1. Enterprise 2.0 Stephen Collins
acidlabs
A new Age of Aquarius?

2. Who am I?

3. You need to be ready

4. Your customers want
to be engaged

5. Smart. Innovative.
Lots of ideas.
Communicators.

6. Neither efficient
nor effective

7. We’re at a tipping point

8. What it is... and isn’t

9. It’s not this

10. It’s also not cause for this

11. Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html
Tim O’Reilly
established his
“Web 2.0
principles” in
2005

12. The Web As Platform

13. My Web 2.0 Infrastructure
Application Usage Launched
Email and calendar May 2003
Photos February 2004
Travel 2000
2007
2006
Project management 2004
CRM and contacts March 2007
Accounting 1998!!!
Time tracking 2006
Presentations 2006
Video 2005
Contacts and CV 2003
Contact syncing (local, Gmail, Highrise) Beta
Events 2003
Events and tracking 2004
Tracking, problem solving July 2006
Lifestreaming 2006
Location awareness 2008

14. Harnessing collective intelligence

15. Data is the Next Intel Inside

16. The end of the software release cycle

17. Lightweight programming (and business) models

18. Software above the level of a single device

19. Rich user experiences

20. People not process

21. Network effects

22. “The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)
“The value of a group-forming network
increases exponentially... its implications
are profound.”
Reed’s Law

23. Then Web 2.0 moved inside the wall

24. “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

25. Mr Enterprise 2.0
http://www.flickr.com/photos/ross/250133349/

26. Web 2.0 for business. Sort of.

27. Uses the tools of Web 2.0

28. Puts people at the centre

29. Significant increases in
productivity and
innovation

30. Visible, persistent,
transparent activity
across business

31. Benefits realisation

32. Improved knowledge
retention (with better
opportunities to
capture previously
tacit knowledge)

33. Better adoption of
tools as near-zero
barrier to use

34. Emergent efficiency
over predefined
patterns

35. Greater transparency
and visibility of activity

36. Minimise duplication
and rework

37. Boosted productivity
as people can work
more naturally

38. SLATES
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

39. “These [tools] are part of a platform that’s
readable by anyone in the company, and
they’re persistent. They make an episode of
knowledge work widely and permanently
visible.”
Dr Andrew McAfee, HBS
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

40. Search

41. Linking

42. Authorship

43. Tags

44. Extensions

45. Signals

46. A better ecosystem

47. So we get better, richer outcomes

48. Systems can push
new information

49. Users can pull to
themselves just as
easily

50. Users can pull to
themselves just as easily
Flow

51. Building the Enterprise 2.0 organisation

52. In successful, satisfied
organisations, tool
choice is driven by
business not IT
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

53. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Collaboration and cocreation

54. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Tapping
distributed
knowledge

55. Organisational and
management
transformation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

56. Conversation. Collaboration. Community.

57. Cluetrain
was
right

58. Business is actually about people
and conversations

59. Right strategy, right processes,
right tools, right time

60. So what might they need?

61. Wikis

62. Blogs

63. Mashups

64. Communities

65. Bookmarks

66. Social networks

67. So what else?

68. Bursty vs. Busy
Busy vs. Bursty

69. “The burst economy, enabled by the Web, works on
innovation, flat knowledge networks, and
discontinuous productivity.”
Anne Truitt Zelenka, Web Worker Daily
http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/

70. Attraction. Engagement. Retention.

71. “Employee recruitment and retention could become
one motivator and one very significant ROI.”
Bill Ives, FASTForward
http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/

72. My (everyone’s)
generation

73. Success stories

74. CIA
http://community.e2conf.com/docs/DOC-1090

75. Janssen-Cilag
http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm

76. Do you really want to
miss this boat?

77. “Networked, social-based opportunities are so
explosive today that when we pursue them
we’re flung forward at pace.”
James Governor, RedMonk
http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/

78. A BIG
opportunity

79. Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/

80. Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.slideshare.net/trib

81. Like the cool pictures?
iStockphoto.com and Flickr

82. Stephen Collins
trib@acidlabs.org
skype trib22
+61 410 680722
www.acidlabs.org
twitter.com/trib
www.linkedin.com/in/stephencollins
www.facebook.com/profile.php?id=692035946
strategies, tools and processes to empower knowledge workers