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At heart this trend isn’t trendwatching.com's PERFECT PAYMENTS

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At heart this trend isn’t just about payments. Yes,
consumers will increasingly expect to use their
(smart)phones to pay for anything, wherever they
are: not just ‘online’, but for ‘real-world’ commercial
transactions, too*.
But we hardly need to remind you of the bigger
underlying trend here.
No matter what industry you’re in, no matter who
your customers are (or could be), you should be
thinking about how expectations cultivated online
– of speed, seamlessness, ultra-convenience and
more – are transferring into the offline world, and
how mobile will reshape every interaction and
experience.
The bigger picture
here?
Yet another sign of how the
online space and mobile
technologies are reshaping ALL
consumer expectations.
* In fact, if you haven’t already, it’s time to throw out terms
like e-commerce, m-commerce, t-commerce...it’s just all
commerce now ;)
PERFECT PAYMENTSwww.trendwatching.com/trends/perfect-payments 6

Publié dans : Économie & finance, Business
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