Reflected Intelligence: Real world AI in Digital Transformation

1. Trey Grainger Chief Algorithms Officer Reflected Intelligence: Real-world AI in Digital Transformation October 17, 2019

2. Who are we? 300+ CUSTOMERS ACROSS THE FORTUNE 1000 400+EMPLOYEES OFFICES IN San Francisco, CA (HQ) Raleigh-Durham, NC Cambridge, UK Bangalore, India Hong Kong The Search & AI Conference COMPANY BEHIND D E V E L O P M E N T, H O S T I N G , & S U P P O R T

3. Trey Grainger Chief Algorithms Officer

4. Digital Transformation Artificial Intelligence Reflected Intelligence

5. Artificial Intelligence Reflected Intelligence Digital Transformation

6. Digital transformation is the process of using digital technologies to … meet changing business and market requirements. -- Salesforce.com Digital transformation is a foundational change in how an organization delivers value to its customers -- CIO.com Digital transformation is the strategic adoption of digital technologies, such as a digital workspace, to improve processes and productivity -- Citrix Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model. -- Gartner

7. Median Wage ( Q1 2019): $47,060 Source: US Bureau of Labor and Statistics Pay Required to Stop Using Search Engines: $17,530 That’s a 37% foregone wage increase before taxes!

8. Find the right product Connect to the best person Resolve a problem Know exactly what to do next Drive relevant conversations Ask questions naturally Find Experts See what you asked for The universal user interface

9. Search has become today’s de-facto user interface for delivering Digital Transformation for seeking knowledge & information

10. 20 Years Ago: Search was navigating a Directory of websites.

11. 10 Years Ago Search was finding 10 Blue Links

12. Search Appliance Enterprise attempts from those eras have failed.

13. Today’s Search Is: •Domain-aware •Assistive •Contextual & Personalized (location, last search, profile) •Conversational •Multi-modal (Text, Voice, Images, Event/Pushed-based) •Smart (AI-powered) •Beyond links and information to Answers and Action

14. The world’s leading AI-powered Search Platform Personalizes search with applied machine learning Proven on the world’s biggest information systems

15. What is ?

16. AI? Machine Learning? Data Science? Neural Search? AI-Powered Search? Deep Learning?

17. Digital Transformation Reflected Intelligence Artificial Intelligence Digital Transformation Reflected Intelligence

18. AI-powered Search

19. AI-powered Search Question / Answer Systems Virtual Assistants • Question / Answer Systems • Virtual Assistants • Chatbots • Rules-based Relevancy • etc.

20. AI-powered Search Question / Answer Systems Virtual Assistants • Question / Answer Systems • Virtual Assistants • Chatbots • Rules-based Relevancy • etc. • Signals Boosting Models • Learning to Rank • Semantic Search • Collaborative Filtering • Personalized Search • Content Clustering • NLP / Entity Resolution • Semantic Knowledge Graphs • Document Classification • etc.

21. AI-powered Search Question / Answer Systems Virtual Assistants • Signals Boosting Models • Learning to Rank • Semantic Search • Collaborative Filtering • Personalized Search • Content Clustering • NLP / Entity Resolution • Semantic Knowledge Graphs • Document Classification • etc. • Neural Search • Word Embeddings • Vector Search • Natural Language Understanding • Image / Voice Search • etc. • Question / Answer Systems • Virtual Assistants • Chatbots • Rules-based Relevancy • etc.

22. People to People People to Information People to Insights Search + AI =

23. Giant Graph of Relationships... Trey Grainger works for Lucidworks. He spoke at the Activate 2019 conference. #Activate19 (Activate) was held in Washington, DC September 9-12, 2019. Trey got his masters degree from Georgia Tech. Trey’s Voicemail

24. Digital Transformation Artificial Intelligence Reflected Intelligence Artificial Intelligence Digital Transformation

25. Significance of Feedback Loops User Searches User Sees Results User takes an action Users’ actions inform system improvements

26. Signal Collection & Processing User Searches User Sees Results User takes an action Users’ actions inform system improvements User Query Results Alonzo ipad doc10, doc22, doc12, … Elena printer doc84, doc2, doc17, … Ming ipad doc10, doc22, doc12, … … … … User Action Document Alonzo click doc22 Elena click doc17 Ming click doc12 Alonzo purchase doc22 Ming click doc22 Ming purchase doc22 Elena click doc2 … … … ipad ⌕ Signal Processing & Machine Learning Learned Relevance Models

27. ipad

28. ipad

29. • 200%+ increase in click-through rates • 91% lower TCO • 50,000 fewer support tickets • Increased customer satisfaction

30. Digital Workplace (“Enterprise Search”) Digital Commerce (“Ecommerce Search”)

31. Digital Commerce

32. Personalization

33. Regular Search Results: Personalized Search Results: User:

34. workplace.lucidworks.com/#/summary Digital Workplace

35. workplace.lucidworks.com/#/summary

38. workplace.lucidworks.com/#/search?q=gartner

39. workplace.lucidworks.com/#/people/Alea%20Abed

40. workplace.lucidworks.com/#/department/marketing

41. Facet, Topic & Cluster Query Rule Matching Natural Language Machine Learning Boosted Results Signals Content Index System Generated Human Generated Application Generated Solution Data

42. Trey Grainger Thank You! trey@lucidworks.com @treygrainger Swing by to chat, see demos, or to learn more.