This 2-page brochure is part of an integrated, branding strategy to identify the organization's literature with similar publications and messaging. My goal was to create clean, simple lines and feature client testimonials that shared a similar thread with the audience.

1. Ways To Give A Hand Up... Not A Hand Out
Outright Gifts • Habitat for Humanity of Lee County, Inc. is a non-profit organization dedicated to eliminating
It’s as easy as writing a check! And because substandard housing in Lee County, Florida. Through the use of volunteer labor and donations
charitable gifts qualify for federal tax of money and materials, we provide simple, decent housing for struggling families.
deductions, the real out-of-pocket cost of a
cash transaction is usually much less than
its face value.
• Since its beginning in 1982, Habitat for Humanity of Lee County has provided more than
1000 homes in Lee County, with plans to complete another 100 homes this year. State research
Gifts of Stocks and Bonds shows that in Lee County 20,000 households live below poverty level.
Gifts of appreciated property can
provide even greater tax benefits • To qualify for a Habitat for Humanity home, applicants must be in need of housing, be able to
than a gift of cash. You may take a
charitable deduction for the full fair
pay a zero-interest mortgage, and be willing to partner with Habitat. This partnership includes
market value of the gift, while avoiding earning 250 “sweat equity” hours (service to Habitat), attending classes to become self-suffi-
capital gains taxes. cient homeowners and contributing $1200 toward closing costs.
Gift Annuities • Habitat homes are sold at no profit to the new homeowners, who make monthly, interest free
This is a simple contract between you and a charity
(Habitat for Humanity of Lee County), which pays you a
mortgage payments to Habitat for Humanity. Payments from these no-interest mortgages are
monthly income stream for life. You may fund the annuity used to build more homes, creating a perpetual legacy to the community.
with cash or securities and you may take an immediate
tax deduction. You can also bypass capital gains taxes • It costs between $40,000 - $85,000 to purchase vacancies within the city. This money comes
if you fund the gift annuity with appreciated stocks. In from donations from individuals, places of worship, corporations and civic organizations.
addition, you will receive a significant charitable income
tax deduction.
• Donations are tax deductible! Habitat uses no government funds to construct homes. All of
Wills our fundraising is done at the local level. Feel confident knowing that about 91 cents of every
Habitat for Humanity of Lee County, dollar donated to Habitat goes directly toward building more homes.
Florida can be named as a beneficiary in
your will using a designated dollar amount
or percentage of your estate. This will allow Other ways you can give...
you full use of your assets during your life
time and still leave a significant gift.
Join our Multiple-Year Donate items to
Charitable Trusts Giving Society! our Thrift Store!
You may establish a Charitable Trust using assets such as
To accomplish our mission, we have launched Drop off or arrange for a pickup of unwanted
securities or cash. You would receive either a fixed amount
or percentage for life, and after which the assets would
the Multiple-Year Giving Society. If you have furniture, appliances, household items
be distributed outright to Habitat for Humanity of Lee been inspired by Habitat’s stories or have and clothing. The North Fort Myers store is
County. given donations to us in the past, we ask that open Mon. — Sat., from 9 a.m. — 5 p.m. Call
you please consider making a multiple-year 239.652.0388 for more information.
For more information, contact commitment to become a member of this
Development 239-652-0434 ext. 1677 society.

2. Our Testimony
Contribute We have been so blessed in our lives. This gives us a
chance to share those blessings with our neighbors.
- Shadow Wood resident Bill Lentz
I have enclosed a check in the amount of God has blessed us so much and with blessings
$________________ comes great responsibility to give back to the
Please make checks payable to community. - Wright Construction Group
President Fred Edman
Habitat for Humanity of Lee County, FL
Please charge my: The Lord has blessed me very richly and I’d like to
share that with others who need a little assistance
Visa American Express to establish a home for themselves and their family.
- First Presbyterian of Bonita Springs member
MasterCard Discover Paul Spinka
One Time Habitat
Monthly for ________ months for Humanity
Annually for ________ years
g 1.3
% of Lee County, FL
isin
Program Services
Fundra
Card Number: __________________________ 91.2%
Exp. Date: _____________________________ Depreciation 2.6%
Affordable Housing
Signature: _____________________________ Administrative
General 4.6%
& For Hardworking Families
Please keep my donation anonymous.
Contact Information
Name:________________________________
Address: ______________________________
Phone:_______________________________ Habitat for Humanity of Lee County uses less
E-mail: _______________________________ than 10% of its contributions to go toward
overhead costs. That means about 91 cents on a Give now and see the difference
dollar goes directly into building Habitat homes
My donation is in memory/honor of: in the community. Imagine what your dollar your donation can make
could do for a family today!
Please send acknowledgement card to:
Name:
Address: 1288 N. Tamiami Trail
1288 N. Tamiami Trail North Fort Myers, FL 33903
All contributions are tax-deductible to the fullest extent North Fort Myers, FL 33903
allowed by law. P: (239) 652-0434 • F: (239) 652-0386
P: (239) 652-0434 • F: (239) 652-0386 www.habitat4humanity.org
Please send me Habitat’s newsletter. www.habitat4humanity.org