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10 ASIAN AUTHENTIC 
TRENDS FOR 
2015 
Innovation opportunities to run with – 
and profit from – in 2015! 
ASIA TREND BULLE...
Fortunes will be made in 
Asia in 2015... 
...if not by you, then by others ;) 
From Manila to Mumbai, 2015 will see the p...
This list is all about 
actionable opportunity. 
Trends are just a means to an end: successful 
(and profitable!) innovati...
1. BETTER TOGETHER 
Crowd action for concrete change. 
2. BARE ESSENTIALS 
Functional makeovers of everyday items for the ...
10 trends shaping Asian 
consumerism in 2015 
6. DIGITAL DISCIPLINE 
Easing digital addiction in 2015. 
7. PERFECT PAYMENT...
1. BETTER TOGETHER 
Crowd action for concrete change 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TREND...
BETTER TOGETHER 
Various issues still riddle Asian societies, from corruption 
to food scares and more. And their scale an...
FEATURED INNOVATIONS: BETTER TOGETHER 
Globe Telecom and President Joko 
Widodo 
Philippine’s major telco provider Globe T...
2. BARE ESSENTIALS 
Functional makeovers of everyday items for the BOP 
www.trendwatching.com/trends/10-asian-trends-for-2...
BARE ESSENTIALS 
Even as Asian economies thrive, it is undeniable that 
many still live in dismal conditions: 
There are s...
FEATURED INNOVATIONS: BARE ESSENTIALS 
Water is Life, Mawbima and AIA 
300 million people in China still have problems acc...
. 
. 
FIND OUT MORE » 
FREE PUBLICATIONS PREMIUM SERVICE 
Monthly publication featuring selected trends. On-demand access ...
3. LOCALIZED LANGUAGES 
When in Burma, speak Burmese ;) 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TR...
LOCALIZED LANGUAGES 
If 2014 was all about LOCALIZASIAN – innovations by 
Asia for local Asian markets – then the big oppo...
FEATURED INNOVATIONS: LOCALIZED LANGUAGES 
MyChat, AsQme and Hands Can Talk 
Launched in August 2014, MyChat is a free mob...
4. MADE (CLASSY) IN CHINA 
Chinese luxury and beyond 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TREND...
MADE (CLASSY) IN 
CHINA 
Long disparaged by Chinese (and other Asian!) 
consumers, Chinese luxury brands are starting to e...
FEATURED INNOVATIONS: MADE (CLASSY) IN CHINA 
Exception de Mixmind and Qeelin 
Exception de Mixmind is a Chinese luxury fa...
5. AUTHENTICITY AUDITS 
Modern methods to preserve ancient traditions 
www.trendwatching.com/trends/10-asian-trends-for-20...
AUTHENTICITY AUDITS 
With the global brain and influx of global influences, 
many cities (and consumers!) across the regio...
FEATURED INNOVATIONS: AUTHENTICITY AUDITS 
Thai Delicious Committee 
In September 2014, Thai Delicious Committee – a gover...
6. DIGITAL DISCIPLINE 
Easing digital addiction in 2015 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TR...
DIGITAL DISCIPLINE 
In 2015, ever-more digital obsessed Asian consumers 
will reward brands that facilitate some DISCIPLIN...
FEATURED INNOVATIONS: DIGITAL DISCIPLINE 
Volkswagen, McDonald’s and Mobile 
Phone Lane 
Volkswagen reminded movie-goers i...
7. PERFECT PAYMENTS 
Cash… what cash? ;) 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 2...
PERFECT PAYMENTS 
In 2015, smartphone-fueled, tap-and-go payment 
options and mobile wallets will spread beyond a few 
‘te...
FEATURED INNOVATIONS: PERFECT PAYMENTS 
Ola Cabs, Meru Cabs and Saigon Market 
Starting in October 2014, India-based taxi ...
8. TABOO BUSTERS 
More social norms will be exploded in 2015 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASI...
TABOO BUSTERS 
In 2015, the ongoing reimagining of old social norms and 
traditional lifestyles will continue across Asia....
FEATURED INNOVATIONS: TABOO BUSTERS 
Havells and Sofy Pocket Magic 
April 2014 saw Indian domestic appliance brand Havells...
We obviously offer much more 
than monthly Trend Bulletins... 
Your complete trend and innovation solution. 
Our Premium S...
9. HERE/NOW 
Endless demand for on-demand 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 ...
HERE/NOW 
2015 is the year that will see on-demand services take 
off across Asia. And it’s not just about Uber expanding ...
FEATURED INNOVATIONS: HERE/NOW 
Ayibang, Lukup Player and GrabCar 
In 2014 Ayibang (literally ‘aunty’s help’), a platform ...
10. BRAND STANDS 
A stab at the absurdities of consumerism 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN...
BRAND STANDS 
The world of consumerism is full of exaggerations and 
plain untruths. And in the past, most Asian consumers...
FEATURED INNOVATIONS: BRAND STANDS 
Pantene and IKEA 
Pantene India is inviting consumers to point out ridiculous claims m...
NEXT 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 38
These trends have given you a fast download of 
how the Asian consumer landscape will look in 
2015. So now – get innovati...
NEXT 
Then use our free CONSUMER TREND CANVAS 
to turn insights into innovations. 
Will yours be among the next ones we fe...
The 1,200+ brands and agencies using our 
Premium Service have access to our database 
of trends, insights, and over 10,00...
CHEERS TO AN AWESOME 2015! ;D 
AND FINALLY... 
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2...
If you have any comments, suggestions 
or questions then please do let us know. 
Just email: 
PAUL BACKMAN 
Chief Client O...
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