6. 47% of consumers want a
retailer to send a coupon to
their smartphone when they
are in-store or nearby.
7. “Mobile has the ability to transform your
business but only if you can engage your
customers in their exact moment of need,
or mobile moment, with the right services,
content, or information.”
Mobile Trends 2014
9. SMS and MMS
Location Based Messaging
on the Go
10. CConnect with customers through two-way
conversations, updates, and triggered
• Easy to use templates
• Transactional Alerts
• MMS Capabilities
• Salesforce Integration
• Global scale
SMS and MMS Messaging
11. Needed a way to drive survey completion in order to
compensate cable technicians accurately
Supplemented email surveys with personalized SMS Surveys
Captured 100,000 surveys per day and 3million annually
Resulted in 30% increase in volume and achieved a 40%
United Kingdom’s Leading Entertainment
Company Drives Survey Results with SMS
“Marketing Cloud gives us a way to access the
future in a much quicker, cheaper, and efficient way
than we could ever manage on our own.”
Daragh Kelly, Insight Innovation Director, BskyB
12. Drive app engagement and increase ROI
using push messaging
• Location-triggered push
• Rich push messages
• Advanced segmentation
13. Official mobile app provider for Powerball and Mega
Needed a way to drive reoccurring visits to drive
engagement and increase ad impressions
Implemented push notifications to alert users when
their numbers match winning Jackpot numbers
Winning Alert campaigns resulted in 56% open rate
LotteryHUB drives mobile ad impressions and
app engagement using push notifications
14. Bridge the online and offline experience
with geofences and beacons
• Beacon messaging
• Geofence triggers
• Location analytics
Location Based Marketing
15. VisitIndy partners with local vendors to provide a
unique visitor experience and drive partner sales
Geofenced landmarks around Indianapolis to
engage conference attendees new to the city
VisitIndy used geofencing to create a high-touch
“We can greet them and say, ‘Welcome to
Indianapolis. Here are some resources while
Jeff Robinson, Marketing Director, VisitIndy
16. Use stickers, images, and coupons to
extend conversations on messaging apps
• User profile creation
• Follower segmentation
• Enterprise structure
Web & Mobile
The Platform for 1:1 Customer Journeys
Notes de l'éditeur
Consumers spend more time on mobile devices than watching TV for the first time. US consumers spend an average of 2 hours and 57 minutes on the phone compared to 2 hours and 48 minutes watching TV.
98% open rate for SMS – Venture Beat 2013
Mobile has moved beyond just another channel. Mobile is a platform that can be used to transform and enhance the customer journey.
-apps are no longer about installs and rankings, but about engagement and creating value that can’t be found in other communications
-devices and tablets are still the most used mobile devices, but not the only ones
-new internet devices and wearables are bridging the physical and digital experiences, providing consumers with a connected lifestyle where appliances, clothes, and even cars keep customers more informed than ever
Our mobile products have been built to be “best of breed” and compete stand alone against the best mobile products in the world. Built on a single view of your customers and fully integrated into ExactTarget’s Interactive Marketing Hub, we are creating an integrated, mobile messaging system of record that boasts the five following key messages:
Easy to Use: he easiest to use for channel marketers looking for templates and playbooks, and developers looking for APIs to power their program
Rock Solid: built on the most-powerful, secure, and available platform and technology.
Global & Local Scale: Can support the broadest global programs or the most-targeted local programs with enterprise permissions and multiple languages
Unmatched Expertise: our 1700+ team members focused on mobile marketing programs globally, with industry organizations and constantly learning.
We’ll Help Anytime: There are people to help! All mobile products are supported by a services, support and Relationship Management team of unmatched expertise and support is available 24x7.
*Do not leave this slide behind. We have permission to share logos 1:1 only
Deliver contextual content across all platforms using the Marketing Cloud Mobile Suite. Build dynamic messaging with responsive emails, mobile optimized web pages and mobile messaging.
Responsive Email – 63% of US consumers delete emails immediately if they are not optimized for mobile. Use mobile optimized content to increase engagement with mobile customers and improve ROI. Mobile templates allow users to build mobile friendly-campaigns that render dynamically based on the device that the message is opened on. Preview the email content within ExactTarget before hitting send. (mobile optimized templates are free)
Mobile –Optimized web – Create landing pages that are optimized for a mobile experience. Keeping a consistent look and feel to all your communications has never been easier with the ability to create one web page that can be leveraged on the web or sent as a mobile landing page that can be linked within an SMS message.
SMS and Push Notifications – Deliver valuable, timely information to customers on the go with SMS messages and push notifications. Quick, actionable information, such as travel updates, shipping confirmations, and sale promotions are ideal for mobile messaging. ExactTarget MobileConnect empowers marketers with an easy-to-use messaging solution to create, target and track SMS campaigns in more than 80 countries. ExactTarget MobilePush enables marketers to create, deliver and track push messages that drive app engagement within any cross-channel campaign.
Visit Indy – Featured in Indianapolis Business Journal on February 1, 2014i
Visit Indy is leveraging location to engage with Indianapolis visitors.
Challenge: Visit Indy needed innovative ways to engage with visitors that may be unfamiliar with the city and have limited time and resources to research.
Visit Indy is geofencing landmarks around the city, such as the Indianapolis Monument and the White River State Park. When someone enters one of their geofences locations, they will receive a push notification with an invitation to listen to a guided audio tour around the area. In the future, Visit Indy has plans to partner with sponsors and vendors to encourage visitors to check out restaurants, retail locations, and event venues.
“We can greet them and say, ‘Welcome to Indianapolis. Here are some resources while you’re here,’” said Jeff Robinson, the group’s marketing director.The app can prompt users with audio information about specific landmarks when people walk past them or offer discounts to museums and other attractions when visitors are nearby.