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Tripea deck
- 1. YourTrip.Your Budget. Carlos del Carpio | Juan Pablo López | David Ortiz | Federico Travesiño
- 2. Problem All currentTravel Websites: • Travel planning is centered around destination only. No Budget consideration. • No integrated booking. • Poor/Non existent social media integration. • UI/UX cluttered with excessive features and information. • High markup/low conversion business model Solution One singleTravel Website: • Budget-minded travel planning: budget first, destinations later • Integrated booking: all in one site, one single payment. • Analytics-based social media integration. • Simple UI/UX, first time tutorial guide • Business model based on pay-per-click revenue (leads) + convertion (purchases)
- 3. MarketValidation Market Size Unique monthly visitors by website Rank Webpage Estimated Unique Monthly Visitors (Compete.com) 1 TripAdvisor 27,000,000 2 Yahoo! Travel 26,250,000 3 Expedia 26,000,000 4 Travelocity 16,000,000 5 Priceline 15,000,000 6 Orbitz 14,000,000 7 Kayak 8,500,000 8 Hotels 8,000,000 9 TravelZoo 6,000,000 10 Hotwire 5,750,000 Total top 10 websites 152,500,000 Source: http://www.ebizmba.com/articles/travel-websites Online travel sales by region 2010 2016 Region US$ billions % total US$ billions % total CAGR 2010-2016 US 139 45% 182 35% 19% Europe 118 38% 176 34% 21% Asia-Pacific 44 14% 131 25% 43% Latin America 8 3% 34 7% 61% Worldwide 309 100% 523 100% 24% Source: newmediatrendwatch.com/world-overview/91-online-travel-market 150 Million unique monthly visitors US$309 Billion Total Addressable Market Opportunity w/ 24% CAGR
- 4. Key Competitor: KAYAK Explore • Limited to Flights only, not possible to add other bookings (Hotels, Cars, Restaurants,Activities) • No social media integration (FB,Twit,Tripadvisor) • Not a default feature in front page • High friction: 4 clicks and 3 browser tabs between final customized trip and buying page Tripea Competitive Advantage • Integrates other bookings (Hotels, Cars, Restaurants, etc.) • Integrates social media (FB,Twitter,Tripadvisor) • Core business model, default feature in front page • Low friction: 1 click and 1 browser tab between final customized trip and buying page Competitors Potential Entrants will have to: • Create budget-minded travel planing tool • Develop nicely designed, simple, easy-to-use UX/UI • Integrate social media through FB,Twitter login • Integrate other engines’API information Tripea Defensibility • High switching cost toward budget-minded business model • Customer loyalty and retention strategies • Software technology patents • Exclusivity partnership with API providers ?
- 5. Value to User Tripea Online travel agencies Fare aggregators & metasearch Engines Bargain sites Travel and tourism guides Easy of use Guided tutorial for first users, easy integrated booking, focus around budget UI cluttered with excessive info, focus around destination direct booking not available, redirection to several other sites offerings restricted to advertised specials, no tool for detailed search direct booking not available, redirection to several other sites Costs Low fee, low UX friction High variable fee (~15%), high UX friction Free monetary cost, high UX friction Free monetary cost, high UX friction Free monetary cost, high UX friction Benefits opens all travel options, allows budget-minded planing, integrates social media, saves time and money Highly detiled comparition of booking alternatives Highly detailed comparision of fares Great saving opportunities Great insight information
- 7. Business Model Tripea makes money from User Convertions (per purchase) and User Searches (per click) User Adquisition From • Advertising • E-mail • Viral Marketing User info at login Includes • Demographics • Preferences • Contacts User Searches Clicks at • Flights & Hotels • Resturants • Activities User Conversion Purchases of • Pre-existant packaged trips • Customized trips Large expected User base High quality User Big Data Direct Premium target ads High potential Profit + + = Future Potential source of Revenue
- 8. User Adquisition Word of mouth & viral, Social Media sharing, Blogosphere referrals Direct email Suscribed users in landing SEO Organic search & optimized page markup PR Buzz marketing Company blog PR tactics Internet advertising Google adwords Facebook ads Launch Growth Maturity
- 9. MERGE ADQUISITION Establish a value on each company, and then combine the two to form one bigger company: Get bought-out by someone who comes in and takes over your business: Activities booking startup Online Travel Agency Airlines, Hotels and activities review by travelers Exit Strategy
- 10. Carlos del Carpio Strategy, Product and Business development Experienced in Analytics and Project management. Founding member of EFL Global and consultant for Harvard Univesity. BA in Economics Linkedin Juan Pablo Lopez IT, Support, Design Experienced in business model development, digital marketing, IT web design and development. Technology and innovation enthusiast. BA in Business Linkedin David Ortiz Sales, Commercial relationships Entrepreneur with several succesful ventures in the textile industry and solid online sales experience across Colombia, Peru and Brazil. BA coursework in Business FedeTravesiño Marketing, Communications,CRM Entrepreneurship and design enthusiast with solid experience in product development and commercial management in the retail industry BA Industrial Design M.Sc. Marketing Linkedin Team
- 11. Managing Partner Bento Bid Network, Startup Weekend and Next Facilitator Bradley Joyce Managing PartnerVelocis Enterprises LLC, Founder of LAUNCH DFW and Socialyzer Patricio Cavassa Managing Director at ICB Investment Advisors