Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic

Your ONE STOP I.T. & INTERNET MARKETING SHOP
www.trimaxsolutions.com

About Trimax Solutions
 6+ years of websites and internet marketing as well as automation and
integration
 100+ clients
Max Dagenais (Computer Science / Commerce degree)
 20 years of corporate application development specialising in automation and
integration
 6+ years specialising on websites and internet marketing
In House Expertise
 Website, e-Commerce design and development
 Internet Marketing and Social Media
 SEO
 Branding / Graphic Design
www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches

Trimax Solutions - 2 main Goals
Increasing Sales
 Internet Marketing to increase online presence
 Website(s)
 Social Media
 SEO
 Advertising
Reducing Costs
 Automation (reduce manual work and duplication of work)
 Often employees are the major expense for most companies
 Integration
 Often a lack of processes and duplication of work and tasks make day to day
business inefficient

How to increase your Google Rankings and
Brand Awareness the EASY way!
Now business owners can increase their companies' Google rankings AND brand
awareness simultaneously!
By using a combination of the following strategies, companies can achieve the
best possible results in these challenging times for business:
1. SEO strategies
2. Web Site(s) / e-Commerce
3. Content Generation
4. Blogging
5. Social Media (Facebook, Twitter, Linked In, YouTube, Pinterest, Instagram,
Google+)
6. Databases
7. Video Strategies / Webinars
8. Paid Advertising ( Adwords, Facebook Advertising, Linked In)

Combine and integrate the strategies
It’s important to combine different strategies which will work together.
 The objective is to start small and build your Internet Marketing strategy
according to priorities and then maintain it.
 It all starts with the appropriate keywords and good dynamic content as
good search engine optimisation (SEO) is very much content dependant.
 This is why generating good content on a regular basis is very important to
maintain and increase website rankings.

Techniques to Increase Ranking - Overview

Techniques to Increase Ranking
 Starts with Keywords for Products and Services
 Add SEO
 ON Page – On every page of the website
 Off Site – On external sites such as social media sites and other sites
 Blogging
 Social Media
 Facebook/Twitter
 Linked In
 Google+
 YouTube
 Pinterest
 Google Adwords Campaigns
 Facebook Advertising
 Linked In Advertising

Ranking - Organic (Free)
Organic (Free) - below 1-3 Adwords in Google
 Websites and SEO / Blogging / Social Media – VERY competitive

Ranking – Google Paid advertising
Google Adwords (can be expensive due to competition)
 Pay-per-click (PPC)

Ranking – Social Media Paid advertising
Social Media Advertising (Good value for money)
 Facebook
 Ads
 Promote
 Linked In
 Business to Business Ads
You need to trial different options at different times with your products /
services to find out what works the best.

Steps and Techniques Recommended
By using a combination of the following strategies, companies can
achieve the best possible results in these challenging times for business:
1. SEO strategies
2. Website(s) / e-Commerce
3. Content Generation
4. Blogging
5. Social Media (Facebook, Twitter, Linked In, YouTube, Google+)
Pinterest, Instagram)
6. Databases / Newsletters
7. Video Strategies
8. Paid Advertising ( Adwords, Facebook Advertising, Linked In)

1. Search Engine Optimisation (SEO)
We compare SEO with losing weight and dieting!
Why?
Because unfortunately there are no magic pills!
 It’s a combination of actions and tools which must be implemented and
then be maintained otherwise your ranking will drop
 SEO used to be quite technical and provided by web designers/developers,
but not anymore. SEO and Google ranking is primarily now based on good
content since major changes in Google Ranking algorithm. Dynamic
content is now key and can be generated by your Content Manager and
Marketing staff.

1. Keywords/Competitor Analysis
 Search Engine Optimisation (SEO) and Ranking starts with keywords
which are generated based on the services or products offered.
 Keywords searches analysis (brand + Products/Service+Location)
 https://adwords.google.com
 www.googlekeywordtool.com (Newest Google Keyword Tool)
 Competitor analysis.
 Once a good understanding of the keywords and competitor analysis has
been generated, the best keywords strategy can be applied to the entire
site to improve the ranking and the progress is to be followed monthly.
 A monthly analysis can be generated to show how well the site is
performing at the keywords and competitor level.

