This presentation illustrates Queue Hacker. An idea that was developed through a three week creative problem solving course at the Digital Media Management master program of Hyper Island Manchester. See our video here: https://vimeo.com/41080662 The brief was delivered by Dare in corporation with the Post Office. The idea was developed by Paulo Yanaguizawa (@pauloey), Hanna Mejia Beaton (@thelemonadepwr), Leo Senra (@leosenra), Thomas John Clegg (@tommykreg) and I, Richard Trovatten (@rtrovatten). Special thanks to Laura Jordan Bambach ‏(@laurajaybee), Andy Sandoz (@sandoz) and Home Sweet Home (@HomeSweetHomeNQ).

1. HACKING
THE
QUEUE
RICHARD
PAULO
HANNA
TOM
LEO
WELCOME TO GROUP ONE

2. OUR INSIGHT
“The worst thing about going to the Post Office,
is realising that you have to go.”

3. SEGMENTS &
PERSONAS
Target groups.
ONLINE
MORE DASH THAN CASH
QUICK
8%
WORK HARD, PLAY HARD SIMPLE
EASY
12%

4. REASON
WHY
Future of the Post Office
Connected and prefer to solve things digitally.
Are open to new products & services within the Post Office.

5. OUR
FOCUS
What we found
IMPACT
START MIDDLE END
TIME

6. OUR
APPROACH
BUSINESS
PEOPLE TECH

7. “Observing consumers is usually a more effective way of discovering
unmet or poorly met needs, and can reveal hacked solutions that
suggest real opportunities of how to be useful in the world.”
“I went to the Post Office on my lunch break, grabbed a sandwich on
the way, pulled a ticket and ate my sandwich in the queue.
Two things at once!”

8. QUEUE
HACKER
We’re moving the queue outside of the
Post Office, so you can do what you need to
do on your own time.

9. QUEUE
HACKER

10. LIVE
DEMO
Let us show you

11. QUEUE
HACKER
Analysis.
With a real-time ticket app we let customers
browse and order tickets wherever they are.
Returning to them the choice of their own
experience and making the trip easier overall.

12. QUEUE
HACKER
Analysis.
Your time - Handled with care

13. THANK YOU