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DEMANDING

BRANDS

Screw ‘the customer
is always right’: these
'demanding brands' are
taking the (painful)
lead again.

Yo...
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trendwatching.com’s infographic DEMANDING BRANDS

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Make way for DEMANDING BRANDS. Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Discover why making meaningful demands will cause consumers to experience surprise, pain but ultimately respect. Learn why now is the time to become a DEMANDING BRAND, before society (or your competitors) get there first. With leading examples of DEMANDING BRANDS from around the world, including: in.gredients, Vitoria, Concord Massachusetts, the Organ Donor Foundation of South Africa and many more…

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trendwatching.com’s infographic DEMANDING BRANDS

  1. 1. DEMANDING BRANDS Screw ‘the customer is always right’: these 'demanding brands' are taking the (painful) lead again. You are viewing the 1 minute summary of trendwatching.com’s September 2013 free monthly Trend Briefing. min For the full version please check trendwatching.com/trends/demandingbrands/ 1 DEFINITION Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Even if that means some pain – financial or otherwise – for their customers. WHY When brands make meaningful, sincere demands, consumers experience: 1. SURPRISE At brands making real, meaningful demands on their time, energy or wallet. 2. PAIN When it comes time to make their contribution. 91% OF GLOBAL CONSUMERS 3. RESPECT For a brand that pushes them towards taking action. Believe that companies must go beyond the minimum standards required by law to operate responsibly. Cone Communications / Echo, May 2013 1 Unpackaged: ENV Packaging-free grocery stores 2 SO CIE TY Casa do Zezinho: Buy One, Get Half 3 LIF EST Y Kitchen Safe: Time-locked container helps overcome IRO NM ENT LE temptation 4 Vitoria: Soccer team changed uniform color until fans NO NP RO FIT donated blood 1 st Society will continue to move towards a more sustainable, tolerant, progressive future. Will you take this opportunity to lead the way, by DEMANDING that your customers do the right thing? NEXT? Want tips on how to APPLY trends? See trendwatching.com/tips This is just the 1 minute summary of trendwatching.com’s September 2013 free monthly Trend Briefing. For the full version please check trendwatching.com/trends/demandingbrands/ trendwatching.com | Infographics Monthly Trend Briefing - September 2013 Enjoyed this? Read all our free publications: Want More? 2014 PREMIUM SERVICE trendwatching.com/freepublications/ Need access to all the vital consumer trends, insights and innovations in 2014? Our Premium Service is for you. trendwatching.com/premium/ TREND FRAMEWORK INDUSTRY UPDATES INNOVATIONS DATABASE 2014 TREND REPORT MONTHLY SNAPSHOTS TREND APPLY TOOLKIT

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