1. ON Page SEO analysis and
recommendations
 After the Keywords Strategy has been defined, as per the prior
Keywords/Competitor Analysis, an On Page analysis should be done for
every page of the site to rank each individual page the best way possible:
 Title
 Descriptions
 Keywords
 Content
 Headers (H1, H2, H3)
 Internal links (name and description)
 Images (name and Alt description)

1. ON Page SEO – Meta tags and content
 Meta Tags
 Title
 Description
 Keywords
 (Brand +) product + area
 eg: hair cut Manly Northern Beaches
life insurance Sydney Northern Beaches
 Headers (H1, H2, H3) must include keywords
 Content
 Keywords MUST appear in the content for maximum keywords effect
 Images
 Name and alt description are VERY important to increase ranking

1. ON Page SEO - Meta tags and content
 Links
 Links name and description are VERY important to increase ranking for specific
keywords
 Use brand and keywords in links names and descriptions
 Eg: Contact Trimax instead of Contact Us
 About Trimax instead of About Us
 Menus
 Use brand and keywords in menu names
 Eg: Contact Trimax instead of Contact Us
 About Trimax instead of About Us

2. Website / eCommerce
 Dynamic website with full Content Management System (CMS) to allow
maintenance of all content on any page as the site grows
 Websites must be mobile to display on tablets but more importantly the
mobile way on smart phones (vertical scrolling only)
 Have one product / service per page and have the meta tags and content
specifically for that product/service
 Must allow opt-in or registration to build your database
 Meta Tag information is very important to include keywords
 Content must include keywords and match meta tags keywords to rank well

3. Content Generation - Steps
Create content once and generate and distribute as much output as possible (without
duplicating the content)
1. Create an Article about a product, service or information
1. Add the article to your site (.pdf)
2. Add a Blog post about the article
1. a quick summary of the article and link to the article
3. Publish/Post blog entry to social media sites
1. Facebook
2. Twitter
3. Google +
4. Linked In
5. Pinterest
4. Send the article as a newsletter to your website user database

3. Content Generation - Extra
 Info graphic (images)
 Add to PInterest
 Instagram
 Flicker
 Video / Presentation
 Youtube
 Vimeo
 Viddle
 Blip TV
 Audio (extract audio from video)
 iTunes
 Create pod cast
 Upload podcast sites

4. Blogging (dynamic and content based)
 Bogging is a way to share all information such as success
stories, testimonials, news, product or service information and more.
 Generate trust from the customer and keep them coming back to the site.
 Combat negative posts - ORM
 Only blog if you have good information to share. If you have nothing to blog
about, DON’T blog
 Keywords and content are very important in blog posts as blogs rank really
well.
 DO NOT DUPLICATE content as Google will penalise you.

4. Blog and Social Media Integration
 Blogging is one of the best ways to share information with customers as it
ranks really well with Google and integrates well with the Social Media
Platforms.
 Write the information once and publish everywhere – time saving and efficient
 Link blog posts back to your website
 Integrating blog posts from your website to multiple social media sites
Increases ranking and traffic every time you blog.
 Increases the chances to be found by users searching on that particular site.
www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches

5. Social Media (Content based)
Why Should You Use Social Media?
 Lots of people on social media. If you don’t use social media you are losing
out.
 Google likes recent dynamic content and therefore loves Facebook, Twitter,
Google+, YouTube, Linked In, Pinterest and Instagram.
 Social media sites generate free content by allowing people to post
comments and information
 Great tool but needs to be monitored and moderated
 Use the right social media site(s) for your business and or product or
services

5. Social Media
Down side of Social Media?
 So much content / posts / information which can be overwhelming and
simply not enough time to digest it all.
 Information / Posts can be short lived as they can easily be lost within
all the other posts.
 Best not to mix personal and business on social media. Create business
accounts/pages on each social media site for business use.

Which Social Media Channels Should You Use and Why?
 Facebook
 Has over 845 Million users globally and over 10.7 Million users in Australia
 Most of your customers will be on Facebook – You need a strong presence here
 *** Soon to be 3rd search engine tool after YouTube and Google
 Twitter
 Not just for tweeting but can be used mainly for backlinks to the sites
 Lets you engage with your customers if needed (real time customer connections)
 Linked In
 The number one social media sites for B2B marketing
 Access to professional contacts, information and news
 A high % of jobs are found on Linked In
 But don’t just use Linked in to find a new job!

Which Social Media Channels Should You Use and Why?
 Google+
 Google’s competitor to Facebook –
 Owned by Google which means possible high ranking and traffic
 New Google+ Local replacing Google Places.
 Provides a standardised ranking system
 YouTube
 YouTube has 11 times more searches than Google
 Video is the future of Internet Marketing
 Information or training videos (slideshow / PowerPoint presentations)
 Also owned by Google which means possible high ranking and traffic
 Pinterest
 Pinterest is relatively new site based on the sharing of visual content
 21% of customers have brought a product/ service after seeing it on the site
 Good conversion rate

How Can Social Media Benefit Your Business?
 Increases brand awareness (get more people to know and talk about you)
 Increases Ranking and SEO
 Increases traffic to your website
 Increases users database (clients and potential clients)
 Facebook Likes (database of users on Facebook)
 Linked In Connections
Leading to…
 Generating new clients (not coming from the website)
 Selling more products/ services to existing clients
 Creating new products/ services to sell to existing and new clients
…Increase Leads and Sales

