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LOCALIZED LANGUAGES If 2014 was trendwatching.com's 10 ASIAN TRENDS FOR 2015

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LOCALIZED LANGUAGES
If 2014 was all about LOCALIZASIAN – innovations by
Asia for local Asian markets – then the big opportunity in
this space for 2015 is language localization.
Indeed, consumers are already expecting brands to cater
to them in their local languages: 73% of consumers
in Vietnam and 76% in India expect brands to provide
mobile content/apps in a language they understand
(Ovum, April 2014). In 2015, rising numbers will demand
the same services available in the global English-speaking
market.
So, with more intelligent learning platforms and the
proliferation of crowd-sourced language initiatives, it’s
high time you innovated in order to cater to consumers
in all corners of Asia in their own local languages – take
inspiration from the examples below!
Brands will be expected to break all language
barriers in 2015.
3.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 14

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