'who I am': more ethical, creative, connected, tasteful than the masses.
  7. 7. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Everyone knows about the global luxury slowdown... … but the smartest brands will see it as a massive OPPORTUNITY!
  8. 8. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION The global luxury market will reach EUR 295 billion in revenue by 2020. BAIN AND COMPANY, MAY 2016
  9. 9. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION 1. THE QUINTESSENTIAL SELF 2. V.I.D. 3. PREMIUM REDEEMED 4. THE EXTRAVAGANCE ECONOMY 5. POST-DEMOGRAPHIC LUXURY Five trends transforming THE FUTURE OF LUXURY in 2017 and beyond...
  10. 10. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Because my self-actualization is faster, smarter and more shareable than yours. THE QUINTESSENTIAL SELF N U M B E R O N E
  11. 11. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION W H Y N O W ... if you're happy with average ;) Self-actualization is fine...
  12. 12. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury holiday package for people running Barcelona marathon THE QUINTESSENTIAL SELF Mandarin Oriental Barcelona
  13. 13. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Samsung & de GRISOGONO USD 15,000 luxury watch tracks physical metrics THE QUINTESSENTIAL SELF
  14. 14. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Crunch Gym Antigravity meditation and mindfulness sessions THE QUINTESSENTIAL SELF
  15. 15. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Barts Bar serves mood-enhancing cocktails THE QUINTESSENTIAL SELF
  16. 16. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE QUINTESSENTIAL SELF Seabourn Luxury cruises focus on wellbeing
  17. 17. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Remember, the self-actualization arms race is mainstream. N E X T
  18. 18. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION
  19. 19. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Very Important Data. V.I.D. N U M B E R T W O
  20. 20. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION But some data is more equal than others... W H Y N O W All personal data is equal.
  21. 21. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION 39% of Ultra High Net Worth Individuals worldwide say that online privacy and security is an issue of concern for them when it comes to the creation and preservation of their wealth. THE KNIGHT FRANK WEALTH REPORT, 2016
  22. 22. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION App stores personal data in Swiss bunker V.I.D. Bvlgari
  23. 23. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Smartphone has military-grade data security V.I.D. SIRIN LABS
  24. 24. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Prototype smartphone case tells user when phone is sharing information V.I.D. Introspection Engine
  25. 25. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION You don't have to be a tech brand to apply this trend. If you're not, think partnerships. N E X T
  26. 26. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury that makes the world a better place. PREMIUM REDEEMED N U M B E R T H R E E
  27. 27. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION W H Y N O W Status used to be about how much money you made. In 2016, it's about how much money you can give away.
  28. 28. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION In June 2016, Fortune Magazine reported that 17 new billionaires had joined the The Giving Pledge S I G N O F T H E T I M E S
  29. 29. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Tech CEOs and Hollywood actors invest in lab-grown diamonds statup PREMIUM REDEEMED Diamond Foundry
  30. 30. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury vodka is distilled from San Francisco fog water PREMIUM REDEEMED Fog Point
  31. 31. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Campaign encourages Chinese women to pursue their dreams PREMIUM REDEEMED SK-II
  32. 32. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Sunglasses brand aim to take down North Korean regime PREMIUM REDEEMED Dear Leader
  33. 33. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION The key questions to ask during your team brainstorm: where in our business do we apply this trend? N E X T
  34. 34. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION
  35. 35. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury on demand. THE EXTRAVAGANCE ECONOMY N U M B E R F O U R
  36. 36. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION The on-demand economy has permanently rewired expectations. Luxury dinner party delivered to the doorstep? Pass me the smartphone…
  37. 37. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION On-demand private jet seats between London and Europe THE EXTRAVAGANCE ECONOMY JetSmarter
  38. 38. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION App lets users liveshop luxury fashion show THE EXTRAVAGANCE ECONOMY Tmall
  39. 39. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE EXTRAVAGANCE ECONOMY Quiero Taxi Exótico On-demand supercar taxis
  40. 40. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury dinner parties on demand THE EXTRAVAGANCE ECONOMY Hunter VIII Hunter
  41. 41. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION N E X T Want to get ahead of the on-demand curve? Take your cue from PREMIUM REDEEMED, and start thinking ethical on-demand luxe services. N E X T
  42. 42. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Disrupted demographics transform the who, where and when of luxury. POST-DEMOGRAPHIC LUXURY N U M B E R F I V E
  43. 43. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Time to throw out old thinking on WHO your customers are and HOW you serve them. Embrace a world in which identities, lifestyles – and expectations – are liberated from demographic determinism.
  44. 44. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Capsule collection on sale via traveling truck POST-DEMOGRAPHIC LUXURY Fendi
  45. 45. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Italian supercar maker targets women and families POST-DEMOGRAPHIC LUXURY Lamborghini
  46. 46. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Luxury womenswear brand’s ads fronted by male actor POST-DEMOGRAPHIC LUXURY Louis Vuitton
  47. 47. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Italian fashion brand runs street graffiti campaign POST-DEMOGRAPHIC LUXURY Dolce & Gabbana
  48. 48. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Swiss watchmaker partners with graffiti artist POST-DEMOGRAPHIC LUXURY Richard Mille
  49. 49. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION POST- DEMOGRAPHIC CONSUMERISM is transforming customer expectations in every industry. N E X T
  50. 50. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION But ridiculous can fast become revolutionary. THESE MIGHT SEEM RIDICULOUS NOW... A N D F I N A L LY
  51. 51. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Ridiculed to revolutionary: the luxury story that happens over and again.
  52. 52. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE FUTURE OF LUXURY is... danger? These tumblers, from Martin Jakobsen, are made from radioactive uranium-glass.
  53. 53. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE FUTURE OF LUXURY is... invisibility? The ISHU scarf features light- reflecting 'anti- flash technology' that makes the wearer invisible.
  54. 54. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE FUTURE OF LUXURY is... immortality? Eternime collects social media and memories to create a chatbot version of the user upon death.
  55. 55. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION THE BIGGER PICTURE Seeing these trends in the context of our Trend Framework.
  56. 56. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION Spotting trends? It all starts with innovations. Start watching the innovations – products, services, campaigns – flooding into the market now. Draw lines between similar innovations and interrogate them for the new expectations they're helping to create. How do we process and contextualize the thousands of innovations we spot? It helps to have a Framework... T H E B I G G E R P I C T U R E
  57. 57. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION 16 mega-trends that provide structure and context when tracking innovation. The Trend Framework T H E B I G G E R P I C T U R E
  58. 58. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION
  59. 59. GLOBAL TREND BRIEFING · SEPTEMBER 2016 | THE FUTURE OF LUXURY: PPT EDITION OVER TO YOU! trendwatching.com/trends/consumertrendcanvas/

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