1. A Brief History of Advertising
3.4 million years ago
Paleontologists recently
discovered that hominid species
likely showed each other how to
use stone tools, leading to
countless Tupperware parties
4000 BC
Middle Ages
“Lost and Found” ads and
signs posted on papyrus in
Signs posted with images to
Ancient Greece and Rome
17th Century represent services available
Handbills and ads in weekly
newspapers Web 1.0 – about 1.75
Oct, ‘94
1960s – 90s
19th Century
The start of the “Creative
Mail order ads and the Revolution,” the modern period
first agencies appear of advertising
Early 20th Century The Last 3 Years
Sponsorships of radio programs; celebrity Sources: Wikipedia;
endorsements. Mary Pickford paves the way
for Kim Kardashian’s $10k tweets.
Audience Question!
? Growthink Research..
Other hold copyrights on
picture.
2. About the Author
Troy is an Engagement Partner at GT Securities/Growthink, where
he leads investment banking and consulting engagements for the
firm’s clients. He focuses on convergence media. Troy brings to
GT more than 20 years of experience advising corporations at all
stages of development, from start-up firms to Fortune 500
companies.
Troy joins Growthink’s Los Angeles office after serving as the founding
Principal of MBL, an advisory and investment firm that assisted clients in
all areas of business, including developing their strategies and raising
Troy Centazzo capital. Also a seasoned entrepreneur, he helped found, manage and
Engagement Partner invest in several start-up companies, primarily in the consumer products,
technology and New Media sectors while at and before MBL.
Digital Media
Expert Troy additionally worked as an Associate in the Investment Banking and
Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now
Contact: CS First Boston). His first job after college was serving as the founding
Director of the RI Enterprise Zone Program.
Cell: (202) 369-2188 Education
Email • JD, Law School; MBA, Darden School, University of Virginia (Winner,
The Faculty Award; Raven Society)
LinkedIn • BA, Brown University (Honors; Class Co-President)
Twitter