Trimax’s Social Media Recommendations For Your Company
 It is very important to have your business’ information on your website as well as
on the different Social Media platforms to link back to your websites.
 We recommend having a presence on all these sites under a business account or
page:
 Remember Google+ and YouTube, as Google owns these and ranks their content
well and will continue to do so.
 It is also important to brand and provide appropriate SEO on those sites as well
which will be similar to the websites (Social Media Optimisation – SMO)

6. User Database / Newsletters and
Campaign Management
 It is important to build a user database which can be done both on your
business website and social media sites.
 This will enable you to provide and share information with customers
using campaign management, newsletters, blogging and social media
posts.
 It is very important to continuously inform and guide users with relevant
information to continue building that trust. Again, it is content and
information driven (unique dynamic content).

7. Videos Strategies
 Videos are the future of Internet Marketing
 Videos rank very well in search engines
 Videos are used for:
 Marketing products and services
 Provide information and guidance
 Capturing presentation
 Capturing on screen presentations
 Providing support to users and clients
 Internal Training and documentation

8. Google Adwords Campaign / Facebook
Ads / Linked in Ads (paid advertising)
 Once the Keywords/Competitor Analysis and On Page SEO Analysis have
been conducted, it is quick and easy to create different Google Adwords
Campaigns promoting products or services.
 Google Adwords enable you to find out how much money you spend per day,
by key words and by campaign.
 You can turn the campaigns on and off as necessary.
 Linked in Ads and Facebook Ads and Facebook Promote are relatively new
which means fewer advertisers competing and therefore good value for
money. Your ads and promotion have a better chance of being seen.
 They are both good value for money as compared with Google Adwords.
www.trimaxsolutions.com Website design Sydney Northern Beaches Google Adwords Sydney Northern Beaches

8. Google Adwords Campaign / Facebook
Ads / Linked in Ads (paid advertising)
 Facebook Ads are currently one of the most targeted advertising
opportunities allowing you to target by Interest, Sex (Male or Female) or
Location.
 Many people spend a lot of time on Facebook - lots of opportunities
 LinkedIn ads let you target specific job titles, job functions, industries or
company size. They enable you to more narrowly target the people who
buy what you are selling.
 LinkedIn Ads are excellent for high-margin, niche B2B sales.
 Statistics are available to see how well each campaign is performing and
can be changed as per the results obtained.

Extras – more strategies

9. OFF SITE SEO – Articles Sharing and
Social Bookmaking
 Once the best possible SEO has been applied to the websites and
blogging and Social Media has been integrated, different strategies are
then applied outside the website in order to increase the visibility of a
brand by using existing content such as articles, newsletters, videos and
images.
 These articles, videos, newsletters and more are uploaded to many different
sites and linked back to your website.
 This generates backlinks which is a very important part of SEO. Google
ranks backlinks very well.

10. Articles Library – Campaign
 Articles, newsletters and any other documents can be added in an Articles
Library on a website just like a Blog module for posts.
 An Articles Library is dynamic
 It ranks well
 Allows organising in categories which provides a better user experience.

11. User Surveys
 Surveys can be very good to get feedback from current clients and also
from potential clients
 Allowing you to capture potential new client details and start interacting and
communicating with them

12. Data Entry Forms and Testimonials
 Data entry forms and testimonial forms can easily be added to the sites to
capture both client testimonials and any specifically required information.

Conclusion
Increase Brand Awareness and Ranking/Traffic
 All starts with Keywords
 Generation of good content
 Blogging good content
 Use of Social Media to publish and post outside the websites
 Links back to your website (backlinks)
 Paid advertising – Google Adwords, LinkedIn ads, Facebook ads and
Promotion
 Monitor ranking and return on adverts (monthly)

Conclusion
 It’s therefore important to start with appropriate keywords for the
products and services and to generate good content to provide good
information to current customers and potential new customers with the
use of SEO and Social Media to promote Brand Awareness, Ranking and
therefore Traffic.
 Following the steps specified above, with our guidance and
implementation, you would certainly increase the internet presence and
ranking for your business using the existing platform, while improving the
look and feel and building on the extra required functionality.

Questions ?

Thank You !

Contact Trimax Solutions for more info
At Trimax Solutions, we can get you started with social media
in creating the right strategy for your business to optimise the
use of social media.
Our SEO product combined with our Social Media product
are the perfect combination to get the best ranking/traffic as
well as brand awareness for your business
Visit us at www.trimaxsolutions.com and don’t hesitate to
contact us for a free no commitment consultation.

Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic

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